Kard

U.S. shoppers are looking to spend more on holiday gifts than ever before — particularly Gen Z*. According to a Harris Poll, Gen Z “is leading holiday spending with projected purchases of $1,638, more than double the Boomer average of $681." And many of them are making those purchases in-store: "This holiday season, 40% are specifically choosing malls as their gift-hunting destination, with 65% reporting that mall shopping actually reduces their holiday-related stress and saves time." With a transaction-linked rewards platform like Kard — whose issuer partners specifically cater to Millennials and Gen Zers — you can: ☑️ Pique ready-to-spend shoppers' interest without spending a dime (join our network, but only pay for performance) ☑️ Encourage them to make a purchase with cash back rewards ☑️ Keep them coming back with other exclusive offers tailored to their interests Learn about other ways card-linked offers can unlock holiday success here: https://lnkd.in/gTyvfSnY * https://lnkd.in/gw6WtBjt

If you don’t develop loyalty and drive incrementality at the same time, you end up in a catch-22. ✅ Concentrate exclusively on incrementality, and you may drive thousands of new purchases. ✖️ *But* if the quality of your product is low, the buying experience is poor, or they don’t see a reason to transact again, you may never generate more revenue than you already have. You’re incrementally adding users, but it doesn’t matter. Ultimately, you’re losing market share. ✅ Concentrate exclusively on loyalty, and you’ll dramatically improve overall customer lifetime value. ✖️*But* without reeling in new business, you’re counting on your existing customers to evangelize your brand, limiting how much you can grow. The only way to not end up with a leaky bucket? Optimize for both. Learn why and how: https://lnkd.in/gSzk-snK

The more people are coming back to spend at your business the more you can be assured that you: 💯 Structured an offer that’s worth it to your audience 💯 Are pushing the right product 💯 Have compelling messaging The question is, are you tracking your customers’ habits with a FULL picture of their transaction history? With Kard, you can. And you can develop more offers customized to that behavior. Curious about the platform and what it can do for you next year? We're eager to tell you about it! Reach out to us with any questions you have: https://lnkd.in/gt2mfZPt

To make your ads resonate with your ICP, you need to know their likes and dislikes. With first-party transaction data from a provider like Kard, you can know: - What other subscriptions your customers have - Where they shop - When they shop - How much they spend Sound too good to be true? Check out our case studies. Merchants have used Kard to: 🔹 Reach 47M+ Millennials and Gen Z cardholders 🔹 Boost revenue by 81% 🔹 Gain 13%+market share in just 60 days 🔹 Spur 40% more repeat purchases 🔹 Drive 51%+ in-store sales Get the full scoop: https://lnkd.in/gY-Hgc-s

‼️ Calling all QSR merchants ‼️ We all know purchase behavior revolves around time of day. How are you optimizing for that? CLO platforms like Kard can reveal which times yield the highest order values and help you design specific offers around: 🍳 / 🍟 Breakfast, lunch, dinner, and late night 👩💼 / 🥳 Business vs. pleasure 🕛 24/7 access Want to learn more? Schedule some time with one of our resident experts: https://lnkd.in/gt2mfZPt

A few weeks back, we announced that Lars Bowlin was joining Kard as Director of Data Platform. Now you can hear directly from him yourself! In his spotlight, he touches on: 🚀 His impressive background at Lonza and Kollective 🔹 Why he came to Kard 💡 What he's most excited about in this new role ⚽ + 🍲 His two favorite pastimes Get the download: https://lnkd.in/gA7G9UE3

Issuers — looking for a way to drive loyalty among younger customers in the new year? Use BM Technologies, Inc. (BMTX) f/k/a BankMobile as inspiration. A few months ago, BMTX launched its first rewards engine with Kard as its CLO partner. With Kard’s transaction matching engine, BMTX could automatically: - Reward students for their debit purchases at national, online, and local retailers that they know and love - Help students lay a solid foundation for their financial futures - Expose BMTX customers to new brands that will maximize their savings - Foster BMTX loyalty for years to come Read more about BMTX's goals and how they're leveraging Kard in our full press release: https://lnkd.in/gfmCrff7

Ellie (Hampton) Collins and Mark Benoit had a blast at QSR Brand Insider Summit! So many fantastic speakers talking about building brand equity, driving loyalty, and quality consumer experience across all mediums — all things we’re passionate about at Kard. Some highlights: 🔹 One agency mentioned that differentiation, loyalty, and consistent branding can increase brand preference by 70%. Kard happens to be a solution for all three. 🔹 Franchise operators look down on limited time offers because they cut into their margin — but offers create frequent customers. Consider offering recurring CLO to bring new customers in and keep them coming back. 🔹 Transaction volume has been down, so marketers might want to focus on increasing AOV. A reward-centric ad network like Kard can do both, increasing loyalty with repeat visits. 🔹 Big brands want to acquire more Gen Z customers, but struggle — GenZ knows when they’re being advertised to. To incentivize trial or repeat visits, look for unique ways to offer value, such as card-linked offers. They don’t look like ads, they build brand recognition (for free!), and are easy to redeem. Folks who went to QSR Brand Insider Summit, what did we miss?

A major convenience and health retailer approached Kard to see if they could use card-linked offers to increase customer spend — in each of their audience segments. In their first campaign, they saw: ☑️ A 31.31% lift in spend for previously inactive customers ☑️ A 45.59% lift in spend for previously lapsed customers ☑️ A 49.79% lift in spend for active customers ...and a whopping 88.88% lift in spend for entirely NEW customers. And that was just a trial! 👀 Thinking of using CLO next year? Consider this a sign. Get started with Kard ahead of the new year - reach out to us today: https://lnkd.in/gt2mfZPt

Click-to-activate has been the standard for cardholder rewards for decades. But just because it’s been around a long time doesn’t mean it should be every marketer’s go-to. Here are just a few of click-to-activate’s shortcomings: 🙅 Friction. The need to manually activate an offer can disrupt a consumer’s shopping flow. They head to an e-commerce website, add items to their cart, and then realize they could be using an offer. At that point, they have to open their banking app and search for a specific offer. Knowing this is a cumbersome process, some consumers may avoid click-to-activate offers altogether. 📉 Missed opportunities. Customers often forget to activate offers or are unaware of the requirement altogether, leading to missed discounts and lost sales for merchants. 🔄 Limited reach. Click-to-activate narrows your audience to the folks willing to take an extra step, limiting the overall impact of campaigns and reducing conversions. The solution? Seamless rewards. Read all about them (and how Kard is facilitating them for issuers and merchants): https://lnkd.in/g88siw43