Lagunitas Brewing Company

Lagunitas Brewing Company x Alaska Airlines 🙌🏼 Big news for Lagu-lovers! 🎉 This month, we're bringing our non-alcoholic Hoppy Refresher to the skies! Starting November 20, you can sip this bubbly goodness on any Alaska Airlines flight: ✨ Complimentary in First and Premium Class ✨ For purchase in the Main Cabin Here’s to deliciously refreshing flights! 🛫💫 #Lagunitas #HoppyRefresher #InFlightFun https://lnkd.in/gwt4wtfE

After five incredible years at the helm of our beloved Petaluma-based craft brewery, our fearless leader, Dennis Peek, 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘄𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝘂𝗽 𝗵𝗶𝘀 𝘁𝗶𝗺𝗲 𝗮𝘀 𝗖𝗘𝗢 𝗼𝗳 𝗟𝗮𝗴𝘂𝗻𝗶𝘁𝗮𝘀 𝗕𝗿𝗲𝘄𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰. Under Dennis' leadership, Lagunitas made the following strides: 🍺𝗕𝗿𝗲𝘄𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: From The Beast of Both Worlds to Hazicus Maximus, our Petaluma lab has been brewing up some serious magic nationally and locally. 💧𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗻 𝗡𝗼𝗻-𝗔𝗹𝗰𝗼𝗵𝗼𝗹𝗶𝗰: Hoppy Refresher is now the #1 share leader, and Lagunitas HIFI is California’s top THC-infused drink. Plus, we’re about to launch Hazy IPNA! 📈 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: With the fresh new redesigns of our flagship brews—IPA and Little Sumpin’ Sumpin’—the latest data shows visible momentum that both are turning a corner, soon to gain market share and ultimately return to growth. 🧨𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗥𝗲𝗶𝗴𝗻𝗶𝘁𝗲𝗱: Dennis brought fresh energy and perspective while keeping the heart of Lagunitas alive and kicking. 𝗪𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗵𝗮𝗻𝗸 𝗗𝗲𝗻𝗻𝗶𝘀 𝗳𝗼𝗿 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝗹𝗸 𝗼𝗳 𝗟𝗮𝗴𝘂𝗻𝗶𝘁𝗮𝘀 – being his full authentic self and encouraging others to do the same, valuing connection, giving us his presence and commitment for five transformative years, and never shying away from a real conversation over chicken wings and an IPA. And while one chapter of the Lagunitas story closes with Dennis, 𝘄𝗲 𝗮𝗿𝗲 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝗯𝗲𝗴𝗶𝗻 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗶𝗻𝗰𝗼𝗺𝗶𝗻𝗴 𝗖𝗘𝗢, Bernardo Spielmann, 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝗴𝗿𝗮𝗯 𝗮 𝘀𝗲𝗮𝘁 𝗮𝘁 𝗼𝘂𝗿 𝗯𝗮𝗿 𝗵𝗲𝗿𝗲 𝗶𝗻 𝗣𝗲𝘁𝗮𝗹𝘂𝗺𝗮 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟱. Bernardo, currently CMO at Heineken Panama, has the perfect mix of experience to take Lagunitas into its next chapter. Here’s to new beginnings, continued success, and the magic that will always live at the heart of Lagunitas! 🍻 #CheersToTheFuture #Lagunitas #Celebration #Innovation #NewChapter #ThankYouDennis

Lagunitas Serving up Sustainability at MBAA ♻️🌍💧 Proud to see our very own Sam Thompson onstage and talking “Sustainable Stabilization” of beer with the Northern California crew of the Master Brewers Association of the Americas (MBAA). Pretty sweet to celebrate Lagunitas' sustainability efforts in a Platinum LEED-certified facility, surrounded by a whole lotta industry pals who dig innovation and saving the planet too. Huge thanks to MBAA NorCal for letting Sam talk shop, beer, and green dreams! #sustainability #craftbeer #MBAA #Lagunitas

Distributor Partners, We're excited to see you this week at NWBA and hope you'll join us tonight for our 'Undercover' event at the Aero Club Bar for IPA, food, and as to be expected at a Lagunitas Happy Hour...fun. 🎉 We toast at 4:20pm and will keep going until 'Shutdown'. 🤫 All are welcome and we hope to see you there! Cheers! 🍻

Lagunitas is shaking things up at NACS 2024!  October 7-10: Las Vegas Convention Center Life’s uncertain: Run, don’t walk to our booth - North Hall, booth N235 - and experience our innovations firsthand! Get a sneak peek at our bold new lineup of 19.2oz cans for 2025. Retailers are seeing a dollar increase—on average, a whopping +96% for every additional Lagunitas 19.2oz added to the shelf. Don't miss the opportunity to be among the first to try our BrewMonster's latest and greatest!

We brought the beer, Max Bala brought the UFOs, armadillos, eyeballs, tentacles, Millie, and everything in between. Carlos Garbiras of The Press Democrat said it best, “…the company's culture has remained innovative, humble and self-deprecating. Above all ‒ like the monster-making muralist they’ve chosen to capture their essence in paint and color ‒ they’ve remained totally lovable.” Have you seen this beast in person yet? Cheers! https://lnkd.in/dZ6WtVUy

Thank you Justin Kendall at Brewbound for capturing the essence of our DogPile distributor meeting where we unveiled our 2024 plans focusing on efficiencies, incrementality and bringing back real beer drinking moments. #ItsOurTime #LagunitasIPA #KingofIPA

Lagunitas Hoppy Refresher is diving into the Expo West scene for its grand debut and it’s ready to make a splash! (March 14-16 Anaheim). Swing by Booth #218 to experience the reigning champ of hop water firsthand. Hoppy Refresher is the ultimate non-alc, night-extending mixer solution with zero calories, zero carbs, and zero sugar. Come chill with us at Booth #218 and snag a cold one! 

Cheers to a safe, healthy + always refreshing holiday season!