Influx Marketing

What's your best advice for making it through the holiday season?

Erica Crawford joins us today for This or That… Aesthetic Ads Edition, where she gives us her picks on whether to focus on Google or Meta to get the most out of your Medspa and Plastic Surgery ads!

Welcome to the very first episode of Marketing We Miss, a brand new show where your hosts Max and Gabriel will be taking a trip down memory lane to discuss commercials, jingles, and advertising strategies of the past! Today’s topic: Sign Spinners What marketing do YOU miss?

Welcome to the very first episode of Marketing We Miss, a brand new show where your hosts Max and Gabriel will be taking a trip down memory lane to discuss commercials, jingles, and advertising strategies of the past! Today’s topic: sign spinners What marketing do YOU miss?

Google Chrome is under fire! In the latest twist of the Google vs. DOJ antitrust case, Google’s "monopoly man" style grasp on the search space has led to recommendations of a forced sale of the Chrome browser. Chrome has been dominating the market share for years, and a forced divestiture may lead to new innovations and a better user experience. If they are forced to sell, would you continue to use Chrome or switch to a different browser?

Who actually owns your website? As a business owner, it is so important to understand who is controlling the domain, content, and design of your site, including any assets used. Utilizing an agency or service (such as Squarespace) means you have to abide by their ToS, which could affect your ability to make changes to your site or move to another platform. Maintaining ownership of your website yourself can provide more flexibility and control over your digital presence, at the cost of more responsibility on your part. So which is best? It all depends on your goals, but we hope this video can help you make an informed choice!

Recently, there has been a lot of conflicting information about how you can and can’t market GLPs and medical weight loss programs. Thankfully, Erica Crawford has extensive experience in this area which has led her to develop a 3 step approach to help your practice stand out, stay compliant, and increase patient acquisition. Make sure to check out our upcoming webinar: The FDA & your Weight Loss Program: Expert Panel Discussion Wed, Dec 4th at 8:00pm EST Register here: https://lnkd.in/gzA6SXym

We’ve been all about trying out some fresh content ideas lately, and figured what better way than Takin’ it to the Streets? In his quest for content, Max hits the mean streets of Pasadena to share some free marketing advice and tips with the passers-by, and ends up making some friends along the way. What marketing questions would you ask Max if you ran into him on your street? #marketing #manonthestreet #freemarketingadvice #pasadena

Apple Intelligence may have a big effect on your Digital Marketing strategy. Max breaks down how these changes might impact your approach, so you can start planning ahead:Apple Mail Inbox Tabs: Apple Mail is introducing a tabbed inbox system, sorting emails into categories. This change could lead to fewer opt-outs and more subscriber engagement. AI Email Summaries: Apple will replace traditional email preview text with AI-generated summaries. While this feature may simplify inboxes for users, it may challenge marketers to rethink how they craft email campaigns. RCS Support in Apple Messages: Rich Communication Services (RCS) allow for more dynamic and interactive text campaigns. Features like e-commerce integrations, interactive polls, and read receipts will give marketers new ways to connect with audiences. Siri’s Upgrades: The updated Siri now supports contextual interactions, switching seamlessly between text and voice. If this works as intended, we could see fewer traditional search engine interactions as users lean into this to get their data fast. These updates will begin rolling out this fall, with full functionality expected in 2025. What changes are you most excited about?

At the recent Adobe Max 2024 creativity conference, the wizards at Adobe gave us a sneak peek into what they have been calling “Project Perfect Blend”. There have been so many advancements in AI recently that it’s almost hard to stay up to speed, but Project Perfect Blend looks like it might be incredibly impactful when it comes to digital marketing, and especially digital asset creation. #digitalmarketing #ai