IAB UK

📣 Introducing IAB Communities 📣  As digital advertising evolves and diversifies, we’re taking a holistic and action-oriented approach to our cross-industry work. IAB Communities have been created to facilitate collaboration around important issues, equip IAB UK members with insights that enable better business, and ultimately help the digital ad industry to thrive.     Find out more about how IAB Communities work: 👉 https://lnkd.in/euV7GfUd #Digital #Advertising #Communities

🔥 Burning question about digital? Our new AI-powered chatbot, NORI, is here to help. Exclusively available to IAB UK members, simply log in or create an account on our site to start asking questions via the speech bubble in the bottom right-hand corner 💬 www.iabuk.com/ #NORI #Digital #Advertising

ISBA and the Influencer Marketing Trade Body launch 'refreshed, comprehensive' #InfluencerMarketing Code of Conduct The Code, first launched in 2021 as an initiative of ISBA’s Influencer Marketing Working Group, has been fundamentally rethought. The Code now divides into themed sections which detail the best practices expected of brands, talent and influencer marketing agencies, and influencers themselves. Access the Code in the comments below:

🙌 A big welcome to new members who have joined IAB UK this quarter, including: ⭐ Co-op ⭐ Voise Tech Ltd ⭐ Virgin Media O2 ⭐ AudienceQ a Campore Ltd Company ⭐ Zeta Global ⭐ Vector 👻 ⭐ Overwolf ⭐ Shopper Factory ⭐ Ad-MOTO Whether it’s representing the digital advertising industry in Parliament, breaking new ground with innovative research or upholding industry best practice via the Gold Standard, joining the IAB makes you part of something bigger. Learn more here 👉 https://lnkd.in/dBgutBzD #NewMembers #Benefits #Welcome

Following COP29, we’ll be gathering IAB members at November’s Last Thursday Club tomorrow to discuss what’s been achieved to date in our industry, how to drive change and what still lies ahead on the path to net zero. On the panel will be Ipsos's Sue Phillips, Impact Plus's Bernard Sham and MG OMD's Tim Pritchard ♻️ As always, expect lively discussion, ample networking opportunities and a tasty breakfast to boot 🥐 IAB UK members can book for free now 👉 https://lnkd.in/eCXBwt_s #LastThursdayClub #COP29 #Digital #Advertising #Sustainability

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands ⭐ Recorded live at the Ham Yard Hotel after #IABDebrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader UK, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences - listen now 🔗 https://lnkd.in/emy8wDNH #Digital #Advertising #Data #Marketing

Top brands like Arla Foods, giffgaff | Certified B Corp and TENA Men came together at the Ham Yard Hotel on Tuesday for our third annual #IABDebrief ✨ Catch up on all the highlights here 👉 https://lnkd.in/gjNphEU7 #Event #Digital #Marketing

In the third and final episode of our special podcast miniseries with TikTok for Business Europe, our CMO James Chandler welcomes TikTok's Senior Government Relations and Policy Manager, Giles Derrington, to discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data 🙌 Episodes 1 and 2 are available on our YouTube and via all good streaming platforms ▶️ Watch 👀 https://lnkd.in/exe2xPPm Listen👂 https://lnkd.in/ep-d65c7 Production: Trisonic #Podcast #Marketing #Digital #Advertising #TikTok

Following COP29, we’ll be gathering IAB members at November’s Last Thursday Club to discuss what’s been achieved to date in our industry, how to drive change and what still lies ahead on the path to net zero ♻️ As always, expect lively discussion, ample networking opportunities and a tasty breakfast to boot 🥐 IAB UK members can book Thursday 28 November for free now 👉 https://lnkd.in/eCXBwt_s #LastThursdayClub #COP29 #Digital #Advertising #Sustainability

In the second episode of our special podcast miniseries with TikTok for Business Europe, our CMO James Chandler welcomes TikTok's Marketing Strategy Lead, Callum Mayfield Smith, to the studio to chat brand loyalty, return on creative, attention and how TikTok has disrupted storytelling ⭐ Episode 1 is available on our YouTube and via all good streaming platforms - stay tuned for the third and final helping this Friday ▶️ Watch 👀 https://lnkd.in/eSrExNMs Listen👂 https://lnkd.in/eVrFbfu6 Production: Trisonic #Podcast #Marketing #Digital #Advertising #TikTok