Imbibe

Even with Valentine’s Day behind us, we’re feeling the love with these romantic and timeless flavors: Red Velvet and White Chocolate Raspberry. If you’re a fan of the New York Times game Connections, try your hand at a custom version. Email marketing@imbibeinc.com if you’re stumped. https://hubs.li/Q037TrVC0 #flavordrop #imbibeflavors #flavorsoflove #flavorinnovation #productdevelopment

Take advantage of Imbibe’s sweeteners masterclass! Enhance your skills with insights from our technical experts on: • Natural & Artificial Sweeteners: Master the nuances and make the right choices. • Reduced Sugar, Great Taste: Create delicious, cost-effective products. • Formulation Challenges Solved: Overcome hurdles in sugar reduction. Contact us at marketing@imbibeinc.com to schedule a class for your team. https://hubs.li/Q037hjR-0

Our Apres Ski Winter Party was a snow-stopping success! ❄️ Shoutout to our Imbibers that braved the (indoor 😉) slopes with us. From the cozy lodge vibes to the delicious food and drinks, it was the perfect way to celebrate the season. A special congrats to our Coach of the Year (Anita Gonzalez), Player of the Year (Jackie Nickerson), and Rookie of the Year (Amy DeFilippo) 2024! So well deserved! Feeling inspired by all the fun? Want to join our winning team? Apply for open positions here: https://hubs.li/Q036f52C0

Inspired by the LA community's resilience, Imbibe is committed to driving health and wellness through food innovation. Join us at Expo West 2025 and the Southern California IFT Suppliers' Night this March to explore the latest trends and discuss how we can partner to create delicious products consumers will love. Let's connect! Contact us at marketing@imbibeinc.com or visit https://hubs.li/Q036fl5V0.

Want to create better-tasting products at the right cost? With Imbibe's Sweeteners Masterclass, our technical experts walk you through: • The diverse sweetener landscape • The nuances of natural & artificial sweeteners • Formulation solutions in sugar reduction Set your team up for success. Contact us at marketing@imbibeinc.com to learn more! https://hubs.li/Q034Tv-f0

Where were YOU 15 years ago? If you can believe it, Andy Dratt was just a few days into leading Imbibe. His tenure is a testament to our relentless pursuit of growth, the ability to evolve with the market and our customers, and ultimately to endure. Andy's leadership has been pivotal in navigating the ever-changing landscape of our industry, consistently pushing us to innovate at all levels of our business. He's been a driving force behind our success, fostering a culture that embraces challenges and celebrates achievements. Since his early days to now, Andy has witnessed firsthand the power of our collective efforts and how our core values—now captured in CARE (Collaboration, Accountability, Results-Driven, and Entrepreneurial)—have guided our growth, helped us adapt, and fueled our drive to partner with some of the best. Here's to many more years of shared success, continued collaboration, and surprising and delighting consumers through our partnerships. As Andy says, "The key to our success has always been our ability to adapt and serve our customers in the ways that are most meaningful to them.” Congratulations, Andy, on 15 incredible years! 🎉 Join us in celebrating Andy Dratt's remarkable 15-year journey with Imbibe!🎉 #workanniversary #imbibe #leadership #companyculture #15years

Big News! Imbibe has broadened its taste modulation portfolio with new CERTIFIED ORGANIC Senses®. These tools offer the same high-quality taste optimization as our conventional line currently found in market products, but now with organic options that align with the values of health-conscious consumers and those committed to environmental sustainability. To learn more: https://hubs.ly/Q02V5pM70 To sample The Senses® and other Ingredients with Impact, contact Imbibe at marketing@imbibeinc.com. #organic #tastemodulationtools #productdeveloper #flavorsupplier #beverageinnovation #Imbibeinnovation #imbibeingredients

Supporting Health & Wellness Innovation (Thinking of California) Our hearts go out to all those impacted by the devastating California fires. We are deeply inspired by the courage and resilience of the communities affected, and we know they will rebuild with unwavering strength. For anyone impacted by the fires, please don’t hesitate to reach out if there’s something we can do to support your operations. Looking to a brighter future, we aim to continue to help people enjoy the foods they love and that make them feel good, many of which we expect to taste at Expo West in March. Connecting in California: We plan to attend the Southern California IFT Suppliers Night (if conditions allow) and Expo West 2025. We'd love to talk about how best to partner. Let's Connect: Contact us: marketing@imbibeinc.com Learn more: https://hubs.li/Q033xT7q0

With temperatures in the low 30s—and sometimes dipping into single digits in Chicago—it might seem early to dream of summer. But who doesn't love basking in the sun, swimming, or a boat ride? To capture those vibes, we've chosen a delightful Watermelon and Fruit Punch for this month's Flavor Drop. How well do you know Fruit Punch and Watermelon? Do you know when Fruit Punch was introduced to the market? Find the answer here: https://hubs.li/Q0318fCL0 Looking to infuse Summertime flavors into your portfolio? Email marketing@imbibeinc.com or submit your sample request: https://hubs.li/Q0318j-c0

Did you hear the sweet news!? Imbibe’s technical experts have developed a Sweetener Masterclass to provide insight into natural and artificial sweeteners so you can create better-tasting products at the right cost. Delve into: • The Sweetener Landscape: Explore the diverse world of sweeteners. • Natural & Artificial Sweeteners: Taste and learn in real-world applications. • Formulation Solutions: Tackle and solve common challenges. Whether optimizing existing products or launching new, delicious items that appeal to health-conscious consumers, this session will position your team for success. Contact marketing@imbibeinc.com to schedule a class! https://hubs.li/Q02SqD_30 #sweeteners #productdevelopment #sugarreduction