Happy holidays from everyone at IEG! During this season, we are so grateful for all our client partners. Wishing everyone a season of joy.
IEG
Advertising Services
Chicago, IL 6,135 followers
When sponsorship decisions are made, IEG is there to deliver a measurable impact.
About us
IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships for all stakeholders: sponsor, rightsholder and audience. Founded in 1982, IEG pioneered thought-leadership in sponsorship and invented the industry’s gold standard for sponsorship valuation. The company’s creative approach, combined with analytics, data and the deep experience of its team, helps clients make informed strategic decisions that maximize return. Only IEG has the strategic insight and objective perspective on the world of sponsorship that is crucial to helping brands build blueprint strategies to exceed long-term objectives. IEG’s role as standard-setter and unparalleled information resource through its Annual Conference and IEG Sponsorship Report informs its client relationships and helps ensure partnerships play a pivotal role in executing business strategies.
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Sponsorship, Training, Publications, Consulting, Sales, and Digital Strategy
Locations
-
Primary
Get directions
350 North Orleans Street
Suite 1200
Chicago, IL 60654, US
Employees at IEG
Updates
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Sponsorship is undoubtedly a powerful channel of the marketing mix. Give Dan Kozlak a minute of your time to learn about the first of four key building blocks to a successful sponsorship. In this first part, Dan discusses the critical step of ensuring that you are accessing a desirable audience. This is important, because you will be paying a premium for that platform.
IEG believes there is a universal formula for sponsorship success. The equation is simple, but there is nuance to each factor. Please see part 1 of our 4-part series where we explain the critical criteria for unlocking the full value of sponsorship. First up – accessing a desirable audience.