HUSH

Airports are increasingly focused on enhancing traveler experience, in order to encourage longer dwell time and higher spending inside these busy hubs. In a high-stress environment like a passenger terminal, the need to create a variety of comfortable, engaging, and inspiring spaces can be fulfilled by considering elements of ambiance like lighting, sound, and interactive spaces (which our director of strategy Athena Diaconis recently delved into: https://lnkd.in/dFSb-_BP. The overall goal for airports is to address different traveler requirements—from businesspeople to families—and make the journey from curb to gate feel more enjoyable, inspired and of course, efficient. In this video, HUSH partnerships lead Nile Berry summarizes the recent evolution of contemporary US airport spaces from an experience design perspective, explaining the push for terminals to become diverse experiential destinations in themselves, rather than just a necessary stop along the journey. He explains that this “mall-ification” is less about the retailers themselves, and more about implementing a variety of impactful design shifts in the aesthetic and sensory stimuli that make up the airport environment as a whole. At HUSH, our approach to improving airport experiences is grounded in understanding human behavior and applying a variety of lessons learned from previous projects in many other sectors—arts and placemaking, commercial real estate, and B2C brand activations. Our strategies involve shaping traveler behavior by incorporating art, improved visual/informational cues, and experiences involving storytelling, EDU and play, so that airport terminals reduce anxiety and increase positive sentiment (as well as dollars spent). Using our amalgamation of insights, we’re helping to upgrade the travel experience while accommodating the complexities of modern air travel. Our leadership will continue to publish our ongoing strategic, creative and operational insights. Just reach out on LI or info@heyhush.com if of interest!

Business development is critical in defining the work of a creative studio like ours. Jon Lerner, our director of business strategy, explains how his role extends well beyond selling services and why it requires a deep understanding of the market at large.

We're incredibly excited to welcome two new talents to the team, and to shout out a meaningful 1-year milestone. Erica Blumrosen officially joined as a Technical Producer. Her time in Google’s experience team, and leading technology-rich productions prior, makes her a perfect hybrid, fluent in both creativity and technology. Hats on hats. Nile Berry joins us as Partnerships Lead, bringing deep experience in the built environment, from real estate innovation at RXR, RE tech entrepreneurship, and architectural viz and storytelling. He can navigate the ecosystems driving the development of places, spaces and hubs, and connect the value proposition of design, strategy and experience. Lastly, William Rose stuck the landing on his 1-year anniversary, proving himself as a quick study with an entrepreneurial mindset. In just a year, he’s designed everything from airport terminal concepts, sculptural placemaking for a wellness-based transportation hub, and exhibition designs for a leading (and seen in the NYC skies) electric #VTOL brand. Welcome, and thank you all for trusting us with your most precious assets: #time and #brains. 🕛 🧠

We're excited to co-host an incredible event with WIN: Women in Innovation at our studio on Dec 5th. This will be an incredible group of female leaders across industries, exploring an amazing design topic, and we're proud to be both participants and hosts! #leadership #women #design #experience #event #unconference

⏹️ By itself, a well-designed building has the potential to stand for many things at once: shelter, function, program, beauty, feel, narrative, and a representative of a zeitgeist. But, when placed within a complex urban environment, that same building loses much of its iconic signal; its ability to communicate a story outwardly, and to telegraph a sense of place. 👉 🔳 👈 This is where placemaking and experience design step in as powerful tools for differentiation, resuscitating the idea of buildings as vehicles for communicating world-changing stories, and for incentivizing new behaviors. Placemaking turns space into a memory generator. Experience design visualizes the unseen, and communicates the unheard. 📢 I’ll be digging into these ideas during a presentation I’m giving on Nov 14th at the Cityscape Global Conference in Riyadh, KSA. In many ways, the development happening there represents an extreme drive to transform architecture of epic scale (new cities, structures, and districts) into experiences that outwardly convey the tantalizing (and complicated) narrative of hyper-progress. If you think I should connect with anyone in Riyadh or at the conference itself, please comment them in or DM me. Thank you. #placemaking #architecture #storytelling #experience #design

HUSH is hosting an open studio mixer at our Brooklyn Navy Yard offices during SEGD XLab next week. We’re excited to welcome you to our space and share some of our process, research, prototypes, and discuss their impact on behaviors and emotions. Myself and my partners David Schwarz and Kristen DiCamillo will also run through some of our WIP experience design projects at the scale of mixed-use developments, transit hubs, and international exhibitions. We’ll be hosting on Nov 6, 1:30-4PM, ahead of the XLab conference on Nov 7. If you’re interested in joining us, register here! https://lnkd.in/e52PT8dR #SEGD #SEGDXlab #DigitalExperiences #ExperientialDesign

There are lots of ways to meet the HUSH team IRL this week as part of SEGD's XLab programming! See below, and register here: https://lnkd.in/egyq998m

Join Technical Partner Erik Karasyk and our industry peers on Nov 14th. Thank you SoDA: The Digital Society for organizing and AREA 17 for hosting at your beautiful studio!

Next month, SEGD Xlab returns for its fourteenth year as an event dedicated to the intersection of experiential design and technology-driven storytelling. On Wednesday, November 6, SEGD Xlab is offering a tour of five Brooklyn Navy Yard studios. Registration is required to attend - click https://lnkd.in/dVpxYkat to register! Studios included on the Brooklyn Navy Yard tour are: Image 1: 5TEN Image 2: AV&C Image 3: BREAKFAST Image 4: HUSH Image 5: Potion On Thursday November 7, 2024, SEGD Xlab will convene leading minds and innovative practices at the forefront of experience design, including representatives from AVI-SPL XTG, Blue Telescope, Hush, Meta, Nanolumens, Potion, RLMG, Squint/Opera, Unified Field. #SEGD #Xlab #DesignTours #ExperienceDesign #ThoughtLeaders #InteractiveMedia #ai #vr #ImmersiveDesign #DigitalMedia #DesignConference #innovation #design

Ambience is intimately related to the practice of experience design, but is also incredibly difficult to define. Athena Diaconis, our Director of Strategy, has deconstructed its component parts in order to identify the design levers we can use to improve spatial experiences.