Kiwiberry

Will Being a Creator Be an Essential Job Quality in the Future? In today’s fast-paced digital world, creativity is quickly becoming a must-have skill. Think about it—the rise of the creator economy has given us all a platform to influence, innovate, and inspire. Platforms like LinkedIn, YouTube, TikTok, and Instagram aren’t just for fun anymore; they’re where new ideas are born and industries are reshaped. Innovation is the heartbeat of any successful business. Creative thinkers bring fresh ideas and unique solutions that keep companies ahead of the game. Plus, in our crowded job market, having a strong personal brand is more important than ever. Being a creator lets you showcase your skills and stand out from the crowd. Creators are also great at building communities and engaging with people, whether it’s customers or colleagues. These skills are essential for fostering strong relationships and team dynamics. Creating content means you’re always learning and adapting, which is crucial in our ever-changing world. And let’s not forget the power of storytelling—being able to tell a compelling story is valuable in any industry. As we look to the future, those who can think creatively, adapt quickly, and engage authentically will lead the way. So, are you ready to embrace your inner creator? What do you think? Will being a creator become an essential job quality? #FutureOfWork #Creativity #Innovation #PersonalBranding #CreatorEconomy #DigitalMarketing #Creator #Influencer

Let's discuss about the top 6 basic Marketing Sins & how it can be fixed 1. Ignoring Your Audience Sin: Not understanding who your audience is or what they want. Fix: Conduct thorough market research and create detailed buyer personas to tailor your messaging. 2. Neglecting Data Sin: Making decisions based on assumptions instead of data. Fix: Leverage analytics tools to track and analyze your campaigns, refining strategies based on insights. 3. Overcomplicating Your Message Sin: Using jargon and complex language that confuses your audience. Fix: Keep your message clear, concise, and compelling. Speak in a language your audience understands. 4. Inconsistency Sin: Failing to maintain a consistent brand voice, look, and posting schedule. Fix: Develop a cohesive brand guide and content calendar to ensure uniformity across all platforms. 5. Ignoring Feedback Sin: Not listening to customer feedback or failing to engage with your audience. Fix: Actively seek out and act on feedback, showing your audience that their opinions matter. 6. Skipping Social Proof Sin: Neglecting testimonials, reviews, and case studies that build trust. Fix: Showcase your success stories and let your satisfied customers be your best advocates. By avoiding these common pitfalls, you can set your brand on the path to success and incase you need any help there please feel free to reachout to us. What are few marketing mistakes have you seen or experienced? #Marketing #Branding #DigitalMarketing #MarketingMistakes #CustomerEngagement #BrandConsistency

Let's decode the story of : Subko Subko is redefining the coffee experience with its artisanal approach, celebrating India's rich coffee heritage. Their mission is to bring high-quality, locally-sourced coffee to the forefront, highlighting the unique flavors and stories behind every bean. Subko’s marketing strategy is deeply rooted in storytelling and community engagement. They focus on educating consumers about the journey of their coffee, from farm to cup, emphasizing transparency and traceability. This approach not only builds trust but also connects customers with the farmers who grow their coffee. A key element of their strategy is their strong digital presence. Through visually captivating content on social media and an immersive website, Subko showcases their coffee culture and the artisanal process behind their products. They share behind-the-scenes glimpses of their coffee farms, roasting techniques, and brewing tips, creating an engaging and educational experience for their audience. Collaborations play a significant role in Subko’s marketing efforts. Partnering with local artists, chefs, and influencers, they create unique and memorable experiences that blend coffee with culture. These collaborations help Subko reach a wider audience and reinforce their brand’s artistic and community-centric values. Subko stands out with its unique blend of storytelling, community engagement, and commitment to sustainability. Their innovative marketing strategy and dedication to high-quality, locally-sourced coffee make them a standout in the specialty coffee market. #BrandStory #MarketingStrategy #SpecialtyCoffee #Subko #Sustainability #CoffeeCulture #MarketingAgency #StayTuned #Inspiration

