GROOVHOUSE

2025 is here, and let’s be real—experiential marketing is taking over. Why? Because people are done with surface-level. They want real moments. Memorable ones. The kind that makes them feel something. So, what’s next? Here are the trends shaping how brands will connect this year: 1. Immersive Tech = Next-Level Experiences Augmented reality (AR). Virtual reality (VR). These aren’t just buzzwords anymore—they’re tools for storytelling that people can literally step into. Imagine your audience not just watching your brand but living it. 2. Sustainability is the New Standard Let’s be honest, no one wants wasteful, over-the-top swag. Eco-conscious consumers are all about brands that prioritize the planet, and activations are following suit—think low-waste, high-impact experiences. 3. It’s Personal (Seriously) People don’t want one-size-fits-all. They want experiences that feel designed just for them. The brands winning next year will be the ones that truly know their audience and create inclusive, tailored moments that matter. 4. Hybrid Events: The Best of Both Worlds In-person magic + digital accessibility = a no-brainer. Hybrid events let you connect with your core audience and extend your reach in ways that feel seamless. 5. Purpose Over Perfection Audiences are aligning with brands that stand for something. Activations with real meaning—whether it’s social impact or sustainability—resonate on a deeper level and build trust. Here at GROOVHOUSE we’re not just following trends—we’re living them. Our passion is creating moments that matter, ones your audience will talk about long after the event ends. What’s your take? Which of these trends speaks to you most? #ExperientialMarketing #BrandConnection #2025Trends #Popsups #Experiential #Storytelling

Let’s be real Corporate events have a reputation—and not always the good kind. (you know the ones: stiff, predictable, and completely forgettable by Monday morning.) But here’s the thing: it doesn’t have to be that way. At Groov, we’re all about flipping the script on what corporate events can be. Imagine: • 🎉 Team celebrations that actually feel fun (and not just because there’s an open bar). • 🍸 Client appreciation events that leave people feeling wowed, not bored. • 🎄 Holiday parties that get everyone—from the interns to the execs—talking. How do we do it you ask? We start with you! Your team, your vibe, your goals. Then we work our magic to design an experience that fits just right. And the best part? We handle the heavy lifting, so all you have to do is show up and enjoy. The result? Events that people actually remember (and rave about). We know planning corporate events can feel overwhelming—but that’s why we’re here. Let’s make your next one as fun to host as it is to attend. 📩 Ready to bring your ideas to life? DM us or drop a comment to chat! #CorporateEvents #ExperientialMarketing #GroovExperiences #EventPlanning #GroovHouse #Workplaceculture #Companyparties #Teamevents

🎉 Happy New Year from GROOV! 🎉 As we step into 2025, we’re filled with gratitude for the opportunities, creativity, and connections that made 2024 unforgettable. To all our clients, partners, and supporters—thank you for trusting us to bring your visions to life. This year, we’re doubling down on creating impactful, one-of-a-kind experiences that leave lasting impressions. Stay tuned for more innovative projects, bold ideas, and immersive moments. Here’s to a year of collaboration, growth, and pushing creative boundaries! Cheers to 2025! 🥂 #HappyNewYear #ExperientialMarketing #CreativeExperiences #Events #Eventcurators

What if an album wasn’t just heard—but felt? SZA’s Lana isn’t just music. It’s a portal. Now imagine stepping into that world. If we were to create an immersive listening party for Lana, it wouldn’t be a traditional event. It’d be a journey—a collaboration with SZA to turn her vision into something you can touch, see, and live. Here’s how we’d reimagine what a listening party could be: Not a room. A world. • Holographic fireflies drifting like thoughts between lyrics. • A cosmic sky shifting with every song, as if the music itself rewrites the stars. • Sculptures of insects, delicate yet massive, symbolizing transformation and life’s tiniest miracles. The Experience 🎶 The music would lead you through moments. • A multi-sensory listening dome, where sound waves become visuals and textures. • Spaces to sit with the album—quiet, reflective, and raw. Write. Sketch. Feel. • Fans co-creating a glowing wall of lyrics, turning SZA’s words into collective art. The Vision 👀 Here’s the twist: This isn’t just about us. It’s about SZA. She’d shape every corner. Maybe she’d want her lyrics etched on glass wings or scents of earth and starlight filling the air. This is her story. We’re just helping tell it. Why It Matters? Music connects us. But immersive experiences transform that connection into something unforgettable. Fans walk away with memories. Artists build deeper bonds. And the buzz? It amplifies everything—streams, shares, and conversations that live far beyond the night. What would you add to an experience like this? #immersivelisteningparty #albumparty #events #sza #experiential #connection

