Jonquil Ridge Innovation, Inc.

Happy Thanksgiving! As we pause for American Thanksgiving this week, we’re incredibly grateful for our amazing clients in the medtech industry! Your trust in us to guide your market research and strategy is something we value deeply. It's an honor to work alongside you, helping to navigate the complexities of the market and drive innovation forward. Thank you for your partnership and for inspiring us to continually push the boundaries of what’s possible. #Gratitude #MedTech #MarketResearch #ClientAppreciation #Innovation

Q. How do you approach analyzing text responses from qualitative research to ensure you capture the most valuable insights? Is it always important to document and analyze every nuance and every word of an interview? The short answer is: it all depends! Once we know the key decisions the team needs to make and critical questions to answer to be able to make them, we use those as filters to design the data gathering workstreams including how many people we’ll interview, what topics make the discussion guide, stimuli to share on-screen for feedback, and the analysis and reporting approach. This week we’ll talk about when the broad strokes are most important. Next week, we’ll cover when deep text analysis wins out. If you are conducting what we like to call “Discovery” research -- you’re very early in learning about a new problem to solve or a new-to-you customer group -- we’re looking to identify recurring patterns and key themes for you. We complete the interviews, then we look for the “story” of the five new and most important learnings for you and your situation – 5 Key Insights to Win™. Then, we analyze the transcripts to confirm those patterns and themes hold up in the entire data set and illustrate the story with direct quotes – often referred to as verbatims – to illustrate those most important insights or to show where there’s a diversity of perspectives in the sample and likely your market. What strategies do you find most effective? Have a question? Reach out today > https://lnkd.in/ek9NA4ur. We’d love to help. #MarketResearch #ProductDevelopment #QualitativeResearch #QuantitativeResearch #UserInsights #BusinessStrategy #DataDriven

Q. Who do you serve? Jonquil Ridge serves business leaders at medtech companies of all sizes interested in accelerating growth strategies and new ideas within their organization. Project champions are often directors, vice presidents, or entrepreneurs from Marketing who bring in cross-functional partners in Sales or Product Development as the challenge requires. We believe we can be most helpful by creating long-term collaborations with our clients. Our goal is to build a core, focused group of clients for whom we do ongoing insights advising and multiple projects per year. The better we get to know your culture and business, the more helpful we can be. Ready to accelerate your medtech innovation? Let's craft a winning market strategy to drive growth and impact for you in 2025. Connect now! > https://lnkd.in/ek9NA4ur #MarketResearch #MarketStrategy #OfficeHours #BusinessGrowth #ClientSupport #MedTech

Office Hours Today! Third Tuesdays @ 3. This fall, I’m offering Office Hours—a dedicated time for clients to ask questions about market research and market strategy. Whether you're looking for insights, guidance, or just need a sounding board for your ideas, I’m here to help. Let’s connect, brainstorm, and tackle your toughest challenges together. Tuesday, Nov. 19 from 3-4pm CST on Zoom > https://lnkd.in/gaUqqdUq No appointment needed! Hop into the Waiting Room and JoAnna will let people in one by one as soon as she can. We’re excited to support your journey to success! #MarketResearch #MarketStrategy #OfficeHours #BusinessGrowth #ClientSupport

Welcome to the team: Kate Christensen! We are happy to welcome Kate as our new Administrative Assistant at Jonquil Ridge Innovation, Inc.! Helping Jonquil Ridge run like a well-oiled machine is Kate's number one goal. Kate is a proactive planner and checks things off the team’s to-do list with delight, freeing them up to focus on business strategy and our clients. Kate's superpower is staying five steps ahead of the team clearing the path for them to make their greatest contribution. Joining JRI as the Administrative Assistant also taps into Kate's excellent project and vendor management skills which facilitates easy decision making. She has worked in support roles for many years and is delighted to be part of the JRI team. In her free time, she enjoys experiencing the beauty of Minnesota with her family and friends. 

Q. What’s a segmentation strategy? And how would it make a difference if we had one? We need to sell to everyone! A segmentation strategy divides your market into distinct groups based on shared characteristics like needs, behaviors, or demographics. This approach allows you to tailor your messaging, product offerings, and marketing efforts to each segment, increasing relevance and conversion rates. Without it, you risk a generic approach that may dilute your impact. A well-defined segmentation strategy ensures you reach the right customers with the right message. Yes, your leadership and sales teams may push your organization to sell to everyone you possibly can, but that doesn’t necessarily mean you should market to everyone. Have a question? Reach out today > https://lnkd.in/ek9NA4ur. We’d love to help. #MarketingStrategy #Segmentation #CustomerTargeting #BusinessGrowth #MarketResearch

Reminder—our Office Hours are coming 11/19 from 3-4pm CST for anyone looking to discuss market research or market strategy! Whether you have specific questions or need guidance on your next project, we’re here to help. Take advantage of this opportunity to get tailored advice and insights. Drop in for a quick conversation with us to ensure your strategies are on point and your research is driving results. Looking forward to our conversations! https://lnkd.in/gaUqqdUq #OfficeHours #MarketResearch #MarketStrategy #ClientSupport #Consulting #ThirdTuesdays

Q. Are you more focused on upstream projects or downstream projects? Our services cover the full span of upstream, midstream, and downstream projects. We use our unique talents to ask great questions and use structured frameworks to help leaders and teams make progress faster. We have happy clients who have used those skills to ask very early-stage questions and shape market and product strategies (also known as Upstream) as well as applying these to segmentation, positioning, messaging and launch tactic development (Downstream). We’re open to any project type along the spectrum and especially love having a variety of challenges, so feel free to ask about our capabilities > https://lnkd.in/eq2wmP8m #MarketResearch #ProductDevelopment #QualitativeResearch #QuantitativeResearch #UserInsights #BusinessStrategy #DataDriven

Why is the Catalyze phase so important? The best ideas in the world will fail if they aren’t well-executed. Our action plans help you define the next steps to move your idea forward into execution with customer-insight informed strategies > https://lnkd.in/g8Yk-KC3 We can give specific advice for continuing to test and refine your concepts. Or, if you don’t have trusted vendors in the new areas or capacity on your team to create a creative brief, a market specification, or an investment case, we can lead those portions of the project as well, utilizing strategic partners, many of whom we have collaborated with for years. #MarketResearch #ProductDevelopment #QualitativeResearch #QuantitativeResearch #UserInsights #BusinessStrategy #DataDriven

Q. What's the difference between primary and secondary research methods? Do I need both? A. In medical technology, primary research involves gathering original data through methods like surveys, interviews, and clinical trials, offering direct insights into user needs and market trends. Secondary research, on the other hand, involves analyzing existing data, such as published studies and market reports, to gain context and background. Using both methods is often crucial: primary research provides specific, tailored insights, while secondary research offers a broader perspective, ensuring a well-rounded understanding of the market landscape. Do you have a question? Contact us today > https://lnkd.in/ek9NA4ur - We’d love to help. #MarketResearch #ProductDevelopment #QualitativeResearch #QuantitativeResearch #UserInsights #BusinessStrategy #DataDriven JoAnna Trapp Simpson