Three UK’s Marketing Head Shares Crucial Insights: 'Calling it Performance Marketing Was a Huge Mistake' When it comes to marketing, even the biggest brands can make missteps. Three UK’s marketing head, Mike Moffo, recently shed light on some of the most common performance marketing mistakes and how to avoid them. Here’s what we can learn from their experience: 1. The Pitfall of Short-term Metrics Mike’s Take: “Focusing solely on short-term metrics is like sprinting in a marathon. It might give you a quick boost, but it won’t sustain you in the long run.” Insight: While clicks and conversions are vital, they shouldn’t overshadow the importance of brand-building activities. Investing in your brand pays dividends in the long run, ensuring sustainable growth. 2. Overlooking Creative Quality Mike’s Take: “In our pursuit of data-driven results, we sometimes forget that creativity is the heart of impactful marketing.” Insight: Data is essential, but so is the quality of your creative content. Engaging, innovative content creates a lasting impression and fosters deeper connections with your audience. Don’t let performance metrics stifle your creativity. 3. Ignoring Contextual Relevance Mike’s Take: “Marketing in isolation doesn’t work. Understanding the broader context and cultural trends is crucial.” Insight: Your messaging needs to be timely and relevant to your audience’s current environment. Aligning your campaigns with cultural trends and the external landscape can significantly enhance their effectiveness. Key Takeaway: Balancing short-term performance with long-term brand health, prioritizing high-quality creative content, and ensuring contextual relevance are the pillars of successful marketing. By learning from Three UK’s experiences, we can avoid these common pitfalls and elevate our marketing strategies. https://lnkd.in/dvedbnev #Marketing #PerformanceMarketing #BrandBuilding #CreativeContent #MarketingStrategy #IndustryInsights

Let's decode the story of : Mokobara Who is Mokobara? Mokobara redefines travel with its sleek, durable, and stylish luggage designed for modern travelers. Their mission is to make travel a seamless and enjoyable experience with products that combine functionality and aesthetics. Marketing Strategy Highlights: Premium Product Design: ⏺ Focus on high-quality materials and innovative design ⏺ Blends functionality with style to meet traveler needs Strong Digital Presence: ⏺ Engaging website with user-friendly shopping experience ⏺ Active on social media platforms showcasing product features and travel inspiration Influencer Partnerships: ⏺ Collaborates with travel influencers and bloggers ⏺ Leverages authentic endorsements to build brand credibility and reach Customer-Centric Approach: ⏺ Prioritizes customer feedback to refine products ⏺ Excellent customer service to ensure satisfaction and build loyalty Sustainability Initiatives: ⏺ Commitment to eco-friendly practices in production ⏺ Appeals to environmentally conscious travelers Why Mokobara Stands Out: Mokobara's unique blend of stylish design, high-quality materials and a strong digital marketing strategy sets it apart in the premium luggage market. They understand the needs of modern travelers and consistently deliver products that enhance the travel experience. Stay tuned as we continue to explore more inspiring brand stories. #BrandStory #MarketingStrategy #TravelIndustry #PremiumLuggage #Mokobara #MarketingAgency #StayTuned #Inspiration

Let's decode the story of : SNITCH Who is Snitch? - Trendy, affordable and high-quality men's clothing - Caters to the modern man who values style and convenience Marketing Strategy Highlights: ⏺ Trend-Driven Approach: Snitch stays ahead of the curve by constantly monitoring fashion trends and quickly bringing them to market. This agility allows them to meet the ever-changing demands of fashion-savvy consumers. ⏺ Strong Online Presence: With a robust e-commerce platform and strategic use of social media, Snitch effectively engages with its audience, providing a seamless shopping experience and personalized content. ⏺ Influencer Collaborations: Partnering with influencers and fashion bloggers, Snitch amplifies its reach and builds credibility. These collaborations help showcase their products in real-life scenarios, making them more relatable and appealing. ⏺ Customer-Centric Marketing: Snitch places a strong emphasis on customer feedback and experience. They use data-driven insights to tailor their offerings and ensure customer satisfaction, fostering brand loyalty. ⏺ Sustainable Practices: Recognizing the growing importance of sustainability, Snitch is committed to incorporating eco-friendly practices in their production processes, appealing to environmentally conscious consumers. Why Snitch Stands Out? Snitch's blend of affordability, quality and trendiness, combined with a savvy digital marketing strategy, sets it apart in the fast fashion industry. They understand their audience and consistently deliver on their brand promise. https://www.snitch.co.in/ #BrandStory #MarketingStrategy #FashionIndustry #MenFashion #FastFashion #Snitch #MarketingAgency #StayTuned #Inspiration

