When I got my assistant to the assistant job in Media at Young & Rubicam, my dream was to become a copywriter. I never came up with the courage to go for it, and I got too used to sitting in the Red section at the Garden with magazine sales reps, coveting my oh-so-important attention.
If I were a copywriter for the Unilever account today, and on the Dove Brand, I would politely ask James Taylor if we can secure the rights to his song "Shower the People" and then have it covered by a singer with this adjusted lyric; "Shower the people you love with Dove, show them the way that you feel" as a Mom or Dad bathes their young children.
Unilever DOVE, Inc.Mindshare