Mother Bear Agency

Today, Kingston Marketing Group proudly relaunches as Mother Bear—an independent marketing and communications agency built on the same tenacity and heart that have been the foundation of our work for the past five years. Mother Bear represents who we have always been: fiercely protective of our clients, relentless in pursuing their growth, and dedicated to nurturing brands through every stage of their growth journey. We solve your toughest challenges by delivering clarity in your strategy, building credibility with your audience, and driving customer conversion. Meet Mother Bear. We raise your brand and your bottom line. 🐻 🐾 To learn more about Mother Bear, visit: https://motherbear.agency/ #marketingagency #communicationsagency #prcomms #womenowned #agencylife

💡 Tips from Alexandra Elich-Burr, Director of Communications Media Relations Behind every pitch is a person—and that applies to reporters too. They’re juggling multiple deadlines and often under-appreciated for their work. A little kindness goes a long way: 👉 Acknowledge their time with a polite apology when calling. 👉 Show gratitude after securing an opportunity. 👉 Proactively offer value, like early access to reports or resources for future stories. When we build relationships based on respect and empathy, we’re not just securing coverage; we’re fostering partnerships. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

💡 Tips from Alexandra Elich-Burr, Director of Communications Media Relations: Reporters aren’t always glued to their inboxes, so connecting requires a creative approach. Here’s how our comms team gets it done: 1️⃣ Cold Calls: If you’ve worked with a reporter before, a quick call (you can often find their number from a past email signature) can deliver instant feedback. Always acknowledge the interruption and respect their time—empathy matters. 2️⃣ Texting: A well-timed text—especially with embargoed stories or as a post-opportunity follow-up—can cut through the noise. It’s often the fastest way to get a response, even if it’s a simple “no.” 3️⃣ Social Media: LinkedIn and Instagram DMs are underrated tools. Engaging with posts or tagging them in a comment can nudge them to check their inbox. The takeaway: Meet them where they are. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

💡Tips from Alexandra Elich-Burr, Director of Communications Media Relations: Persistence is an essential skill in PR, but it can feel tricky to balance. Our seasoned comms team has a tried-and-true rule: 3–4 follow-ups typically hit the sweet spot for getting a response—especially when the pitch is a perfect fit for a reporter's beat. The key? Be upfront about your persistence. A little self-awareness (“I know I’m being that annoying PR person”) goes a long way. Most reporters understand and often apologize for delays—they’re just busy juggling multiple stories. TLDR: Respect, patience, and good timing often turn “no response” into a meaningful conversation. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

Before moving into PR and communications, Alexandra Elich-Burr spent nearly a decade as a reporter—an experience that gave her a behind-the-scenes look at how newsrooms operate and prepared her for her role as Director of Comms and Media Relations. She knows what reporters need, how to craft stories that connect, and the nuances of their day-to-day that are essential for building strong, trusted relationships. Check out her tips from the newsroom below!

KMG CEO Nancy Poznoff spent #WomensEntrepreneurshipDay attending the BOLD Success 2024 Event in Seattle hosted by Women's Business Enterprise Council Pacific (WBEC Pacific)! No better way to mark the day than by connecting IRL and celebrating the impact and resilience of women entrepreneurs together. 💜 🌟 As a certified member of the Women’s Business Enterprise National Council (WBENC), we’re proud to stand with 550+ certified women-owned businesses in the network—and millions more worldwide. #boldsuccess2024 #WBE #womenowned

Welcome to the #StrangerThings Byers’ house — now officially part of the real world! 💥 Thanks to our client, Arrived, the real Byers’ family house has been renovated into an immersive Airbnb where fans can stay and also buy shares to earn rental income and appreciation. TMZ and The Hollywood Reporter shared the story with millions of fans across their channels (check out the TikTok below!). For months, our team has dove deep into the upside-down of media strategy, from SWARMs —our weekly all-hands brainstorms— to relentless pitching and outreach to make sure this launch hit just right. This win is a testament to the power of collaboration creativity, and tenacity. Congrats to Arrived on a fantastic launch and bringing a little piece of Hawkins, Indiana to Stranger Things fans everywhere! 👻🏠 Read more: 📰: https://lnkd.in/damwvKMS 📰: https://lnkd.in/dUpwSqPA #clientcoverage #prcomms #mediarelations #communicationsagency Netflix Alexandra Elich-Burr

Today at noon, Katie Curnutte, Nancy P. and Todd Olsen of Kingston Marketing Group talk about when, why and how to invest in your brand, at Fundamentals for Startups. Live stream via YT bit.ly/CoMotionLive or register to join in person at Startup Hall: https://lnkd.in/gQjzDhnF #startups #entrepreneurs #branding

KMG client Indeed Hiring Lab was recently quoted in a The Washington Post Opinion Piece about Amazon’s decision to mandate a 5-day return to office policy. Read the article here: https://lnkd.in/gdsSrfdy KMG has been intentionally fully remote since we started, and we see the perks of remote and hybrid work everyday. It’s not just a trend; it’s a strategic advantage that boosts productivity and attracts top talent who value flexibility. What do you think? How many days in the office is the right balance? #RemoteWork #HybridWork #WorkPlaceStrategy #KMG #RTO #ReturnToOffice #WashintonPost #PR #MediaRelations  Nick Bunker Kelsey Tomascheski Heather Long 

The 2024 Indeed AI at Work Report is generating some buzz ⚡️We’ve already surpassed our coverage goals, with features in Inc. Magazine, The Business Journals, Yahoo Finance, and more still to come! For Indeed Hiring Lab’s latest #AIatWork Report, economists analyzed over 2,800 individual professional skills to assess the likelihood of #GenAI replacing human work, providing a more detailed understanding of the impact GenAI will have on the labor market. Big kudos to our comms team for their hard work and tenacity in driving these results for our client. 📰 Check out the Yahoo Finance coverage below, where Cory Stahle, Indeed Hiring Lab economist, discusses the findings with Brad Smith on Wealth! https://lnkd.in/gBKAy2gd #WeWinTogether #KMGClientCoverage Alexandra Elich-Burr Kelsey Tomascheski Sarah Mann