Key Ideas

We’re thrilled to share a glimpse of our ongoing campaign with Firstmark Credit Union, where we’ve reimagined financial education through its rich history. Inspired by Firstmark’s origins as San Antonio Teachers Credit Union, our latest spot, “Roll Call,” creatively transforms a classroom setting to address real-life financial needs. In this playful scene, adults take their seats as students, each responding to the roll call for different financial services—all while their kid brings lunch, adding a touch of warmth and humor. Before introducing Feliz, Firstmark’s First Lady of Finance, we experimented with AI-generated frames to explore various concepts. “Roll Call” was one of the ideas that stood out, perfectly capturing the essence of Firstmark’s commitment to guiding its members through their financial journey. We’re excited to continue rolling out more spots in the coming weeks, each building on the last. Stay tuned for more Firstmark Credit Union content coming up!

“READY,” a commercial for @uppartnershipsa Future Ready Bexar County Plan, captures the inspiring journey of two students, Aisha and Luis, as they prepare for and embrace their bright futures. The video intertwines their personal stories with the dedication of educators, community leaders, and family members who support them. Aisha and Luis symbolize the dreams and potential of many students in San Antonio. Through their experiences, we see the heartfelt encouragement from Aisha’s father and Luis’ grandmother, the collaborative efforts of educators like Emily, and the broader community’s commitment to student success. The narrative highlights key moments such as Luis’ determination at school, Aisha’s involvement in Empowerhouse’s Lemonade Circle, and their transitions into college and careers. It emphasizes the significance of post-secondary readiness initiatives and community support, showing the collective effort required to raise the percentage of high school graduates pursuing higher education from 50% to 70% by 2030. This commercial, with its poignant visuals and compelling voiceovers, underscores that preparing students for the future is a shared responsibility. It celebrates the collaborative spirit of the Future Ready Bexar County Plan, encouraging everyone to work together for the success of all students.