Ignition Point Strategies

What do socks and SaaS have in common? Honestly, not much. But they do have something in common in my latest article, where I explore a common pit-fall for startup founders trying to scale from early to widespread adoption. Too often they rely on outdated assumptions about their customer's needs and it's hurting their business. Take a look. Let me know what you think! Have you experienced similar challenges in your journey? #SaaS #ProductMarketFit #StartupGrowth #CustomerInsights #ProductStrategy #FounderLessons #TechEntrepreneurship

Are you sure you know who your customer really is? Let's explore how most businesses are only seeing the tip of their customer strategy iceberg -- and not knowing what's under the surface could be threatening your business. The truth is, traditional "customers" are an endangered species, and thinking you have one is a huge blindspot that's sabotaging your growth. If you're a SaaS founder, it’s time to stop asking "Who is my customer?" and start mapping out the full customer ecosystem. This shift could be the game-changer your business needs. Check out the article and make sure your strategy is watertight. #SaaS #CustomerStrategy #ProductMarketFit #GrowthStrategy #BusinessGrowth #TechEntrepreneurs #StartupLife #Targeting #BusinessDevelopment

Are you sure you know who your customer really is? Let's explore how most businesses are only seeing the tip of their customer strategy iceberg -- and not knowing what's under the surface could be threatening your business. The truth is, traditional "customers" are an endangered species, and thinking you have one is a huge blindspot that's sabotaging your growth. If you're a SaaS founder, it’s time to stop asking "Who is my customer?" and start mapping out the full customer ecosystem. This shift could be the game-changer your business needs. Check out the article and make sure your strategy is watertight. #SaaS #CustomerStrategy #ProductMarketFit #GrowthStrategy #BusinessGrowth #TechEntrepreneurs #StartupLife #Targeting #BusinessDevelopment

There is a gap in the advice we give to startup founders so big you could drive a truck through it, and I've been part of the problem. We've focused so much on MVPS and user adoption -- which are VITAL -- that we've ignored the fact that they're tools for learning your business model, not the end goal. A lesson SaaS giant VINE learned in spades. It's time to plug the gap. Read 'Why I Owe SaaS Founders An Apology' to learn why we need to shift our focus to building scalable, profitable business models from the start. #SaaS #StartupAdvice #ProductMarketFit #StartupCEO #ScaleUp #TechEntrepreneurship #SaaSGrowth #StartupLessons #VentureCapital #TechIndustry #BusinessModelInnovation

Research consistently shows that relying on your gut alone to make decisions creates bad outcomes. Our guts use shortcuts, biases, our current emotional state, and over-confidence—all of which are often wrong. Better strategic decision-making comes when we pair our intuition (not the same as "gut") with data, wisdom, experience, and expertise. So, if our gut is bad at decision-making, why do we keep falling back on it, instead of using everything else we have at our disposal? #StartupFounder #SaaS #LeadershipDecisions

Research shows that companies with less than 10% of their customer base fitting their ICP are 50% less likely to survive over the next 5 years. Don't find yourself in that 50%! We can help.

It's not easy being a founder. When you buy into these 5 lies, you only make it harder. In this article, we expose 5 myths that trap early-stage SaaS companies and reveal what truly drives SaaS success. #SaaS #StartupMyths #ProductMarketFit #GrowthStrategy #TechEntrepreneurship

It's not easy being a founder. When you buy into these 5 lies, you only make it harder. In this article, we expose 5 myths that trap early-stage SaaS companies and reveal what truly drives SaaS success. #SaaS #StartupMyths #ProductMarketFit #GrowthStrategy #TechEntrepreneurship

I've been sitting on this idea for a while and would love to get your thoughts. In my latest article for Ignition Point Strategies, I explore why rethinking "customers" as Deciders, Payers, and Users can be a game-changer for early-stage SaaS companies. Check it out! #SaaS #StartupGrowth #ProductMarketFit #SalesStrategy #CustomerAcquisition #B2BSales #StartupFounder

In the fast-paced world of early-stage SaaS, your concept of "customer" may be holding your growth back. In our latest article, we reveal why it's time to abandon the traditional concept of "customers" in favor of Deciders, Payers, and Users to change the game. Check it out to learn how this paradigm shift can help you: * Achieve product/market fit faster * Increase profitability in a tight fundraising market * Drive sustainable growth without burning cash #SaaS #StartupGrowth #ProductMarketFit #SalesStrategy #CustomerAcquisition #B2BSales #StartupFounder