The Power of a Door Greeter 🚪✨ First impressions are EVERYTHING—and at events, it all starts at the door. A great door greeter doesn’t just say “hello.” They set the tone, build the hype, and create moments that stick. The best ones: 🎤 Match the vibe with energy and authenticity 📸 Create photo-worthy moments 💬 Make every guest feel seen and welcomed At Groov, we’ve seen how the right greeter transforms the entire event. It’s not just about opening doors—it’s about opening possibilities. Shoutout to the greeters who turn “welcome” into unforgettable experiences. You’re the real MVPs. Have you ever had a greeter change the game at your event? Let’s swap stories! #EventPlanning #GuestExperience #GroovMoments #EventTips #Experientialevents

🌟 Happy Thanksgiving! 🍂 This holiday season, let’s turn your space into something magical. Whether it’s: ✨ Hotels ✨ Restaurants ✨ Residential buildings ✨ Events Our team at Groov is here to bring your ideas to life with creative, thoughtful designs that make every moment unforgettable. Ready to make it happen? Let’s chat! 📧 create@groov.fun 🌐 www.groov.fun #ThanksgivingDecor #HolidaySeason #EventDesign #FestiveVibes #LuxuryDecor #GroovExperiences #Christmasdecor #Holidayspirit

We Did It Together 💫 The Collective Market wasn’t just an event—it was a vibe, a movement, a reminder of what happens when creativity meets connection. To every single one of you who showed up, thank you for making this dream real. Your energy lit up the room. To our passionate vendors, you were the soul of this night. To @artroomdtla, you gave us the perfect stage for magic. And to @TheFashionTechCollective, your partnership made it all possible. This is just the start. Here’s to building, dreaming, and creating together. 💡✨ #TheCollectiveMarket #CommunityFirst #SustainabilityMatters #LAFW #GratefulVibes

Creating a culture that celebrates creativity, connection, and responsible fashion. The Collective Market unites LA’s vintage curators and sustainable brands, showcasing the talent and vision within our community. Fashion weeks should do more than spotlight trends. They should celebrate local creativity and drive meaningful change—fostering conscious choices, sustainable innovation, and community connection. Discover unique finds, support local curators, and join us for a fun experience. See you there! #fashionweek #immersive #LA #sustainablefashion #cultural #GROOV

A Behind-the-Scenes Look 👀 Recently, Groov had the privilege of partnering with a renowned athletic apparel brand and a local organization to curate a unique wellness experience for a special group of young individuals. We transformed a retail space into a serene oasis, complete with yoga mats, soothing music, and expert-led workouts 🏋🏾♀️ We're grateful to our partners, Tempted Kitchen for providing refreshing popsicles after the event. Our goal was to provide a safe, fun, and empowering environment. While we can’t share specific details due to privacy considerations, the impact was immeasurable 💖 #communityengagement #events #wellness #experientialmarketing we #wellnessevents

🎷 Feel the Sound with Kaytranada In the world of experiences, emotion is everything. KAYTRAMINÉ the master of immersive beats and rhythms that move beyond sound—he curates feelings. When he’s behind the vibe, it’s more than music—it’s an experience that taps into something deep, something unforgettable. His mastery of mood is rooted in emotional triggers, blending sound frequencies that awaken joy, nostalgia, and pure energy. In the experience economy, this is key: it’s not about what people hear, but what they feel and remember. Whether it’s curating intimate moments or energizing crowds, Kaytranada leaves a lasting emotional signature that stays long after the music stops. This is how we craft vibes that live in your audience’s heart.✨ #ExperienceEconomy #EmotionalConnection #KAYTRANADA #liveexperiences #Immersive