Law Firm Consultants, Inc

How generative AI is changing how law firms market. #lawfirmconsultant #lawyermarketing #AIinLaw #ai #wallinlawfirm #lawyertommy #marketing #lawyer #attorney

In today’s digital world, client reviews hold tremendous power. Whether on Google, Yelp, or Avvo, potential clients often turn to online reviews to gauge a law firm's reputation before making contact. #lawfirmmarketing #reviews #lawfirmconsultants #lawyermarketing

As traditional TV advertising becomes less effective in a world of streaming services, Over-the-Top (OTT) advertising is emerging as a powerful way for law firms to reach potential clients where they’re spending the most time: online. #lawfirmmarketing #lawfirmconsultants #lawyermarketing

Make sure you are targeting the correct clients. #lawfirmmarketing #lawfirmconsultants #targetedmarketing #lawyermarketing

When done correctly, TV can still play an important part in your marketing efforts. #lawfirmmarketing #lawyertvads #tvads #lawyermarketing #lawfirmconsultants

Why you need a combination of SEO and PPC for your law firm. #lawfirmmarketing #lawyermarketing #SEO #PPC

Why do we recommend setting an adequate marketing budget? #lawfirmmarketing #marketingbudget #lawyermarketing

Mass Tort Lawyers, are you considering getting involved in this litigation? #Depo-Provera #Depo-Proveralawsuit #masstort #lawsuit #lawyer

New rules to take effect in October: Key Points The Federal Trade Commission voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading advertising practices. The ban also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count. With the concurrent rise of e-commerce, influencer marketing and generative AI, more advertisers are turning to automated chatbots such as ChatGPT to quickly generate user reviews for products sold online. https://lnkd.in/grsJA-dC

We've seen a significant increase in website traffic and leads for many of our clients working with Consumer Attorney Marketing Group, Inc. (CAMG) just recently. We believe this is directly related to the high quality content on the websites. Here is possibly why: The recent spike in clicks and impressions you’re seeing across legal/medical verticals aligns with a significant event: Google’s August 2024 Core Algorithm Update, which was rolled out from August 15th to September 3rd, 2024. This update focused heavily on promoting high-quality, user-focused content and penalizing low-quality or spammy content. The update had varying impacts across industries, but the legal and medical sectors—being part of Google's Your Money, Your Life (YMYL) categories—are often significantly affected by these core updates due to the emphasis on expertise, authoritativeness, and trustworthiness (E-A-T). These sectors saw volatility as Google sought to reward websites providing genuinely valuable content. Many sites saw a significant surge in traffic and rankings early in the rollout, with some maintaining the gains, while others saw drops as the update progressed. The increase in impressions and clicks likely reflects these shifts, as your clients' content may have aligned well with Google’s updated guidelines, resulting in better rankings and more visibility. If you have questions or would like Consumer Attorney Marketing Group, Inc. (CAMG) to conduct an audit of your website, please contact Thomas Wallin