Are Banks Becoming Super Apps—Or Are Super Apps Becoming Banks? The lines between banking, super apps, and embedded finance are disappearing. In Brazil, financial institutions are integrating shopping, travel, telecom or mobility. Their focus is full on monetisation. - Itaú Unibanco offers 12x interest-free shopping installments. - Nubank includes 10GB of international data with its premium card. - C6 Bank expanded its marketplace to 60,000+ products. - All major banks integrated Shell Box for embedded fuel payments. Why? Follow-the-money features drive engagement and revenue. Meanwhile, in Southeast Asia, Grab and GoTo took the opposite approach. They started with ride-hailing and food delivery. Now they run fully licensed digital banks, holding $1.2B in deposits and $2.2B in loans. In Europe, banks and fintechs are experimenting, but adoption is slow. Services are limited, fragmented, and expensive compared to specialized players. Loyalty points offer incentives, but the ecosystem isn’t fully there yet. It’s a fight for who owns the most customer interactions and the revenue streams that come with them. Credit: Brazil insights – Sanjeev Kumar (WhiteSight), Grab analysis – David Jimenez Maireles,
Chief Sales Officer @ Tapix | 💳 Enabling banks to build smart solutions and features with transaction data | 🏦 50+ banks and 73+ million end users globally 📊
Are Banks Becoming Super Apps—Or Are Super Apps Becoming Banks? The lines between banking, super apps, and embedded finance are disappearing. In Brazil, financial institutions are integrating shopping, travel, telecom or mobility. Their focus is full on monetisation. - Itaú Unibanco offers 12x interest-free shopping installments. - Nubank includes 10GB of international data with its premium card. - C6 Bank expanded its marketplace to 60,000+ products. - All major banks integrated Shell Box for embedded fuel payments. Why? Follow-the-money features drive engagement and revenue. Meanwhile, in Southeast Asia, Grab and GoTo took the opposite approach. They started with ride-hailing and food delivery. Now they run fully licensed digital banks, holding $1.2B in deposits and $2.2B in loans. In Europe, banks and fintechs are experimenting, but adoption is slow. Services are limited, fragmented, and expensive compared to specialized players. Loyalty points offer incentives, but the ecosystem isn’t fully there yet. It’s a fight for who owns the most customer interactions and the revenue streams that come with them. Credit: Brazil insights – Sanjeev Kumar (WhiteSight), Grab analysis – David Jimenez Maireles,