Gymnasium

Excited to help liberate boys from their messes and find a source of pride and growth in their home makeovers along the way. Congrats to the team leading the way Claudine Cheever Amy Powell Hannah Broadhurst Carolyn Carr Kat Armstrong Sarah Lasky and our partners at Gymnasium Making a home your own. #ItsOnPrime #AmazonPrime

Hot off the press with Ad Age this morning - we're thrilled to share how Gymnasium and Amazon Prime teamed up to create something truly transformative for Gen Z audiences! This partnership is the first of its kind—the second season of Boy Room brings a fresh twist, blending humor with stylish room makeovers powered by Amazon. This collaboration is a testament to how innovative partnerships can reshape entertainment, meeting audiences where they already are—on social platforms like TikTok and Instagram. As our co-founder Adam Faze said best, “We want to make the next generation of hit TV shows in these places where audiences already are.” We are enthusiastic about the future of short-form entertainment, as our team at Gymnasium emphasizes, partnerships like these will be recognized as a transformative shift in the short-form content landscape. We eagerly anticipate what lies ahead. Read more about our game-changing partnership: 

Excited to announce the launch of Boy Room Season 2 in partnership with my friends at Gymnasium as #AmazonPrime transforms these boys' messy rooms!

Gymnasium is excited to announce the launch of Season 2 of Boy Room, in partnership with Amazon Prime. In this season, we’re taking our cast of messy boy rooms and giving them a serious transformation. Boy Room Season 2 features 16 brand-new episodes, each showcasing a complete room makeover, all made possible by the support of Amazon Prime. Building on the success of Season 1, which garnered 1.7 million likes and 175K followers on TikTok, we’re thrilled to bring to life our audience's most-requested comment: room renovations. Thanks to Amazon Prime, we’ll be able to upgrade the spaces and elevate the chaotic rooms of our Season 2 cast. This unique partnership marks an exciting milestone, and we can’t wait to see what’s in store as we continue this journey. Check out Boy Room Season 2 on TikTok, Instagram, and YouTube Shorts weekly starting this Thursday. If a Boy Room makeover catches your eye, head over to our Amazon Storefront -https://lnkd.in/eprKweG3 - to shop all the products featured in the transformations! Special thanks to Amy Powell and the teams at Amazon Prime and 160over90 for seeing the potential of Boy Room and your collaboration throughout this partnership. 

First he defined them as “shows” now he’s judging the Telly awards. Big shout out to our Head Coach Adam Faze.

Great writeup in The New York Times this morning about Boy Room! First time for Gymnasium! https://lnkd.in/e2mNvqQj

Incredible writeup from the people at Slate interviewing our good friend Peter and teasing some fun things we have coming down the pipeline in the process. Check it out! https://lnkd.in/ehtJiB_j

Yesterday at this account had 124 followers. The Gymnasium team was able to turn what was a failing show into a great success with just one video. We noticed a sharp drop off in viewership after the intro (something we usually do without but wanted to try because we loved it) the show wasn’t preforming well… it had less than 1000 views across both episodes. After we reworked the 3rd episode we have an average of 400k views across all video. Believe in the quality of your work and make slight tweaks to help it reach the largest audience possible. Full credit to the shows director Damion Bucenec who is not only uncompromising in his vision and dedication to quality but not on LinkedIn. Also Adam Faze, Saheer Mathrani and the rest of the team for sticking with it and working to figure it out. New episode tomorrow! https://lnkd.in/dmicB7cD

There was an excellent write-up in Curbed today about our new show, Boy Room. Our first episode reached 100k views in its first weekend. Congratulations to the whole team! https://lnkd.in/e9aCUgy5