Juvee

Juvee

Food & Beverages

Los Angeles, CA 905 followers

The Rejuvenating Energy Drink

About us

Matt “Nadeshot” Haag and energy drinks go way back. In fact, he’s had one every day since he was a teenager. It’s how he powered through everything from gaming tournaments to 4 AM drive thru shifts. But can after can led him to one conclusion: energy drinks weren’t cutting it. The flavors were meh at best. The energy wasn’t worth the crash later on. The ingredients were questionable. The message was all about aggro “hustling and grinding” instead of having a good time. Matt saw an opportunity to make a beverage with a better taste and better message that’s better for your body. Something built for the community, by the community, instead of by some giant corporation. So he followed the 100 Thieves mantra (Take What’s Not Given) and teamed up with longtime friend, collaborator, and beverage veteran Sam Keene. Matt, Sam, and a small but mighty crew at 100 Thieves got to it, carefully selecting hardworking ingredients and crafting new flavors and well-balanced formulas. Soon enough, the rejuvenation drink, Juvee, was born.

Industry
Food & Beverages
Company size
2-10 employees
Headquarters
Los Angeles, CA
Type
Privately Held

Locations

Employees at Juvee

Updates

  • View organization page for Juvee, graphic

    905 followers

    We are thrilled to share that Juvee has been acquired by Sprecher Brewery, the fastest growing craft soda company in the country!

    View organization page for Sprecher Brewing Company, graphic

    3,940 followers

    We are excited to officially announce that Juvee is joining the Sprecher family! We’ve been a big fan of Juvee’s continuous success since they launched in 2022 and we’re thrilled to bring them in as our energy drink in 2024. Sprecher CEO Sharad Chadha, "The energy drink category is hugely popular, and when we connected with Juvee’s co-founders, it quickly became apparent that this was the perfect brand for us to enter into this competitive space.” Read more about the acquisition: https://lnkd.in/gZpJ57NC

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