LeadGenius

🚨 Stop Chasing Industry Classifications—Start Targeting Business Models 🚨 Here’s the uncomfortable truth: relying on outdated industry tags like “Food and Beverage” or “Software Development” is holding your GTM strategy back. Why? Because those labels are vague, oversimplified, and downright useless when it comes to understanding how your prospects actually operate. What you should be asking is: Are they fine dining or fast casual? Do they sell SaaS or on-prem? Are they using Google Ads or running self-service models? Your buyers aren’t thinking about their NAICS code—they’re thinking about their business model. And if you’re not, you’re leaving pipeline on the table. Ready to ditch the old playbook and get real about what drives results? Read the full article here: https://lnkd.in/d29VdydD #B2BMarketing #ABM #DataInsights #SalesStrategy #IndustryClassification

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AWS re:Invent was a dazzling spectacle—Vegas knows how to do "first class" like no one else. 🎲 But as a marketer, I couldn’t help but wonder: do these massive investments pay off, or are they just an expensive game of tech showmanship? I dug into the numbers to see if the ROI on this week’s extravagance holds water—or if it’s just glitter under the Vegas lights. Spoiler: the findings might surprise you, it surely surprised me. 💡 https://lnkd.in/gxm7NcSz #aws #re:invent #Conference #vegas

We’re thrilled to announce our attendance at AWS re:Invent 2024! As a trusted partner to the AWS team, we empower marketers and sales teams with real-time data insights that expand account coverage and deliver a higher ROI compared to traditional tools like ZoomInfo. 👉 Are you an ABM marketer or Field Marketing professional attending AWS re:Invent? We’ve got something special for you: We’re offering a free enrichment campaign to attendees! This campaign can: ✅ Append missing data from your event attendee lists ✅ Add actionable signal data (like hiring trends, tech installs, and strategic initiatives) to accounts and contacts Why take us up on this offer? Because attendee lists are often overlooked by reps due to a lack of context or actionable insights. We help turn those lists into pipeline-generating gold by giving your team the intelligence they need for meaningful follow-ups. Let’s make your investment in AWS re:Invent count! DM me to learn more about how we can turn event data into closed-won opportunities. #AWSreinvent #AWS #reinvent #vegasbaby #ABMMarketing #FieldMarketing #EventMarketing #B2BData #LeadGenius

Data is Not the New Oil—It’s the New Milk 🥛 Every month, my wife asks me to do the “sniff test” on a carton of milk that’s been sitting in the fridge, just to be sure it hasn’t gone bad. And every time, I’m reminded of how real the concept of “expiration” is—especially when it comes to GTM data. When I go to the store, I buy a gallon of milk because I know my three boys will drink it before it expires. I don’t stock up on milk like I’m stocking barrels of oil. Yet so many RevOps teams buy data assets with the mindset that it’s a long-term resource, not realizing it’s perishable. Outdated data is like spoiled milk—it’s costing you without delivering the value. If you’re sitting on prebuilt, one-size-fits-all databases or using data from months (or years) ago, you’re basically chugging expired milk, and it shows in the results: high bounce rates, missed opportunities, and wasted efforts. 📉 That’s why tools like LeadGenius and Clay are in high demand—they offer on-demand, real-time data that’s fresh, relevant, and specific to the here and now. It’s time we start treating our GTM data with the “expiration date” mindset that it deserves. Curious about how fresh your data really is? I’m offering a free data audit to check for any “spoiled milk” in your pipeline. Let’s see if your data is helping you reach your GTM goals—or holding you back. Think of it as checking the expiration date on your milk. Your pipeline will thank you. 🥛🔍 #GTM #DemandGen #DataStrategy #OnDemandData #LeadGenius #FreshData

🚨 PSA for teams still grinding away with ZoomInfo 🚨 Here’s the cold truth 🥶 : you're pouring cash into per-seat licenses for outdated, one-size-fits-none data that costs you way more than you think. Meanwhile, teams making the switch to LeadGenius are slashing their true cost per lead and seeing a 31% spike in lead-to-opportunity conversion rates. What’s the secret sauce? It’s all about moving beyond the stale, pre-packaged databases. LeadGenius gives you bespoke, on-demand data tailored specifically to your targets—no more wasting your budget on contacts that don’t fit your ICP. Oh, and did we mention? No more ridiculous per-seat licenses. Your team can finally automate data hygiene and ABM contact discovery without shelling out for “data” that’s half dust. Say goodbye to endless ZoomInfo data-cleanup marathons and overpaying for seats just to access a limited, out-of-touch platform. Make the switch, get better results, and let LeadGenius do the heavy lifting while you focus on closing deals. 🚀 DM me for a free pilot evaluation and data audit. #Data #Zoominfo #BetterData

Does your 2025 GTM plan include expanding oversea? Check out this amazing resource and see why LeadGenius is the go to vendor for international revenue teams. https://lnkd.in/gXW9twPS