INBOUND

Neil Patel's been dropping knowledge at INBOUND for years (his latest: if it's not new, it's not going to work 🍵) But his favorite part? "The real value is in networking and those relationships that you can foster over many, many years." Who's the most valuable connection you've made at INBOUND? Drop their name below 👇

🎄✨ Hope you all had a great "let's circle back after the holidays" week! Before you log off for good, we gotta know: how are you planning to recharge during this otherwise festive time? Share your favorite holiday traditions in the comments! #LinkedINBOUNDPoll

Did you know HeyGen's interactive avatars are already handling customer video calls daily?? They're also capturing invaluable conversational data that could revolutionize CRM as we know it (co-signed by Kipp Bodnar). Want to see what else is next for AI video? Watch Joshua X.'s full session on YouTube & get our full recap on the blog (link in comments).

From work-life wisdom with Dr. V to Jay's (unfiltered) email marketing mastery, the INBOUND Originals Stage brought back our most-requested speakers to share fresh insights that you just won't hear anywhere else. Which session left you with the most game-changing takeaway? Drop your favorite lightbulb moment in the comments! ⚡ Featuring: 1. Dr. Vrnda ‘V’ Boykin, HubSpot: Work Less, Do More 2. Sangram Vajre, GTM Partners: 5 Mega Trends That Are Defining the Future of Go-To-Market 3-4. Tyrona (Ty) Heath & Kate Newstead, LinkedIn: How Small B2B Tech Brands Grow 5. AJ Wilcox, B2Linked | LinkedIn Ads Performance Agency: Advanced LinkedIn Ads for the B2B Marketing Superhero 6. Jay Schwedelson, Outcome Media [Division of Worldata Group], SubjectLine.com, & GURU Media Hub: The EVERYTHING Email Marketing Session

THIS JUST IN: Unusual drone activity on the east coast appears to have migrated to SF. After analyzing the patterns, we can confirm they're trying to warn us: #INBOUND25 Tier 1 VIP tickets won't be available much longer. Prepare yourselves... next tier will be $300 higher 🖖

🌶️🌶️ Authenticity is fine... but that does NOT equal revenue 🌶️🌶️ I rarely argue against authenticity, showing up in a more human way, and elevating creators. But when I do, I got HARD in the paint 😅 Here's a little snippet from my debate at INBOUND with Terry Rice, titled "Creator vs. Corporate: Who makes better content?" I argued in favor of corporate (quite the underdog and quite the departure from my usual stance, let me know you...). Terry brought up that consumers find UGC to be more authentic, noting that this is part of why independent creators are better at connecting with their audience. And while I normally agree with this statement, I do actually believe my rebuttal: if the consumer doesn't have the problem and/or the corporation doesn't have a solution, there's no business transaction! Just because someone likes us, doesn't mean they are willing, able, and urgently trying to buy from us! There's two sides to this coin: yes, we need to build trust and affinity, and making a human connection is big contributor (Frances Frei's work on trust calls out "authenticity" as an essential component). But we can't ignore the requirement to match problems with solutions. This is what many marketing programs and metrics get wrong. They're too focused on short-term conversion, trying to force people into a linear funnel when there's zero indication that there's buy intent. I showed up real sassy in this debate, and I took some extreme positions to make a point, despite generally agreeing that it's more of a spectrum and we need to find the middle ground. But I DO stand by the conclusion in this clip: authenticity ≠ revenue.

"You can't improve what you don't measure" is business 101. But are you applying that same method to your own performance? WHOOP CEO Will Ahmed shared how data-driven insights can transform not just your KPIs, but your daily output. Watch his full session for more practical ways to optimize your most valuable resource - yourself: https://lnkd.in/eirmFHjb

"The goodies just keep givin" at #INBOUND24 Just ask Billion Dollar Moves Podcast & Beyond The Billion® founder Sarah Chen-Spellings. She spent her first time at INBOUND running into (and capturing cheeky snippets) with: 🔥 Our host Troy Sandidge 🔥 Her friends from the HubSpot Creator Network 🔥 Leading founders like Canva's Cameron Adams 🔥 THE Serena Williams (more on that later 👀) Who were some of your favorite run-ins? Tag them below. #INBOUNDHotTakes

Between last week's #Wrapped, YouTube's trend report, and countless "year in review" posts filling our feeds these last few weeks, one thing is clear: our biggest shared cultural moments are now born online. YouTube's data shows that long-form interviews, reaction content, and digital series are driving the biggest conversations of 2024, but we're curious - which format dominated YOUR screen time this year? Share your favorite bookmarked post in the comments please! #LinkedINBOUNDPoll

Corporate event or concert? Both! This fall, we had the opportunity to provide audio, lighting, and our Stageline SL100 mobile stage for the annual INBOUND event powered by HubSpot. We are happy to have supported this event that unites thought leaders from over 162 countries. A big thanks to the EE Group for choosing us to support this event! Crew: A1 - David Bickel A2 - Andrew Johnson L1 - Rachel Fahey L2 (SL100) - Meg Fiske T1 - Ryan Lane 📸: Pat Dunn #EventsUnited #Hubspot #HubspotInBound2024 #Inbound #INBOUND2024 #EventProduction