What happens in Vegas…goes nationwide, baby!
The Winter Fancy Food Show is coming and our 2024 (Included)CPG Cohort is fired up to throw down. From heritage flavors to homestyle favorites, these retail-ready products are crafted from real ingredients to fulfill real cravings.
Buyers, press & fellow foodies: here’s my tipsheet on 9 BIPOC-led brands you need to meet. Find us @ BOOTH 2310
Barlow's Foods : Tiffani Neal clean-hacked America’s fave breakfast with a 3-in-1 Pancake Mix. Drizzle a fluffy short stack with her award-winning Peach Cobbler Syrup.
Frescos Naturales : A bubbly fiesta of peak-season fruit, every can drips with LatinAm sabor inside & out. Shark Tank alum Juan Ignacio Stewart captures the spirit of OG aguas frescas in flavors like tangy-sweet Tamarindo.
Funky Mello : Delisa Harper Zach H. gave Marshmallow Crème a vegan makeover (👋 aquafaba!) in fun flavors like Vanilla Chai. Don’t miss the #glutenfree Dippsterz: dreamy Creme + crunchy pretzels.
Grumpy Ginger : SueAnn Yong stuffs a whole umami symphony into every jar of her Malaysian Red Curry. In Mild & Spicy, these #vegan simmer sauces nix the labor-intensive prep of Malay cuisine with no MSG or added sugar.
Krack'd Snacks : William Kwak wants you to indulge with joy. He's reinventing your fave sweets with zero sugar or sugar alcohols, i.e. Peanut Crunch: a flaky-crisp PB toffee, enrobed in premium bittersweet chocolate.
Myles Comfort Foods : Myles Powell delivers warm hugs from the freezer aisle in dreamy, creamy Mac & Cheese bowls. Even faster than the boxed stuff, all flavors feature real butter, real cheese & bouncy, al dente noods.
Sobo Foods : Eric Ji Sun Wu & Adam Yee's umami-packed dumplings are flash-frozen mouthfuls of nostalgia (“Pork” & Chive) AND nutrition (an excellent source of protein & fiber!) BONUS: 100% MEATLESS.
Todo Verde : Plant-based LA chef jocelyn ramirez drops the ultimate DIY shortcut: a trio of filler-free, #nongmo Taco Starter seasoning blends in classic flavors like smoky Al Pastor, for memorable meals in < 30 mins.
TUYYO : Stefanie Garcia Turner is bringing better-for-you Hispanic products to every market with instant Aguas Frescas: familiar, family-friendly powdered mixes, minus the fake colors, flavors & HFCS.
(included) is a non-profit collective of BIPOC leaders in food & bev. We’re proud to partner with the Specialty Food Association in our mission to amplify BIPOC voices & shift the CPG ecosystem towards an equitable representation of the US population. Join us : includedcpg.com
Gratitude for the allyship of Bill Lynch, CEM & the ROCKSTAR SFA team for supporting us with the tools to blueprint activism through elevated access. As an SFA member for 11 yrs, it’s a full circle moment to help spotlight BIPOC leaders at the industry's most beloved, long-standing celebration of specialty foods.
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