Letterdrop

Treat your LinkedIn connections the same as an email list, says Isaiah Crossman.‎ It's surprisingly effective. It might not be obvious at first, but when done right, it really works. Here's why it's better than traditional email lists: - It's easier to get connections than newsletter sign-ups - There's about a 40% chance someone accepts even a blank request - Your posts reach a portion of your connections, similar to email open rates You'll notice: - More people start recognizing your name - More folks engage with your content - Your outreach efforts become more successful You can then farm those engagements and compile warm lead lists.

Mega oof. Here's how to warm up those cold conversations this quarter... ♨️ ‎ You just need 1hr a week, max. 👉 ‎Share sales call insights, resources, or recent experiences‎ from your personal LI account 👉 ‎Leave thoughtful comments on relevant posts in your space 👉 ‎Get your team to do the same 1hr a week - and you could be increasing your outbound reply rates by 20% across the board. This is especially true if you follow-up with first party engagement on your posts with a thoughtful resource, NOT a pitch-slap. You stay top of mind and start nurturing one-to-many. Drafting these posts can take less than 5 minutes, if you onboard a tool like Letterdrop. Check it out 👉 ‎https://lnkd.in/gXVE3vYD

We’ve streamlined how we identify and prioritize the best-fit accounts for outreach. Here's how it works: 1. We aggregate the data - ➡️ ‎Website Visitors: Using RB2B (we’re exploring adding Clearbit/Warmly soon). ➡️ ‎LinkedIn Engagement: Accounts in our orbit via Letterdrop. ➡️ ‎Interest Signals: Accounts engaging with relevant topics, influencers, or competitors (also from Letterdrop). ➡️ ‎Cold Outreach: A list from Sales Navigator filtered by firmographics. 2. How we qualify the accounts automatically: All this data is fed into a Clay table, where we layer in answers to key qualification questions, such as: Is their CEO active on LinkedIn? Are they hiring in sales, marketing, or RevOps leadership? Do they use intent tools like 6sense, Clearbit, or G2? Do they have an active sales or demand gen team? These questions help us define what makes a best-fit customer—and now, we answer them automatically. 3. We score and sort accounts Each account gets a weighted score based on these signals. We rank them, identifying the top 50 accounts every week. 4. We prep for outreach The top 50 accounts are pushed to another Clay table, where we: a. Look up relevant contacts (e.g., Heads of Sales, Marketing, RevOps). b. Enrich data with emails and additional context. c. Sync them with Apollo, ready for personalized, handwritten outreach (with some help from templates). This approach saves us hours of manual research and ensures we’re always prioritizing the accounts most likely to convert - you should give it a try!

Isaiah Crossman‎ helps compare apples to apples with time spent/ROI on LinkedIn vs solely cold channels.   ‎ In just one hour on LinkedIn, your team could achieve: • 400 post views • 15 new connections • 3 successful DMs Now, stack that up against the same time spent on email: • 6 personalized emails • 2 connections • 0 booked meetings Imagine the ROI if you combine these channels. LinkedIn helps teams: 1️⃣ Work smarter, not harder LinkedIn shines in its ability to reach tons of ideal customer prospects quickly and easily and is the least saturated among other channels (for now). 2️⃣ ‎Create meaningful connections It's not just a numbers game. LinkedIn helps you build stronger brand awareness and relationships with prospects. You're not just reaching more people; you're making better connections. Bottom line? Time spent on LinkedIn gives you more value in both quality and quantity of interactions with potential customers. Is your sales team making the most of LinkedIn? If not, it might be time to shake things up.

The "New phone, who dis" of the 80s and 90s. As for sellers today - DMs, calls, and connection requests get ignored. People are booking less meetings. It comes down to the overwhelming credibility gap that exists between buyers and sellers. It's easy to close that gap ➡️ ‎Take 5 mins a day to post about something you heard on a disco call, an industry trend, something you think ➡️ ‎Respond to comments ➡️ ‎Start conversations in other people's comments ➡️ ‎Continue conversations in the DMs after seeing engagement, send helpful resources ➡️ ‎Repeat at least 3x a week Warmer conversations = higher reply rates and a higher likelihood your request for a chat will be accepted. Its easy to scale - and it's free.

Stop it... get some help. Or... get some first-party intent data, damn it. - You post regularly - Prospect likes a post about X - You connect with them within 24hrs  - You drop them a helpful resource relating to X - Within a week, you continue the convo and ask if they want to chat about solutions relating to X - Profit  Seriously - we saw upwards of 15% increase in reply rates across the board when we started doing this Try it out

So construction, HR, and cybersecurity walk into a bar... We put together a list of 123 social sellers across 10 verticals, just to prove that your audience is DEFINITELY on LinkedIn and engaging with influencers like these. AKA - you should be posting! Check it out https://lnkd.in/gMsuMH5w (As for the joke... we're in sales. Idk how it should end.)

What's your go-to, sellers? Ours is probably "where are you calling from today" or weekend stuff (Bonus points if you can somehow tie your opener to the topic of a recent post the prospect engaged with 😉 ‎) 

Every person you add to your social selling program increases its effectiveness exponentially  Why? You can "borrow" each other's networks And sellers can get just as much (if not more) reach as execs Picture this: Your CEO has 7,500 LinkedIn followers. She posts every day & is the only one posting at the company. For the sake of simplicity, let's say that leads to 7,500 impressions per day Not bad BUT What if your VP of Sales posts every day too? He has 5,000 LinkedIn followers and most of them are direct buyers So 7,500 followers + 5,000 followers = 12,500 impressions a day right?? Wrong If your CEO & VP of Sales like / comment on each other's posts, each post will be shown to BOTH of their networks That's 7,500 people from the CEO's network & 5,000 people from the VP of Sales' per post With them both posting that's 25,000 impressions a day So by doubling the amount of people posting you've increased your content's reach by 4X We haven't even added a 3rd person to this equation yet... "borrowing" each other's networks gets even more powerful as more team members join in

Co-prospecting can increase your booking rate by 20%. BDRs ➡️ ‎below-the-line ICs ; AEs and execs ➡️ above-the-line DMs. This combined with social selling = surrounding the account and warming DMs up for those demos. Plus - it's free!!