IPC Pricing

IPC Pricing

Advertising Services

NEW YORK, NEW YORK 56 followers

Impressions Per Connection

About us

The IPC system automates the allocation of impressions as campaigns run with a patented optimization method that rewards better-performing advertisers with lower effective costs.

Industry
Advertising Services
Company size
2-10 employees
Headquarters
NEW YORK, NEW YORK
Type
Privately Held
Founded
2017
Specialties
Price Optimization for Digital Advertising and Automate Impressions

Locations

Employees at IPC Pricing

Updates

  • IPC Pricing reposted this

    View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    Hey there, for all you brilliant thought leaders out there emailing your wisdom to email addresses you picked off and then passive politely show us how we can unsubscribe, asking us to do more for you, here is an idea; Why don’t you wait for us to actively choose to subscribe to your drivel instead? That’s for you, Nathan from Go Carpathian

  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    When all the acronymic tech babble ends and the fancy conferences break down their stages, what's left behind is a digital advertising industry overflowing with garbage. The problem is not just fake sites that are built to run real ads, it's the shitty disgusting ads that real sites allow to appear. In this example, I was trying to show my 8-year-old son what VR looks like and Google wanted to show us an ad for human trafficking. The pile underneath the rug continues to get larger. Arielle Garcia Check My Ads Institute Krzysztof F.Shiv Gupta

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  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    When I got my assistant to the assistant job in Media at Young & Rubicam, my dream was to become a copywriter. I never came up with the courage to go for it, and I got too used to sitting in the Red section at the Garden with magazine sales reps, coveting my oh-so-important attention. If I were a copywriter for the Unilever account today, and on the Dove Brand, I would politely ask James Taylor if we can secure the rights to his song "Shower the People" and then have it covered by a singer with this adjusted lyric; "Shower the people you love with Dove, show them the way that you feel" as a Mom or Dad bathes their young children. Unilever DOVE, Inc.Mindshare

  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    The truth. Programmatic automated the rewarding of bad behavior. The unintended consequences of programmatic deliver a trifecta of terrible outcomes. The site experience has been ruined for the audience and their privacy rights have been trampled. The business of premium publishing has been decimated, and billions of clients' ad dollars have been wasted at best, and stolen at worst. Discussions about industry repairs are frustrating. It feels like Media professionals are from Mars and Ad Tech professionals are from Venus, or Miami this week. Too much money is being made for Ad Tech leaders to show the courage needed to rip this thing up and start again, and yet that's exactly what needs to be done. Programmatic was simply not thought through and these problems will bleed through band-aids. To redo this right, the industry needs to opt-in for simple changes that only feel impossible. #Digitaladvertising #Programmatic #Onlinepublishing #Possible2024

  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    Online ad revenue volume is meaningless.  Share of "total online ad dollars spent" is the only true indicator of how a publisher is doing. Premium publishers' share of the total digital ad spending pie is abysmal. Selling their ads programmatically is unequivocally not helping, it's actually hurting them.  So why do publishers continue to sell a significant percentage of their ad inventory programmatically? Publishing executives love the idea of making ad sales revenue without making sales calls. So, what's the problem? If you don’t sell the ads that run on your site, how do you learn enough to renew and increase ad spending levels? You don’t. #Onlinepublishing #Digital #Programmatic #Adsales #Adtech

  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    Consent (verb): Give permission for something to happen EMAIL RECEIVED: Ari, If I added three lines of code to your website to collect full names, email addresses, phone numbers and LinkedIn profiles of people that visit it, would that be worth a chat? ME: Without their consent? THEM: No, this is with their consent, and it's 100% legal. Your privacy policy would include verbiage regarding the use of a pixel and gathering information for marketing and remarketing purposes. INIGO MONTOYA: You keep using that word. I do not think it means what you think it means. #Digital #Privacy #SMH

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  • View profile for Ari Rosenberg, graphic

    Digital | Publishing | Marketing | Ad Tech | Programmatic | Connections | Impressions | IPC Pricing | Ads | Loves Tennis

    "Turning Point", a 9-series documentary production, covering the history of the Cold War, is a stunning piece of work that can only have been done, by Netflix.  Ironically, this is the turning point where there are Streaming Networks, and then there is Netflix.  This gap is not based on audience size, ad inventory avails, or ad revenue. It is simply based on quality. #Netflix #Streaming #CTV Adam Gerber Peter Naylor

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