Katalys

We're thrilled to share that Katalys has made the Inc. 5000 list for the second year in a row! This achievement reflects our commitment to innovation and the incredible efforts of our team. 🚀 Curious to learn more about our journey and what drives our success? Head over to our latest blog post for the full story. 🌟 - https://lnkd.in/gT6zqhMt #Katalys #Inc5000 #Innovation #CommerceMedia #TechStartup #Growth

Google’s #ProjectMariner is here, introducing AI-powered agents that navigate the web for users. This could reshape how audiences interact with websites - and raise big questions for publishers and brands. Read more in this week's edition of Katalys Connect! PLUS: 💸 #Monetization: From Perplexity’s AI payouts to Snapchat’s streamlined creator earnings, publishers and creators are finding new ways to bring in revenue. 📈 #Growth: Shopify’s ad expansion and TikTok’s uncertain future are reshaping strategies, while AI video ads struggle to win over consumers. 🛒 #TheFutureofCommerce: Higher PayPal fees, TikTok Shop’s rapid rise, and winning holiday strategies are driving the next wave of e-commerce innovation.

Meta’s new privacy-focused ad policies and Google’s latest Shopping upgrades are reshaping how brands connect with consumers. This week, we look into how these changes will affect advertising in the new year. Plus - learn how Katalys supports advertisers and agencies with custom, full-funnel media plans through Katalys Marketplace. Read more in today's edition of Katalys Connect! 🚀

#CyberMonday smashed records to become the biggest U.S. online shopping day ever, pushing past estimates to bring in $13.3 billion. But #BlackFriday also had its time to shine, increasing 10.2%YoY to $10.8 billion in online purchases. One social platform drove $100 million on Black Friday alone. Can you guess who? Read this week's edition of #KatalysConnect to find out and uncover more BCFM analysis!

#AI is transforming how we shop, from personalized recommendations to one-click checkouts. With emerging AI tools that aim to streamline shopping while empowering merchants, a new standard is being set for efficiency and convenience. Catch up on the latest in this week's edition of Katalys Connect! 💡 #KatalysInsights: Learn how advertisers can access exclusive holiday placements with top publishers on Katalys Marketplace. 💸 #Monetization: Discover how publishers are leveraging AI tools, performance marketing strategies, and content licensing deals to unlock new revenue streams and drive ad growth. 📈 #Growth: Explore how Perplexity, TikTok, and Meta are creating innovative ad opportunities, from AI-driven creative tools to unique audience targeting and fresh ad channels. 🚀 #TheFutureofCommerce: Uncover how TikTok, Amazon, and Perplexity are transforming e-commerce with shoppable content, budget-friendly platforms, and AI-powered shopping tools.

Mobile is projected to drive 53% of holiday sales - is your holiday strategy ready? As mobile shopping soars, brands are optimizing every step – from faster checkouts to scroll-stopping social ads – to capture distracted holiday shoppers. This season, it's all about a seamless, mobile-first experience that converts. Catch this and more in today's edition of Katalys Connect! #Monetization: Explore how AI-driven news apps, subscription models, and careful use of Google Discover are impacting publisher revenue strategies for sustainable growth. #Growth: Discover how mobile-first optimization, privacy-compliant targeting, and TikTok’s innovative ad tools are helping brands capture attention and boost conversions. #FutureofCommerce: Explore how AI-enhanced product visuals, predictions of e-commerce trends, and advancements for faster delivery methods are defining the next wave of innovation in the digital commerce space.

With the holiday season right around the corner, players across the industry are making strategic shifts post-election to capture consumer attention and maximize impact. Wrap up your week with the new edition of Katalys Connect and catch up on the latest! 🖥 #Monetization: Discover how publishers are responding to the FTC’s new “Click to Cancel” rule, new findings on AI’s use of premium publishers’ data, and DPG Media’s example of breaking from Google’s ad ecosystem. 🛩 #Growth: See how brands and agencies adjusted ad strategies amid election uncertainty, Microsoft’s Copilot ad tools, and United Airlines’ proposed upgrades to its data-driven ad network. 📱 #TheFutureofCommerce: Discover how TikTok and Amazon are taking an interactive approach to holiday shopping, while Perplexity steps up to challenge Amazon with AI-driven e-commerce.

Online shoppers crave personalized experiences, but only 27% feel comfortable with brands using unsolicited data. With high-profile data breaches shaking trust, brands face a growing dilemma: how to personalize without overstepping privacy boundaries. Curious how brands are balancing this equation in the age of AI? Jump into this week's edition of Katalys Connect! 💸 #Monetization: Explore Perplexity’s copyright clash, Google’s watermarking for AI content, and DMG’s brand investments as publishers seek new, ethical ways to monetize digital content. 📈 #Growth: Uncover how brands are adapting to changing search trends, consumer ad fatigue, and the rise of ad-free options, prioritizing organic and personalized content to stay relevant. 🚀 #TheFutureofCommerce: Learn how commerce is evolving to meet transparency and engagement demands with the FTC’s new review rules, Google’s video shopping ads, and trust-focused personalization.

Google Shopping’s AI upgrades are set to transform how users shop while offering brands smarter targeting - but will these changes boost ad performance? Explore further in this week's edition of Katalys Connect! 💰 #Monetization Catch up on the battle over AI content, YouTube’s new Shorts monetization rules, and how Microsoft’s Copilot is paying publishers while Google isn't. 📈 #Growth Discover how SearchGPT leads AI referral traffic, brands tackle rising shipping fees, and TikTok proves its ads drive in-store sales. 🛒 #TheFutureofCommerce Dive into Google Shopping’s AI upgrades, pay-by-bank options shaking up checkouts, and OpenStore’s new AI customer support tool for Shopify brands.

With AI-powered SearchGPT on the horizon, publishers face a new challenge: while this tool promises to drive traffic, OpenAI won’t be sharing ad revenue with the publishers whose content fuels its results. What does this mean for the future of digital publishing and how can OpenAI win publishers over? Catch up on the latest in this week's edition of Katalys Connect! 🤝 #KatalysInsights: Explore Katalys Marketplace, a powerful new tool to connect brands with hundreds of curated opportunities from top partners. 📣 #Monetization: Discover how Substack’s push into new creator-driven content offers more control for influencers, OpenAI’s SearchGPT sparks debate over revenue sharing, and X shifts to engagement-based payouts for creators. 💻 #Growth: Understand why brands hesitate to fully adopt AI-generated holiday ads, Meta’s new tools for controlling ad comments, and how Adobe’s AI-powered GenStudio aims to streamline personalized ad creation. 🛍 #TheFutureofCommerce: Look into how QVC merges live sports with shopping, TikTok and YouTube turn social commerce into impulse buying, and the influencer market shifts towards celebrities and larger creators