After years of deep conversations with life science and technology leaders – from C-suite executives to brand managers – Chase Feiger, M.D. and Ahmed Elsayyad have joined forces with former MM+M editor-in-chief Larry Dobrow to launch Kinara.
Their mission: To elevate the discourse around commercialization and technology in life sciences and create a space for authentic dialogue.
The idea for Kinara stemmed from a persistent gripe Feiger and Elsayyad heard throughout their careers: that media chronicling and critiquing the life sciences industry was broken.
The landscape has long been littered with pay-to-play pieces designed to promote vendors rather than facilitate genuine discussions among stakeholders. As a result, the industry’s most thoughtful creators and messengers have shied away from its best-known platforms, leaving a shortfall of real, unfiltered content designed both to inspire and to challenge existing conventions.
Kinara was created to fill this gap. On Kinara, a brand manager can candidly discuss the challenges of navigating the compliance process when implementing new technology, while a life sciences CEO can share the real reasons why their company shifted the lion’s share of its commercial budget from traditional sales reps to digital channels. These are the types of topics too infrequently spotlighted – and too rarely presented without excessive polish or bias – in the health-media space.
Kinara is the only platform where the most innovative minds in life sciences – physicians, technologists, commercial leaders, marketers, scientists and executives – gather to forge a path forward. Covering essential topics in pharma marketing, medical affairs, healthcare policy and commercial innovation, Kinara’s content is provocative, thoughtful, pragmatic, inventive and unorthodox – and never dull or overly technical.
With years of experience as healthcare technologists, investors and writers for publications like Forbes, co-editors Feiger and Elsayyad bring extensive connections in pharma, tech, marketing and policy. Editorial director Dobrow adds a layer of journalistic rigor honed over nearly two decades of reporting on healthcare and media. Together, they’ve shaped Kinara into a unique destination for impactful healthcare writing and thinking.
