Journal of Business Research

The JBR Co-EICs, Dipayan Biswas and Mirella Kleijnen, and Senior Editors Amit Bhatnagar, Mariano (Pitòsh) Heyden, Lucia Naldi, Nikolaos (Nick) Panagopoulos, Ted Paterson, and Stacey Gossett Robinson selected the 2023 Editor’s Choice Articles. Complimentary access for six months is provided by Elsevier for all articles on the list. Over the next few weeks, each selected article will be featured on social media with links directly to the article The full list of articles is available at https://bit.ly/3LwRUfG. #JBR #JournalofBusinessResearch #Elesevier

I was delighted to invite Professor Mirella Kleijnen, my former colleague at Marketing with Purpose @ VU Amsterdam and co-editor-in-chief of Journal of Business Research, to the University of Bristol Business School for a Paper Development Workshop as part of our Marketing & Consumption department seminar series. Prof. Kleijnen shared her expertise with our staff and PGR students on navigating the review process and crafting impactful research contributions. Her interactive workshop and one-on-one discussions offered invaluable insights and support to our academic community. Our research lead, Eleonora Pantano, and I extend our sincere thanks to Prof. Kleijnen for her time, efforts, and commitment to fostering academic growth and collaboration.

🌟 Pioneering Insights in Digital Ethics and Business Strategy 🌟 Delighted to announce the publication of our latest article, titled "Ethical Implications of Employee and Customer Digital Footprint: SMEs Perspective," in the Journal of Business Research. This collaborative work, alongside my esteemed co-authors Ozlem Ayaz, Ainurul Rosli, Dr. Prerna Tambay represents an outcome of a dedicated 16-month research project and it offers a critical contribution to the ongoing discourse on how SMEs navigate the ethical #complexities of #leveraging #DigitalFootprints (DF) in a #datadriven world. 🔍 Key Highlights: We explored further how #SMEs can #ethically manage the #DigitalFootprints (DF) of employees and customers while creating both #business and #socialvalue. By drawing on #Kantian ethics, the study sheds light on #balancing #organizationalgrowth with the autonomy and #rights of #individuals. 💡 We introduce a novel conceptualization of DF: 1️⃣ As an #independent #actor shaping consumer behavior. 2️⃣ As a #collaborative activity influencing and involving multiple #stakeholders. We further outline a groundbreaking ethical framework for SMEs, centered on four key pillars: 🔐 #DataTransparency 🛡️ #DataProtection 🔏 #DataPrivacy 🔄 #DataTransformation 📖 Read the full article here: https://lnkd.in/ehYAsWej Special thanks to our project partner, Tech Mahindra as well as our PDRA, @Dr. Waheed Mughal and RA, Ahrabie Kirubasuthan, for their invaluable assistance on this project. Brunel University of London, Brunel Business School, Centre for AI Social and Digital Innovations Brunel University London, Brunel Hive - Brunel Business School, Brunel Public Policy #Ethics #DigitalTransformation #SMEs #DigitalFootprint #BusinessResearch #KantianEthics #DataPrivacy #Leadership

