JWP (JW Player)

Are you ready for a new era of video? Today, we proudly announce our merger with Connatix, forming the industry's most comprehensive and independent video technology and monetization platform. Together, we’ll empower broadcasters, publishers, and advertisers to deliver premium streaming experiences and maximize revenue across CTV and OLV. Read more here: https://hubs.li/Q02SMsQk0

From blockbuster films to binge-worthy TV, the Arts & Entertainment category stole the show this year, ranking as the top-performing Deep Contextual category! 🎬 In JWP (JW Player) Connatix's 2024 Year in Context, we unpack streaming and contextual data to uncover key trends and provide actionable insights to help advertisers, publishers, and broadcasters elevate their strategies in 2025. Curious about which categories made waves this year? Don’t miss out—explore the 2024 Year in Context now 🚀 https://hubs.li/Q030N55T0

As we approach 2025, Jennifer Q. Chen, CRO at JWP (JW Player) Connatix, discusses how publishers must diversify their revenue streams to balance user experience with profitability in an ever-evolving landscape.💡 Check out her full prediction in The Current to see how you can level up your strategy for the new year!📱https://hubs.li/Q030DkN10 #FutureOfPublishing #2025Trends #MediaInnovation #MediaStrategy

https://hubs.li/Q030zQqR0A new era of sports viewership has arrived! 🌟 With Beyoncé set to perform at halftime of this year’s NFL Christmas games, streamed exclusively on Netflix, the game is changing–literally. The rise of diverse audiences, including more women embracing sports fandom, signals a shift in how we watch and engage with the action. In JWP Connatix’s 2024: Year in Context, we dive into how viewership is evolving and how broadcasters, publishers, and advertisers can capitalize on these shifts to maximize success in 2025. Read more here: https://hubs.li/Q030zTjc0 #SportsStreaming #StreamingRevolution #ViewershipTrends #2024Insights #JWPConnatix

As digital sports viewership rises, Brian Rifkin, Co-Founder & SVP of Strategic Partnerships at JWP (JW Player) Connatix, shares his thoughts in Sports Video Group on how sports companies can utilize DTC platforms, hybrid subscription models, and advanced tech to create seamless experiences and keep their loyal fan bases engaged. ⚡️ Read the full Sports Video Group article for insights on staying ahead in the evolving sports streaming landscape: https://hubs.li/Q030wH-40 #SportsStreaming #FanEngagement #DTC #AdTech #JWPConnatix

As streaming services increasingly adopt ad-supported models, the industry faces the challenge of balancing subscription value with ad experiences. In the latest Digital Content Next article, Mike Caprio, SVP & GM of Global Advertising at JWP Connatix, explores exciting opportunities for advertisers, and how brands can leverage shoppable video experiences to drive campaign success in this evolving landscape. 🚀📈 Read more here: https://hubs.li/Q030lB5W0 #Streaming #Advertising #AdTech #2025Predictions #CampaignSuccess

Jennifer Burns and Chris Catalano had a blast spreading holiday cheer at ThinkLA's Toys For Tots: Winter Wonderland! ❄️ Proud to sponsor the final touch with hot cocoa bites and celebrate the season with fellow media and advertising industry leaders. 🎁

As 2024 comes to a close, JWP (JW Player) Connatix SVP GM Mike Caprio is looking ahead to what’s next for the media and ad tech industry in 2025. In a recent ExchangeWire article, Mike shared his predictions on the key innovations set to shape the next year — and why 2025 promises to be a transformative one. 📺🔮 https://hubs.li/Q0303-8N0

January Line Up! AdTechGod(™) Pod : A Podcast For The People About The People. I cant believe its 2025! New Year? New Voice on the podcast starting January.  Please enjoy some of the December episodes with John Rogers, Shachar Orren and Inderpreet Sandhu. Also a special thank you to my guests Arielle Garcia, Mike Evans and Bernard Urban for joining me on The Refresh episode where we discussed the OMG/IPG merger. 🔊 Listen here: https://lnkd.in/grhDbjWW January podcasts are recorded and ready! 👉 January 7 with Sam Bloom from PMG 👉 January 14th with Anna Bager from the OAAA 👉 January 21 with Jennifer Q. Chen  from Connatix 👉 January 28 with Mark McEachran from Yieldmo Thank you to all my sponsors InMobi, Azerion US and Pontiac Intelligence!

CTV advertising is evolving – so should your revenue strategy. Join Mike Caprio, SVP of Global Advertising at JWP Connatix, in Amagi Corporation’s latest webinar! Tomorrow, December 19th at 2pm ET, industry experts will discuss the best practices to maximize your streaming revenue in the face of programmatic advertising challenges and opportunities. What you'll learn: - The importance of Ads.txt and programmatic transparency standards - How to expand your yield by optimizing supply & demand across channels - How to leverage audience & contextual signals for increased inventory value - Ways to create new ad inventory and diversify your offerings The time to transform your monetization strategy is now. 🔗 Register: https://hubs.li/Q0301nhq0 #JWPConnatix #StreamingRevenue #ProgrammaticAdvertising #CTV #AdTech #2024Success