Letterdrop

Not 👏 ‎all 👏 ‎engagement 👏 ‎equals 👏 ‎leads, says Laura Erdem‎ No, you shouldn't book a meeting with someone who likes your post. Too eager! And they might not be the best-fit. Here's what to do instead: 1. Follow your potential contacts' feeds and group them in a list. 2. Regularly like their posts for a couple of weeks. 3. Use this time to get a feel for what they care about. 4. After this period, send a connection request without a message. 5. Keep interacting with their content for another week after connecting. This approach helps you pop up in their feed often, making your profile more recognizable. By the time you start a conversation, you've already built a connection through steady engagement. This method turns cold outreach into warmer, more welcoming interactions. Why not give it a shot and see your LinkedIn networking skills take off?

Are you using AI to book more meetings this year? At Demo Fest 2025, we’re showing how social selling can turn LinkedIn into your #1 pipeline channel (shoutout to our friends over at AI Marketing Alliance for including us!) Why not join us on Feb 27th, between 12 - 2PM EST? 👉 https://lnkd.in/df9uWAiX You'll learn all about: 🔹 AI-powered outreach 🔹 More engagement, less manual work 🔹 More pipeline, faster Hope to see you there!

Are you making the most of LinkedIn for sales prospecting? Here's why you should be: 1️⃣ Impressive close rates For Neal Goyal‎ and his team, LinkedIn has  an 81% close rate. That's almost twice the average. Why such great results? LinkedIn content builds trust and familiarity before you even make the first call. 2️⃣ Faster sales cycles Even better, these sales cycles are 50% shorter. Your potential clients have probably been seeing your content, getting to know you and your expertise. This early connection is super valuable. 3️⃣ Nurturing leads to wins But there's more. Keeping in touch with prospects already in your sales pipeline through LinkedIn content can lead to an amazing 80% win rate. It's a gentle way to stay on their radar, providing value throughout the process. The numbers tell the story. Watch Neal chat about this more here: https://lnkd.in/g6ZQJp8y

STOP. 🖐️ ‎ Are you sure you're doing LinkedIn right? Ads, spammy DMs, follow-up inMails - this isn't the way to go, especially since buyers are all inundated with the same thing from 100 other vendors. It's much simpler than that. We see 2.8x reply rate (e.g., to cold email) when an account has 2 touch points before outbound. Here's how to do it: 1️⃣ ‎Create demand through regular, valuable content 2️⃣ ‎Identify prospects who are aware of you or problems you solve 3️⃣ ‎Start conversations by getting relevant profile, messaging, and context in your CRM / SEP Boom.  And Letterdrop can help you turn sales calls into defensible content in four minutes, flat. Start generating and capturing demand for minimal lift today.

Close rate as a metric is trending in the sales space right now. Reps are stuck with 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗹𝗼𝘄-𝘃𝗮𝗹𝘂𝗲 𝗱𝗲𝗮𝗹𝘀 that won’t close. SaaS and B2B markets are 𝗳𝗹𝗼𝗼𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. The solution? 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘄𝗶𝗻 𝗿𝗮𝘁𝗲. Neal Goyal [Tapcart, Disco] achieved an 𝟖𝟏% 𝘄𝗶𝗻 𝗿𝗮𝘁𝗲 and 𝗰𝘂𝘁 𝗵𝗶𝘀 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲 𝗯𝘆 𝟓𝟎%. His secret? LinkedIn. Here's the playbook: 🔹 𝗕𝘂𝗶𝗹𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴: Post insights your prospects care about. Comment thoughtfully. Earn trust. 🔹 𝗦𝘁𝗮𝘆 𝘁𝗼𝗽-𝗼𝗳-𝗺𝗶𝗻𝗱: Share helpful content during the sales cycle to nurture deals. Neal’s in-cycle win rate hit 𝟖𝟎%. 🔹 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Track cohorts, deal revivals, and touchpoints (tools like Letterdrop help with this).

"I'm building relationships with all these prospects. How do I know it's turning into revenue?" Here are some leading metrics you can track 1. New ICP followers/connections: This shows your network and sphere of influencer with buyers is growing 2. Interactions with ICP buyers: For each opportunity that comes up, how many times did the prospect engage with before and during the deal - website, ads, likes/comments, profile views, comments, DMs, emails, newsletter opens, webinar signups, asset downloads 3. "How did you hear about us?" in inbound demo forms: Where do buyers think they heard about you - is it a person or channel? Check your CRM for the source of deals to understand how prospects heard about you. Look at 6-12 month trends to see if you're seeing making a difference. It won't be immediate or black and white like direct response. Take a longer view. The trick is to pinpoint which interactions matter most and zero in on those. -- We create full-length, tactical guides and more in our weekly newsletter - why not join 1000s of successful sellers like you? https://lnkd.in/gQuDFSF6

If you’re a seller using LinkedIn, your current profile might be hurting you. Most sellers' profiles look like this: “Senior Account Executive | +120% to quota | President's Club” Why do buyers ignore it? Because it’s all about YOU. Your title screams, "I'm going to pitch you in DMs." Here's how folks like Alex Lindahl‎ get it right (shoutout to him! 👋 ) ‎ ✅ Headline: "GTM Engineer | Helping RevOps teams automate workflows" – Buyer-centric, showing value ✅ Cover Photo: Clear value prop + branded design ✅ About Section: Focused on buyer outcomes, not a personal resume If you want buyers to actually respond to your DMs, follow his lead. Need more tips like this one on booking more meetings? Why not grab our newsletter on this page? https://lnkd.in/gQuDFSF6 ‎

Missed the webinar yesterday? No prob. Disco's VP Strategic Sales, Neal G, had the following to say about LI: ⭐ ‎𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Neil's e-commerce background gave him empathy that helped him connect with prospects on a deeper level. ⭐ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀: Engage before you pitch (thoughtful comments > cold DMs). Post content to stay top-of-mind and nurture deals. ⭐ 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Shorter sales cycles, higher win rates, and more inbound opportunities. ⭐  𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: LinkedIn is a stage where your buyers are. Few sellers post—those who do, stand out. Want to watch it back? Click here: https://lnkd.in/eGASRQrC

Win rates at 81% when sourced or nurtured lead on LinkedIn? You bet. Catch the webinar on this and more next Thursday, Feb 6 at 10am PT. 👇 https://lnkd.in/dssZJbUj

Y'all coming? 👀 ‎ T-minus 2 hours with Neal Goyal‎ - register! 👇 ‎       https://lnkd.in/dssZJbUj