Knock

🚢 Launching today: SMS recipient overrides. By default Knock sends SMS notifications to the phone number stored on a recipient. Now you can optionally specify a static or dynamic value for the recipient of an SMS. An example use-case: “change phone number confirmations” where the SMS needs to be sent to a number that's not yet stored on a recipient's profile. See the comments for a link to the full changelog.

Enterprise deals die when you can’t pass the IT review. Knock’s co-founder Sam Seely knows what that’s like, so he wrote a guide on how to make your startup “enterprise-ready,” with a special focus on notifications. The guide includes: 🔄 Why you need Slack and Teams integrations 🔐 Examples of 2FA notification flows 👥 Recommendations for bulk user management See the link in the comments to read the guide.

🚨 Alerts are an important part of infrastructure products and developer tools, and they work best when delivered somewhere they can be seen and acted on quickly. Jeff Everhart talked with Brad Sickles, founder and CEO of Nullstone (YC W22), about how they built Slack notifications (powered by Knock) into their new GitOps features so that developers can configure event alerting directly in their IaC files. This means developers on Nullstone can now observe the full deployment lifecycle of their apps in Slack, and even take actions without leaving their chat apps, by adding a few lines of config. 📽️ Get the link to the full interview in the comments

Notifications play a huge role in helping users understand what's happening inside your app. Defaults new Workflow Notifications feature is a great example of how you can power these in-app experiences with Knock. Congrats to the team on shipping such a great improvement. 🙌

NYC developers: Join us next week for an AI Hack Night at @ Ramp HQ 📅 January 14, 6-9 PM 📍 Ramp HQ, New York ✨ Demos, giveaways and hacking with our cohosts: South Park Commons Google Cloud Ramp Flox Agency

2024 was a big year for Knock. This week our co-founders Sam Seely and Chris Bell sat down to write our annual reflection on the year and where we’re going next. Here are some highlights. In 2024 we: 🤝 Raised our Series A 👨💻 Shipped 36 changelogs & 5 major feature releases 📈 10x’d the volume of notifications sent through our service each month. 🚀 Tripled revenue Read the full letter here: https://lnkd.in/eXwrqaZC

Learn how Vidyard accelerated their product-led growth strategy by rebuilding their notification infrastructure with Knock. 📅 Their legacy notification system was blocking PLG goals, requiring 3-4 weeks for each new notification. 🔧 Rather than rebuild in-house, they chose Knock and had branded in-app notifications live in days. 💳 They eliminated multiple backend services in the process, reducing technical debt. 👇 Watch this ~1 min video to learn more.

Learn how Gorgias, the leading conversational AI platform for ecommerce improved customer service response times by 27% with Knock. Here are the key takeaways: 📈 Scaled engagement. Gorgias grew their notification infrastructure to handle 15 million monthly notifications while improving customer support response times. ⚙️ Faster delivery. By choosing Knock over building in-house, Gorgias delivered a complete notification system 33% faster than their best estimate timeline. 📲 Multi-channel expansion. Gorgias expanded from basic email notifications to orchestrating a multi-channel system of in-app and mobile push notifications. ⏱️ Improved efficiency. Support teams using the new notification center achieved 27% faster first response times and a 32% improvement in time to resolution for support tickets. 🔍 Increased observability. Gorgias gained complete visibility into notification delivery and engagement, moving from zero measurement capability to full observability. Read the full customer story here: https://lnkd.in/eKZBewpA

🚢 Changelog: reference dynamic object, user, and tenant data in notification templates. Your templates can now reference the object data you store in Knock, without needing to pass that context in through your workflow trigger. Create dynamic templates that reference a different user's profile, a tenant's settings, or an object's properties. Read the full changelog: https://lnkd.in/e2xGub9g

New research: The State of Notification Infrastructure 2025 📊 We analyzed data from the last year and surveyed our customers to understand how leading companies are thinking about, building and implementing notifications. Some key findings: - 67% of companies lack visibility into opt-out rates - More than half of companies couldn’t ship a new notification in less than a week before using notification infrastructure and 25% took a month or more. - In-app notifications have 3x engagement vs email Read the full report in the comments.