INFUSE

On this day, we at INFUSE wish you an abundance of reasons to be grateful. May this Thanksgiving Day be plentiful, filled with love, happiness, and cherished moments with your loved ones!

Building strong relationships through effective nurturing is key to turning prospects into loyal clients—prioritizing connection over the hard sell. Read our guide for actionable insights and best practices to craft a successful nurturing strategy for your business. https://lnkd.in/dnncGM5u #B2BMarketing #DemandGeneration #LeadNurturing

Join Scott M Conley, VP Strategic Partnerships at INFUSE and John Bacon, MBA, VP Sales and Partner Experience at ASAE: The Center for Association Leadership for an insightful webinar on how associations can leverage demand generation to enable qualified engagement of potential members and sponsors. Watch now to discover the strategies for enhancing sponsorship ROI: https://lnkd.in/d33dkpsJ   #ASAE #Associations #Partners #DemandGeneration #B2Bmarketing

By allowing information to flow seamlessly across multiple platforms, omnichannel marketing reaches the prospect where they are to deliver a cohesive, personalized buying experience. This approach grants omnichannel campaigns significantly higher engagement rates compared to single-channel efforts. Featuring experts Christina Pasquale (former Strategic Marketing Manager at Okta), Whitney Powell (Global Client Executive at LinkedIn), and Nathan Burke (Chief Marketing Officer at 7AI), our Omnichannel Marketing course empowers you to create a comprehensive marketing plan to deliver memorable and relevant experiences. The Omnichannel Marketing course distinctly sets apart this strategy from multichannel approaches, offering additional notes and PDF guides to help you implement a high-performing omnichannel strategy. INFUSE clients and partners are welcome to enroll for free: https://lnkd.in/dJMHh2X3 #INFUSEAcademy #eLearning #B2Bmarketing #Omnichannel #OmnichannelMarketing

Leveraging lead intelligence ensures you prioritize qualified prospects and action the most appropriate nurturing strategies to drive brand interest and encourage future purchases.  In this comprehensive article, we break down how to analyze and leverage your lead intelligence—including best practices for strategies that can be replicated across your marketing, sales, and client success teams. You will learn: 🧠 How to get started with lead intelligence 🔍 How to analyze your lead intelligence 🛞 Post-campaign strategies to drive results (with examples) 🎉 How to ensure long-term success Tips for getting started: 📈 Start with the insights you have and launch with a short campaign 👥 Share data across teams to combine insights 🚀 Use your new insights to develop and launch a test campaign leveraging your latest findings  ✂️ Optimize your dataset continuously with new iterations 📊 Establish a data-driven culture to inform future strategies Read the full article to explore how to effectively use lead intelligence for lasting success and to maximize your ROI. https://lnkd.in/dcjvNxGn #B2BMarketing #DemandGeneration #LeadNurturing

🏆 Our G2 Fall Leader Award is a reflection of the trust and satisfaction of our clients.  🚀 We are committed to delivering high-performance demand solutions that drive real results, and this recognition inspires us to keep pushing boundaries. Thank you to our clients for making this possible! Here’s to continued success together 🙌 View our accolades here: https://lnkd.in/ddtipKFJ #B2BMarketing #DemandGeneration #G2 #Review

Despite significant strides in advancing women's rights, violence against women remains a global issue, with at least one in three women facing abuse—whether from a partner, in the workplace, online, or elsewhere.  The International Day for the Elimination of Violence Against Women highlights the need for ongoing action to address this critical issue.

On average, B2B buyers contact vendors 70% into the B2B buying journey, with 84% conducting the sale with their first choice. This highlights the importance of engaging influential buyers in your buying groups early—and delivering relevant and compelling messaging that encourages them to prioritize your solution. In our latest article, we explore effective strategies for motivating your prospective buyers to contact you first. https://lnkd.in/d-sd-8hW #B2BMarketing #DemandGeneration

The healthcare industry is facing a significant workforce crisis, impacting patient care and operational efficiency. In fact, a 2021 report by the American Hospital Association predicts a shortfall of approximately 124,000 physicians and over 200,000 nurses by 2033. Our article delves into how effective demand generation strategies can be leveraged to navigate this challenging landscape and ensure your organization thrives. https://lnkd.in/d6VZG_UF #DemandGeneration #Healthcare

If you've noticed a drop in engagement from potential buyers, you’re not alone. Only 30% of B2B prospects go on to request a demo once they have entered the funnel. In fact, most modern buyers prefer not to engage in person at all. Our latest article explores the reasons behind buyer "ghosting" and offers practical strategies to re-engage prospects that have gone cold. https://lnkd.in/dksUDvfX #DemandGeneration #B2Bmarketing