Inturact

The New Way to Grow: Why Traditional SEO is Dead and What’s Next - For nearly a decade, Inturact built its foundation on inbound marketing. That era has ended and the new way to grow is what we’re discussing here. https://intr.ac/4giYWC6

🎯 Breaking Silos: The Power of Devs in Marketing 💡 Imagine a world where developers join the marketing table. What could you create? A mini app? A taste of your value? The opportunities are endless. In this #TalkingSaaSy episode, we explore how breaking down silos between product, marketing, and dev teams can unlock game-changing ideas to attract and engage prospects. 🗓️ Join us every Thursday for fresh SaaS insights and innovative strategies! What’s one way your teams could collaborate more effectively? Share your thoughts below! ⬇️ #SaaS #TalkingSaaSy #Innovation #Collaboration #Growth

We explore how to Scale Growth and share Key Insights for Founders. 🚀 Don’t miss the next Talking SaaSy episode to gain actionable strategies to drive your SaaS success 🎙️✨ #Inturact #TalkingSaaSy #SaaSGrowth #FounderInsights

🤖 "Stop worrying so much about artificial intelligence. Start worrying more about real intelligence." This mic-drop moment from Gary Amaral (formerly of BlackBerry and Hootsuite) perfectly captures why so many companies are getting AI wrong in their sales and marketing. In our latest article, “How AI is Changing Marketing and Sales - Insights from Gary Amaral,” veteran marketer Gary Amaral cuts through the noise with a refreshingly balanced perspective on AI implementation, revealing: • Why 98% of AI-powered sales outreach is failing • Where AI actually creates the most value (hint: it's not where most are looking) • The dangerous way AI is amplifying bad marketing practices • How to find the "middle way" between AI skepticism and hype If you're trying to figure out where AI fits in your marketing stack, this is the reality check you need. 🎯 Click the link below to read the full blog. #ArtificialIntelligence #MarketingStrategy #SalesInnovation #SaaS #MarTech #DigitalMarketing #AIinBusiness #Leadership What's your take on AI in marketing? Drop your thoughts below! 👇 https://hubs.ly/Q02YTQSQ0

🎯 Want to know why most brand voices fall flat? Here's a hint: It has nothing to do with your content calendar or marketing metrics. In our latest blog post, we dive into our recent conversation with marketing maverick Marcos Bravo. You’ll gain insight into the unconventional lesson he learned while performing as a Disney character that completely transformed his approach to brand authenticity. "Your role is to deliver magic," he says. But what does Disney World have to do with B2B marketing? Turns out, everything. 🤯 From his unique "Rule of Three" for channel selection to why "boring" B2B companies actually have a competitive advantage, Marcos breaks down why traditional brand voice development is broken - and how to fix it. Our favorite insight? Stop creating dry brand documentation. Instead, literally draw your brand as a character. (Yes, really!) Read the full article to discover: ✅ Why most brand voices fail to connect ✅How to make "boring" B2B brands exciting ✅The future of brand authenticity in the age of AI ✅And more marketing wisdom from an unexpected journey #MarketingStrategy #BrandVoice #B2BMarketing #ContentMarketing #DigitalMarketing #BrandAuthenticity #MarketingTips #BusinessGrowth #SaaS https://intr.ac/40WEXES

Michael Hirsch breaks down what truly matters in mastering business strategy. Get a sneak peek from our previous Talking SaaSy episode, where we dive into the essentials of building a strategy that drives real results. 📅 Join us live in our next session! Bring your questions, engage with industry insights, and let’s keep the SaaSy conversations going. #TalkingSaaSy #BusinessStrategy #SaaS #Leadership #Growth

In Episode 8 of Talking SaaSy, we're joined by Gary Amaral, Co-Founder & Chief Marketing Officer at Unkover & BreadcrumbsIO. With over 15 years of experience in marketing leadership roles at companies like Hootsuite, BlackBerry, and Canadian Tire Corporation, Gary brings a wealth of practical insights into how AI is reshaping marketing and sales landscapes. In this episode, we'll examine the reality of AI integration in marketing and sales, separating hype from practical application. Gary will share his experiences and insights on how businesses can effectively leverage AI while maintaining the human element that drives meaningful customer relationships. We'll explore: 🤖 AI Integration: Understanding where AI truly adds value vs. where human touch remains critical 🔄 Process Optimization: Leveraging AI for workflow enhancement and business process automation 📊 Data Intelligence: Navigating the differences between general AI and custom-trained solutions 🤝 Trust & Ethics: Balancing AI capabilities with customer trust and ethical considerations 🧠 Human Psychology: Understanding how AI tools are changing workplace dynamics and customer interaction. 🔴 Join us LIVE on Thursday, November 14 at 9:30 AM EST for practical AI strategies that will transform how you think about your use of AI.

Today’s the day! 🎬 Join us LIVE at 9:30 AM EST for Talking SaaSy - Episode 8 with Gary Amaral, Co-Founder & CMO at Unkover & BreadcrumbsIO, who will be sharing valuable insights on AI’s real potential in marketing and sales. With a background at Hootsuite and BlackBerry, Gary will help us understand how to make AI work for, not against, our marketing goals. Here’s what’s on the agenda: 1️⃣ AI for efficient workflows and automation 2️⃣ The critical balance of AI with human interaction 3️⃣ Ethical considerations every marketer should know 🔴 Jump into the conversation: 📅 TODAY ⏰ 9:30 AM EST 🔴 LINK: https://lnkd.in/dyPecU7e If you’re looking for a recap afterward, don’t hesitate to book a 1:1 meeting to dive deeper into the insights: https://lnkd.in/dEySsKSK #TalkingSaaSy #AIFuture #MarketingInsights #CustomerConnection #LinkedInLive

📣 Reminder: Tomorrow, 9:30 AM ET! Don’t miss this week’s Talking SaaSy - Episode 8, featuring Gary Amaral, Co-Founder & CMO at Unkover & BreadcrumbsIO. With experience leading marketing at Hootsuite and BlackBerry, Gary will unpack how AI can be used responsibly and effectively in marketing and sales. Here’s what to expect: -Real-world insights on balancing AI with the human touch -How to use AI to enhance workflow without sacrificing personal connections -Practical advice on integrating ethical AI in your marketing strategy 📅 Thursday, November 14 ⏰ 9:30 AM EST 🔴 LINK: https://lnkd.in/dyPecU7e

Are you ready for an AI reality check? 🤖 Join us this Thursday, November 14, at 9:30 AM EST, as we welcome Gary Amaral, Co-Founder & CMO of Unkover & BreadcrumbsIO, to Talking SaaSy! With over 15 years of marketing expertise from companies like Hootsuite and BlackBerry, Gary will share actionable insights into AI’s real impact on marketing and sales. Curious about: - When AI truly enhances your workflow? - How to use AI ethically without sacrificing customer trust? - Practical tips for implementing AI that aligns with human-centered marketing? Tune in to find out! 📅 Thursday, November 14 ⏰ 9:30 AM EST 🔴 LINK: https://lnkd.in/dyPecU7e #TalkingSaaSy #AIinMarketing #SalesTransformation #LinkedInLive #HumanCenteredAI