Inspiration Digital

Inspiration Digital

Information Technology & Services

Harrisburg, Pennsylvania 4,230 followers

iD is a digital consulting firm delivering focused on helping B2B mid-market companies with their growth story.

About us

Inspiration Digital is a digital consulting firm focused on helping B2B mid-market companies grow & accelerate their business. We understand growth is hard for mid-market companies in today’s economy and highly competitive landscape and it is our mission to help them thrive in their respective industries. We work with leaders at the intersection of business, experience and technology and the roles they play in every corner of their organization. We help them leverage digital as a competitive advantage, from operational efficiency to customer acquisition to driving performance at scale. We also help organizations realign their existing technology investments and embrace new technologies to keep pace with their business growth. ID partners with clients to identify, define and execute for tomorrow's business, today.

Website
http://www.inspirationdigital.co/
Industry
Information Technology & Services
Company size
11-50 employees
Headquarters
Harrisburg, Pennsylvania
Type
Privately Held
Founded
2015
Specialties
Digital Strategy, Creative Experience, Consulting, Development, Analytics & BI, Professional Services, Software and Technology, Cloud Solution, and Managed Services

Locations

Employees at Inspiration Digital

Updates

  • The photo’s a bit blurry, but the joy is crystal clear, Festive cheer fills our hearts as we wrap up the year. A big thanks to our team for all the magic they do, And to our clients and partners, we’re so grateful for you! 2024 was amazing, and now 2025 is here, Here’s to more growth, more wins, and plenty of cheer! Merry Christmas & Happy Holidays from all of us at Inspiration🎄✨ #teamcheer #happyhour #wintogether #goals2025

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  • For IT business leaders, customer journey optimization isn’t just about better engagement, it’s about building lasting relationships. From the first interaction to retention strategies, it's important to make every touchpoint count. Need guidance to optimize your customer journey? Count us for our experience within this domain. Drop us a DM, and let’s create a roadmap, together.   #CustomerExperience #CustomerJourneyMapping #ITBusinessLeaders #DigitalTransformation

  • If you're a B2B business owner or representing the C-suite, integrating AI into your strategy is no longer optional - it's essential. From customer profiling to delivering personalized experiences, AI can transform how you engage and convert. Need help navigating the AI landscape? Let’s chat! Drop us a DM, and let’s explore how to build a winning AI strategy together. #CustomerExperience #AI #DigitalTransformation #BusinessStrategy

  • Why is it essential to have a distinct brand voice, and how should you build it? Michael, our leader & Chief Strategy Officer, shares some insightful thoughts on the topic. A must-read!

    View profile for Michael Marsowicz, graphic

    Digital Strategy and Customer Experience Consultant for Mid-Market Companies | Sales & Business Development Leadership | Digital Transformation Leader

    The most authentic brand voices don’t just “happen.” They’re intentional. And Gen Z and Millennials can spot a fake from a mile away. If your brand voice isn’t real, relatable, and resonant, you’ve already lost the next generation of consumers. Authenticity isn’t just a buzzword for them—it’s a requirement. They demand transparency, values, and a voice that speaks their language. But here’s the thing: Capturing your most authentic brand voice isn’t about jumping on trends or mimicking what’s popular. It’s about knowing who you are, what you stand for, and staying consistent across every touchpoint. This generation is sharp, and they can sense when a brand is trying too hard. Why does this matter? Research shows that 82% of Gen Z trust a brand more if it uses authentic images and voices. Millennials are no different—they value brands that align with their beliefs and lifestyle. If your voice is off-key or feels disingenuous, you risk alienating the very people you’re trying to connect with. So, how do you find—and keep—your authentic voice? Here’s the framework: Know your core values. Your brand voice should reflect your company’s mission and beliefs. Are you all about sustainability? Innovation? Community? Make sure those values shine through in every word, post, and message. When your voice aligns with your core, it’s easier to stay authentic. Talk like a human. Gen Z and Millennials don’t want corporate jargon. They want real, straightforward language. Be conversational, approachable, and, most importantly, genuine. They want to feel like they’re engaging with a person, not a company department or machine. Stay consistent, but be adaptable. Your brand voice needs to be flexible enough to meet the changing landscape, but it should always stay rooted in who you are. That means you can experiment with formats or platforms (like TikTok or IG Reels), but the tone should feel the same across the board. Embrace transparency. Don’t try to be perfect. If your brand makes a mistake, own it. Gen Z and Millennials appreciate transparency and accountability more than perfection. Address challenges openly, and let your voice be the vehicle for truth and trust. Engage with your audience. A brand voice isn’t just about broadcasting—it’s about listening. Respond to feedback, ask for input, and create a two-way conversation. When customers feel heard, your brand becomes part of their story, not just another brand in their feed. The takeaway: Capturing your brand’s authentic voice isn’t just about marketing—it’s about building relationships. Gen Z and Millennials want to engage with brands that speak to their values and reflect their realities. Authenticity isn’t a tactic—it’s a promise.

  • Inspiration Digital reposted this

    Last week was a big win for us. We took home the one of the fastest-growing companies award by the Central Penn Business Journal! A huge shoutout to our rockstar duo - Jogi Daita and Byron, who represented us at the event. This is a win for our entire team and everyone who’s supported us. Here’s to many more together! #CPBJevents #CPBJ #recognition #fastestgrowingcompanies #fastestgrowing #awardwinner

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  • Last week, we had an amazing experience at the AHEAD x CDI LLC event in #Harrisburg! Our partners, Jogi Daita and Byron, represented us in an atmosphere buzzing with innovation and collaboration. The event beautifully blended cutting-edge tech with meaningful networking opportunities, connecting us with fellow professionals who share our passion for driving positive change through technology. A heartfelt thank you to team AHEAD for having us! #ITLeadership #Technology #DigitalPlatforms #Innovation #InnovationHub

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