Knotch

"Who on your team is most likely to become a C-level exec in the next 5 years?” That’s the question we asked many of the CMOs / CEOs we know and work with. Their nominations led us to bring together this incredible group of superstars in NYC and SF over the last couple of weeks so they could learn from each other across a range of topics-- from scaling content operations to understanding the customer journey, to the role of AI in marketing today, to what are the current characteristics of a C-Suite executive. And in no time, a community was born: the NextGen CMO community 👏 Here’s to these incredible marketers and supporting them on their path to the C suite! Grateful we at Knotch get to play a small role. Marc-Antoine Jarry, Rachel Haaland Watson, Jenn Eldin, Fraser Carlisle, Nicole D., Jenifer Berman, Jeff Pundyk, Haris Usman, Katrina Craigwell, Lauren Gerstner, Jaime Punishill, Evan Kent, Marcy Cohen, John von Brachel, Denise A. Campbell, Heidi Waldusky, Richard McGill Murphy, Emile Khader, Jamie Herbert, Carolyn Bos (Gierer), Justin LeBlanc, Dhiraj Kumar, Ed Wild, Jeannie Kim, Lou Cohen, Shafqat Islam, Jennifer Barrett, Jeanne Washington, Melissa Romo, Ashley Faus, Gisele Góes, Julian Sambles, Sabrina L., Dan Davidow, David Hsu, Jean-Michel Hoffman, March Liao, Vanessa Thompson and more in the comments..... #CMO #DigitalMarketing #ContentMarketing

Knotch CONTENT MASTERS! 🚀 Join us for a series of workshops featuring top minds in content discussing key topics for marketers. 🌟 Session Two features Jenn Eldin, Bank of America's Head of Content Marketing and David Brown, Head of Strategy at Knotch. They will cover a range of topics including: - How does Bank of America's content stand apart? - What are the important ingredients of distinctness? - How do you ensure your content efforts ladder up to the brand strategy? - How do you operationalize for distinctness? 📅 Save the date: August 22nd at 2pm ET! Register for free and discover past & upcoming sessions here: https://lnkd.in/gQEfB__v Don't miss out on this opportunity to gain valuable insights! #ContentMarketing #DigitalMarketing #Knotch #ContentSuccess #ContentIntelligence

KNOTCH CONTENT MASTERS -- Tagging & Taxonomy might not sound exciting, but it's crucial for driving content performance. Join Ian S. Port, Director of Content at Zillow, and Knotch's Keith Wiegold as they dive into fueling insights & performance through tagging and taxonomy. 📅 Save the date: August 8th at 2pm ET! Register for free and uncover upcoming sessions here: https://lnkd.in/gQEfB__v #ContentMarketing #DigitalMarketing #Knotch #ContentSuccess #ContentIntelligence

Join Kaiser Permanente's Franklin Parrish and Knotch's very own Erin Malloy to learn about Frameworks & Best Practices for Measuring Content Success. 📅 Save the date: August 1st at 2pm ET! Register for free and discover upcoming sessions here: https://lnkd.in/gkn8emru Don't miss out on this opportunity to gain valuable insights! #ContentMarketing #DigitalMarketing #Knotch #ContentSuccess #ContentIntelligence

With AIQ, Knotch shifts the focus to what truly matters: performance. By harnessing Knotch’s proprietary audience and performance data, AIQ empowers marketers to create, optimize and deliver digital experiences that drive tangible business results 🙌. Learn more: https://hubs.la/Q02GpDPr0

Knotch went out and surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations. And the results are powerful. https://hubs.la/Q02GpLm90

Distinguishing between outputs and outcomes is an ongoing challenge for content marketers 📈. But maturity in #contentmarketingeffectiveness is indicated by efforts that are tied to, and measured by, their relationship with those broader business goals. Learn more in our blog ⬇️: https://lnkd.in/e8-hSszx

What #contentcharacteristics resonate with your audience? 📝 Which formats and topics engage them? 💯 What calls to action yield results? 🎇 Generative AI, when wielded strategically, can automatically uncover these insights, allowing for informed content optimization 📑. Learn more in our blog: https://hubs.la/Q02Gpvbl0

Now is the time to change how we look at our content’s worth. So, what’s a better model for measuring the performance of your content? One that clearly defines the outcomes to be achieved by your content marketing efforts. Learn more in our blog: https://lnkd.in/eGFGnunj

You won't want to miss this conversation with Suku Krishnaraj, CMO of Sumo Logic, as he shares insights into his unexpected foray into #marketing, guided by a genuine passion for understanding customer behavior and market opportunities 🏦. Listen here: https://hubs.la/Q02GpQQv0