#R_RV_Academic REPUTATION AND FINANCIAL PERFORMANCE (IV) 𝗟𝗮 𝗿𝗲𝗹𝗮𝗰𝗶𝗼́𝗻 𝗲𝗻𝘁𝗿𝗲 𝗿𝗲𝗽𝘂𝘁𝗮𝗰𝗶𝗼́𝗻 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝘃𝗮 𝘆 𝘃𝗮𝗹𝗼𝗿 𝗽𝗮𝗿𝗮 𝗹𝗼𝘀 𝗮𝗰𝗰𝗶𝗼𝗻𝗶𝘀𝘁𝗮𝘀: 𝘂𝗻 𝗮𝗻𝗮́𝗹𝗶𝘀𝗶𝘀 𝗱𝗲𝘀𝗱𝗲 𝗹𝗼𝘀 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 𝗱𝗲 𝗿𝗲𝗽𝘂𝘁𝗮𝗰𝗶𝗼́𝗻.⁣ ⁣ En 2014, Sven Tischer y Lutz Hildebrandt, de la Universidad Humboldt-Universität zu Berlin, en Berlín, publicaron en el Journal of Business Research un estudio pionero que explora cómo los rankings de reputación corporativa afectan el valor para los accionistas. A través de un análisis de eventos centrado en las clasificaciones publicadas por el Manager Magazin de Alemania, los autores identificaron cómo los cambios en la percepción de #reputación influyen en los precios de las acciones en el corto plazo. Las principales conclusiones del estudio son las siguientes: 💡𝗜𝗺𝗽𝗮𝗰𝘁𝗼 𝗱𝗶𝗿𝗲𝗰𝘁𝗼 𝗱𝗲 𝗹𝗼𝘀 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 𝗲𝗻 𝗹𝗼𝘀 𝗽𝗿𝗲𝗰𝗶𝗼𝘀 𝗱𝗲 𝗹𝗮𝘀 𝗮𝗰𝗰𝗶𝗼𝗻𝗲𝘀:⁣ El estudio encontró que los anuncios de mejoras significativas en la reputación generan aumentos en los precios de las acciones, mientras que las degradaciones provocan descensos. Estos efectos, denominados "impactos de anuncio", indican que los #rankings ofrecen información nueva y relevante que los inversores integran rápidamente en sus decisiones. 💡𝗟𝗮 𝗿𝗲𝗽𝘂𝘁𝗮𝗰𝗶𝗼́𝗻 𝗰𝗼𝗺𝗼 𝘂𝗻 𝗮𝗰𝘁𝗶𝘃𝗼 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗲𝗿𝗼 𝗲𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗰𝗼:⁣ La buena reputación corporativa contribuye al valor para los accionistas de varias maneras: mejora los flujos de caja al fomentar la lealtad del cliente, reduce los costos de transacción con proveedores y empleados, y disminuye los costos de capital al percibirse como una señal de menor riesgo financiero. 💡𝗥𝗲𝘀𝘂𝗹𝘁𝗮𝗱𝗼𝘀 𝗹𝗶𝗺𝗶𝘁𝗮𝗱𝗼𝘀 𝗮𝗹 𝗰𝗼𝗿𝘁𝗼 𝗽𝗹𝗮𝘇𝗼:⁣ Si bien los cambios en la reputación influyen significativamente en los precios de las acciones dentro de una ventana temporal de tres días tras la publicación, los autores no encontraron evidencia de que las mejoras sostenidas en reputación garanticen rendimientos superiores a largo plazo. ⁣ 💡𝗟𝗮 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗶𝗮 𝗱𝗲 𝗹𝗮 𝗽𝗲𝗿𝗰𝗲𝗽𝗰𝗶𝗼́𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝘃𝗮:⁣ Más allá de los valores absolutos en los rankings, los cambios relativos frente a los competidores resultaron ser el factor más determinante para influir en las reacciones del mercado. Como reflexión final podríamos decir que el estudio demuestra que la reputación corporativa es un factor crítico en la valoración financiera, especialmente en el corto plazo. Sin embargo, mantener una sólida posición reputacional requiere no solo figurar en buenos rankings, sino también trabajar continuamente en los aspectos internos y externos que refuerzan la percepción de la #marca. Este análisis refuerza la idea de que las empresas deben considerar la reputación como una #inversión estratégica clave, no solo como un elemento #intangible. https://lnkd.in/d7nNbMM4

Quando accademici e professionisti si incontrano per davvero 🔥🚀 ICYMI check out the article Matteo Cristofaro, Luca Barboni and I wrote about #GrowthHacking in Journal of Business Research Link to the article: https://lnkd.in/eQwjFdcH

Pleased to share my latest publication, "Socio-Politically Silent Brands: A Double-Edged Sword," with Fayez Ahmad and Francisco Guzmán, in the Journal of Business Research. This study explores the intriguing impacts of brand silence on polarized sociopolitical issues, revealing that staying silent doesn’t always harm consumer attitude or brand equity. Instead, brand silence can also be perceived positively depending on how consumers attribute the brand’s motives—particularly among liberal consumers. Interestingly, even within this group, responses vary based on their self-focused motivations, shaping their interpretation of the brand's silence. Our findings provide fresh insights for brands navigating the complexities of taking a stance or staying silent toward sociopolitical issues. #BrandSilence #ConsumerResearch #Marketing #JournalofBusinessResearch https://lnkd.in/d5WF6ibE

I am happy to share that my co-authored paper, “Five Key CSR Considerations for Long-Term Sustainable Growth,” has been published Journal of Business Research. Special thanks to my co-authors, Abdullah Abdulaziz Alhumud, Leonidas C. Leonidou and Weam Alarfaj for the great collaboration! At FRP Advisory Cyprus we are committed to providing solutions rooted in the latest research developments, helping organisations implement impactful, sustainability practices. This paper stesses the importance of #transparency in CSR efforts, showing how it can strengthen customer #trust and #engagement.

🌍 Excited to share that our Kate White has co-authored an article on the evolution of #SustainabilityMarketing, featured in the Journal of Business Research's 50th Anniversary Issue! The article explores how sustainability marketing has grown from focusing on resource conservation to addressing broader challenges like the circular economy, innovation, and ethical considerations. It also highlights future opportunities for system-driven, business-driven, and consumer-driven changes to support a sustainable future. Congratulations to Kate and her co-authors Aylin Cakanlar, Shakti Sethi, and Remi Trudel, and thanks to Editor Dipayan Biswas for bringing this important work to light. 📖 A great read for anyone interested in the intersection of marketing and sustainability. #Sustainability #Marketing #ClimateSolutions #CircularEconomy https://lnkd.in/gDDmUV25