Kumle Research Corporation

Insights Momentum is the engine that propels your business forward, turning every insight into a strategic advantage. Our approach ensures that with each project, your knowledge compounds. This leads to faster and more impactful decisions that drive sustainable growth. By pairing an Insights Program and Strategic Projects, KRC sets the Insights Momentum in motion. These two products create a constant flow of information into the organization. Let's talk about how Insights Momentum can propel your business forward with Kumle Research Corporation. #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback #mrx #opportunity

Insights Momentum is the engine that propels your business forward, turning every insight into a strategic advantage. Our approach ensures that with each project, your knowledge compounds. This leads to faster and more impactful decisions that drive sustainable growth. By pairing an Insights Program and Strategic Projects, KRC sets the Insights Momentum in motion. These two products create a constant flow of information into the organization. Let's talk about how Insights Momentum can propel your business forward with Kumle Research Corporation. #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback #mrx #opportunity

❗ Introducing our two products: Insights Programs and Strategic Projects. ❗ Insights Programs consist of a highly collaborative effort between our team and your executive team to gain a better understanding of the customer journey from needs identification, through post-purchase behavior and loyalty. From there we will design a map of when and how you should be collecting feedback from your customers to track their thoughts and opinions of their experiences with your products and services. This program will create a continuous loop of feedback from your customers, and help you improve customer experience and retention, identify problems faster, and track sentiment over time. Our Strategic Projects are focused, in-depth studies that help you get a deep understanding of key business problems. These projects are fully tailored to the unique problem and context your organization is facing. By combining the ongoing, strategic insights of our Insights Programs with the focused problem-solving efforts of our Strategic Projects, you gain a comprehensive approach to driving growth and overcoming challenges. Contact us today to start turning challenges into growth! #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback #mrx #opportunity

The third stage of the Doubt, Learn, Act cycle is where most organizations I have worked with seem to struggle the most. The Act stage is implementing new strategies, practices, or procedures that REFLECT the best insights gained from the Learn stage. Your new understanding of the problem or the solution gained from the Learn stage must direct the actions your organization will take moving forward. If your actions do not reflect what you learned, then you risk running into 3 massive problems: 1.     Your new strategy may miss the target, negatively affecting your bottom line. 2.     Your customers may feel like they are not being listened to, negatively affecting their loyalty to your brand. 3.     Your employees may have to deal with the new customer frustration, negatively affecting their loyalty to the company. Acting against your insights is more likely to create a toxic environment of customers and employees. However, inaction can sometimes be worse. Not doing ANYTHING will make everyone tied to your organization believe that you simply don’t care. You don’t have the drive for change. This will lead to a slow death of your entire organization, because if you don’t care, then why should anyone else? If there is an opportunity for your business, do not sit idle. Take action that reflects your new insights and win!! Doubt, Learn, Act. Win!! #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback #mrx #opportunity Kumle Research Corporation

The second stage of the Doubt, Learn, Act cycle should be instinctive for your organization. When you stumble upon the unknown, your team’s aim should be to Learn! Sometimes learning is a quick question asked of a colleague. Sometimes it is a simple Google search, but sometimes it is much bigger than that. The Learn stage can be described as the process of gathering, analyzing, and understanding information to gain insights. There are multiple components to the Learn stage that I want to call out individually: Gathering – The information necessary to develop your understanding of the solution can come from a variety of places, and SHOULD come from a variety of sources so your understanding is less biased. Analyzing – Analysis goes far beyond any technique or methodology. Be sure to apply your analysis within the context of your business. Understanding – It is CRUCIAL that you apply the new information and analysis to your own knowledge of the business and ensure that you have gained a deeper understanding of the problem or solution. Insights – An insight is defined as information that fundamentally changes your understanding of something. Dashboards and KPIs are NOT insights. You can only gain real insights by asking “Why?” Upon completion of the Learn stage you and your team should walk away with a deeper understanding of what needs to be done so that you can accomplish your new goal. As you evaluate new opportunities, take the time to LEARN. Doubt, Learn, Act. Win!! Kumle Research Corporation #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback #mrx #opportunity

The first stage of the Doubt, Learn, Act cycle ought to start automatically for your organization, however you might not be fully aware that it has happened. Doubt within your business often looks like an exciting new opportunity for your team to pursue, which is great! However, when you start to truly evaluate this opportunity you commonly find that you don’t have all the information you need to build and execute a strategy. This is the doubt cycle: recognizing and questioning what areas in the business need to change to accomplish new goals. This is not a doubt in your team’s abilities, this is not a doubt in your product or service, and this isn’t even doubt in the opportunity. Doubt is simply describing the unknown, the question marks, and the areas where we need to gain more clarity and understanding to ensure we are making informed decisions. Believe it or not, this form of doubt is one of the best things that can happen for your organization. Doubt sparks curiosity, doubt sparks learning, and most importantly doubt sparks GROWTH. As you come across new opportunities for your business, embrace the doubt. Doubt, Learn, Act. Win!! Kumle Research Corporation #businessstrategy #strategy #marketreserch #doubt #customerexperience #employeeexperience #growthstrategy #growth #businessgrowth #feedback

Doubt, learn, act! This is the philosophy at Kumle Research Corporation. No matter what stage your business is in, we help you evaluate opportunities for change with the following process: Doubt: Recognizing and questioning what areas in the business need to change to accomplish new goals. Learn: The process of gathering, analyzing, and understanding information to gain insights. Act: Implementing new strategies, practices, or procedures that reflect the best insights gained. This cycle creates a flow of momentum guiding the business in a positive direction through change! What areas of your business are triggering doubt right now?! #marketresearch #insights #strategy #growth #growthstrategy #customerinsights #datadriven #businessintelligence

Welcome to Kumle Research Corporation! We believe that growth comes from being uncomfortable. We aim to provide comfort to those outside their comfort zone by generating insights about your key business questions. We want to help you grow your business. Let's talk!

Doubt, learn, act! This is the philosophy at Kumle Research Corporation. No matter what stage your business is in, we help you evaluate opportunities for change with the following process: Doubt: Recognizing and questioning what areas in the business need to change to accomplish new goals. Learn: The process of gathering, analyzing, and understanding information to gain insights. Act: Implementing new strategies, practices, or procedures that reflect the best insights gained. This cycle creates a flow of momentum guiding the business in a positive direction through change! What areas of your business are triggering doubt right now?! #marketresearch #insights #strategy #growth #growthstrategy #customerinsights #datadriven #businessintelligence