IG PPC

Can I get more traffic on a specific keyword on Amazon? Is this KW maxed out? Use this super cool metric to find out! How can you know if every shopper who searches a certain keyword sees your product? How can you gauge the impressions a product gets per KW compared to its search volume? Look at the Search Volume to Impressions ratio in Search Query Performance! Basically, you can see the search volume on a specific keyword and the impressions your Asin is getting. Look at the first keyword in this graph. The search volume is 45,166, and the Asin Count Impressions are 23,339. That means 21,827 shoppers who searched this keyword did not even see my product! Now, this is a keyword I would want to pursue more aggressively to increase traffic and organic ranking. (SQP also considers PPC impressions, so you can technically get two impressions per search, which makes the above scenario even worse.) Look at the second keyword: 7,061 searches and 7,613 Asin Count Impressions! Here, we are getting more than one impression per search. This is not a KW with a ton of opportunity left. This is a super easy way to get a quick idea of how visible a keyword is whether there is more juice to squeeze, and if we should go more aggressive with PPC to get more impressions. Have you ever looked at your Search Volume to Impressions ratio? ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising

🤔 𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗿𝗮𝗻𝗸 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻? Did you know you can use SQP to find out? Figure out how! You might say, well Mike, I use the SQP to help identify KWs I have a market share opportunity in, and I would say that’s awesome! BUT, you can actually take things one step further. By using impressions and search queries, you can find out how many products load on an average search. My understanding is this average is based both on the size of the SERP and the scroll distance users take. Terms that are more browsable can generate impressions for up to 60 products, while others as low as 7 (and yes, I’ve confirmed for the 7 that 13 products should show if you scroll the entire page). So, how can you take advantage of this? Follow my step by step guide of course! 1.      Download your monthly or quarterly Brand Analytics Search Query Performance report 2.      Plug your data into my free to use Excel helper 3.      Use the values in “Expected Organic Views” to set your minimum organic rank target for selected keywords With this, you can finally answer the question of “Where does your product need to rank organically on Amazon? ”. Of course, this should be used as a minimum and not a final goal. Want the Excel tool itself? Comment “𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗮𝗻𝗸” on this post and I’ll make sure you get it! Please make sure we are connected so I can send you a DM. #amazon #amazonads #amazonppc #seo #amazonseo #amazonseller #amazonfba

Sales on Amazon dropped! Here is how to quickly find out on which keywords you lost sales! You see that sales on an Asin dropped this month vs last month, and you want to know on which keyword it lost sales on, Search Query Performance is your answer! It's one of my favorite use cases of SQP! Here is how to do it 🟠Brand Analytics>Search Analytics>Search Query Performance 🟠Asin View 🟠Open two tabs. 🟠Choose your desired Reporting Range (Monthly, Weekly, Etc.) 🟠Now I like to sort by Search Funnel - Purchases- Brand Count highest to lowest! You'll now be able to compare the two timeframes and see on which keywords you had the highest drop in sale! Once you understand on which keywords you dropped in sales you can analyze what caused the drop and how to properly gain back the sales. Amazon Ads Partners ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. hashtag #amazonfba #amazonadvertising

You can now select audiences when creating Coupons on Amazon! You now have the option to create Coupons only for certain audiences similar to Brand Tailored Promotions. But there is one key difference! By Coupons you can select on which Asin you want to create a Coupon for! With Brand Tailored Promotions you can currently only create these promotions on an account level, which is a very big flaw. Also there is one audience that Coupons have that BTP doesn't, which is "Brand cart abandoners (7 days)". With BTP you only have Brand cart abandoners (90 days). Have you experimented with this yet? I would love to hear your experience with this. ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising #amazon #ecommerce #cpg

What percent of Amazon customers leave a review? Reviews play an essential part in the success of an Amazon product. The more reviews a product gets the better the CVR usually is. When Amazon introduced Ratings (where you can rate a product without writing a review) the percentage of customers that left ratings went up. I would love to hear from you roughly what percent of your customers leave a rating these days.

Amazon Returns Can Cost You Even More Than PPC! When analyzing the profits of our clients, we'll sometimes see that return fees are as much as 10-20% sometimes! Reducing you returns will save you a lot of $$$. Many times you can reduce returns by just updating your listing and making sure to give as much information possible so that customers know exactly what they are buying. Amazon has a great tool that identifies how to reduce returns on certain products by just updating your Bullet Points and giving more information to the customer. Go to Growth Opportunities>Explore Selling Programs>Product Recommendations Let me know if you have used this tool before and if it was helpful. ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising #amazon #ecommerce #cpg

What are the most common mistakes we see when auditing Amazon PPC accounts? In 2023 we've audited 100's of Amazon brands, and we've seen it all! But one of the most common mistakes we see even on accounts that are otherwise pretty decently managed is that their Placement is not properly optimized. And this is a big deal! Look at the account below. It has an 18% Acos on Top Of Search 16% Acos on Rest of Search 45% Acos on Product Placement And 83% percent of total spending goes towards Product Placement!! If you divert spending towards TOS and ROS you'll decrease the Acos dramatically on this account! Are you optimizing placement on your account? ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising #amazon #ecommerce #cpg Are you looking for a free comprehensive audit on your account? Feel free to reach out!