Just read about Burberry's bold move to refocus its brand strategy and it's truly inspiring. At Kiwiberry, we believe in the power of strategic evolution to stay ahead in the ever-changing market landscape. Burberry's shift towards a more product-centric approach while staying true to its heritage is a testament to the importance of adapting without compromising brand identity. Kiwiberry is here to help brands navigate through similar transformations, offering tailored strategies that align with their vision and objectives. You can read the full article below. https://lnkd.in/eq9RqhQG #MarketingStrategy #BrandTransformation #Innovation #Burberry #Luxurybrand #SocialMediaMarketing #Branding #ContentStrategy

Exciting news alert! Puma has just sealed the deal with the Athletics Federation of India in a multi-year partnership. This is a fantastic initiative that promises to uplift and empower Indian athletes to new heights. Kudos to Puma for recognizing the incredible talent within our nation and for stepping up to support and nurture it. This partnership isn't just about sponsorship. It's about investing in the future of Indian athletics, fostering growth and providing resources for athletes to thrive on the global stage. I'm thrilled to see brands like Puma actively contributing to the development of sports in India. You can read the entire article below. #Puma #AthleticsIndia #EmpoweringAthletes #marketing #socialmediamarketing #branding https://lnkd.in/dWbZk_Zr

How to start a career in Marketing? (even if you have zero experience) ⏺ Educate yourself: There are plenty of materials & courses available online for free to learn & skill. Read books, listen to podcasts, follow marketing leaders on linkedin. ⏺ Specialize: Identify your strengths and interests within the vast field of marketing. Whether it's content marketing, social media, SEO or analytics, specializing can set you apart and make you an expert in your niche. ⏺ Hands-On Experience: Theory is essential, but hands-on experience is invaluable. Seek internships, freelance projects, or volunteer opportunities to gain practical skills and build your portfolio. ⏺ Networking: Connect with professionals in the marketing industry through platforms like LinkedIn, industry events, and local meetups. Networking not only opens doors to opportunities but also allows you to learn from others' experiences. ⏺ Personal Branding: Build your personal brand online by showcasing your expertise, sharing valuable content, and engaging with your audience. A strong personal brand can enhance your credibility and attract career opportunities. ⏺ Adaptability: The marketing landscape is constantly evolving. Be adaptable and open to change, whether it's learning new tools or adjusting to shifting consumer behaviors. Feel free to DM Ankita Pandey for books, podcast & reading material links. PS : take a moment to sip your coffee and contemplate how you want to embark on this journey. :)) #MarketingCareer #CareerTips #ProfessionalDevelopment

Hello Linkedin Fam! We're thrilled to announce the official launch of Kiwiberry – your go-to destination for social media marketing excellence. At Kiwiberry, we believe in the power of storytelling, the magic of branding, and the impact of social media done right. Our mission? To help businesses and individuals alike shine in the digital world. Whether you're a budding startup or an established brand, we're here to elevate your online presence, craft compelling narratives and drive meaningful connections with your audience. Join us on this journey as we embark on a mission to redefine social media marketing. Follow our page for tips, insights and updates on all things digital marketing. Ready to take your brand to new heights? Let's connect – drop us a message to learn more about how Kiwiberry can help you stand out in the digital crowd. Welcome to the Kiwiberry family! :) #KiwiberryLaunch #SocialMediaMarketing #DigitalMarketing