Levi Strauss & Co.

Today, the Levi's® brand debuted the second chapter of the REIIMAGINE campaign with global icon Beyoncé. “Pool Hall” reinterprets an iconic 1991 Levi’s® ad and features Beyoncé effortlessly showcasing an iconic denim-on-denim look as she takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool. Chapter 2 celebrates Levi’s® products as modern style staples that continue to evolve while embracing bold interpretations and encouraging wearers to make them their own. Learn more about "Pool Hall" ➡️https://lnkd.in/da5xwEJU

Los Angeles holds a special place in our hearts here at LS&Co. — it's the home of our Beyond Yoga® brand, the Haus of Strauss, hundreds of employees and more than 20 retail locations. We watched with heavy hearts as the wildfires in and around Los Angeles caused widespread destruction and uncertainty last month, and knew we needed to contribute to relief efforts. That's why our Levi’s®, Beyond Yoga® and Dockers® brands joined forces with several other brands to host a two-day Benefit Shop to provide free clothing and products to people impacted by the recent fires in the greater Los Angeles region. Staffed by LS&Co. employees and other community volunteers, the shop welcomed more than 1,700 people and gave away thousands of products. Read more about the Benefit Shop and other ways we're supporting the community ➡️https://lnkd.in/gNkibFjY

At LS&Co., we're proud to amplify the voices of our Black employees through Project Onyx, our Black employee resource group (ERG). In honor of Black History Month, members are sharing their personal stories of resilience, identity and the power of style. See what they said below and learn more at➡️https://lnkd.in/gSkPNw3t

There’s a new premium line hitting the denim world this year — introducing the Levi’s® Blue Tab collection. Learn more about the brand’s latest premiumization play ➡️ https://lnkd.in/gVUEzcjN

Today we announced a series of strategic leadership changes aimed at accelerating our shift to become a best-in-class omnichannel retailer. These changes are designed to realize the full potential of LS&Co.’s iconic Levi’s® brand and products, improve the company’s speed and agility, and further its commitment to consumer obsession and innovation. Learn more about today’s changes ➡️ https://lnkd.in/grtJ5igC

Black History Month is a time to look back on and celebrate the significant contributions Black Americans have made to our culture and communities for centuries. Today, we’re shining a light on legendary Hollywood designer Bill Whitten, whose iconic designs were worn by celebrities for decades and who created one of the latest additions to the Levi Strauss & Co. Archives — a custom denim suit for Sir Elton John. Learn more from LS&Co. Historian Tracey Panek ➡️ https://lnkd.in/gfndE4Ex

The holiday season may be “wrapped,” but there’s still so much to celebrate here at LS&Co. As we reported in last week’s Q4 FY24 earnings, we delivered a strong holiday season — so, what drove such strong sales for the Levi’s® brand around the world? Discover our bestsellers for men’s and women’s tops and bottoms in all our regions this holiday season ➡️ https://lnkd.in/g8aWBMYU

ICYMI, this weekend we’re hosting a Benefit Shop at Ovation Hollywood to provide free, new Levi's®, Beyond Yoga® and Dockers® clothing* to those impacted by the recent LA wildfires. In addition to our already incredible group of brand partners, we’re also thrilled to welcome E.L.F. BEAUTY and RareBeauty, APTHCRY and Bobbie. In partnership with Amoeba Music, we’ve also added amazing DJs to our benefit lineup. We have a few spots left — sign up at https://lnkd.in/gWKYYk4x * Sign-up is required to attend. Priority will be given to people impacted by the fires and those who sign up for a specific time slot. Each impacted individual will receive a voucher for a set amount of free new clothing. For the LA community, pricing will be listed and 100% of sales will benefit California Community Foundation’s Wildfire Recovery Fund.

Every year, Levi Strauss & Co. and our employees make an incredible impact on communities through a variety of company initiatives and personal volunteer hours. 2024 was no different. Learn about some of the key causes that LS&Co. and our employees supported last year. ➡️ https://lnkd.in/g3j6T6Aq

From SF to LA, California is our home and holds a special place in our hearts.     As part of our ongoing support of this creative and loving community, we are inviting anyone impacted by the LA fires to sign up to attend a benefit shop where they can select new Levi’s®, Beyond Yoga® and Dockers® clothing* at no cost to help replenish what they’ve lost.    Join us, along with STATE Bags, Tea Collection, Ingrid + Isabel, STORQ, Supergoop!, and Rothy's, at Ovation Hollywood on February 7 for an exclusive event for those impacted, and on February 8 for an open event for all to benefit fire relief in partnership with California Community Foundation Wildfire Recovery Fund. Let’s come together to support the LA community during this challenging time.    To learn more and sign up, visit https://lnkd.in/gWKYYk4x   * Sign-up is required to attend. Priority will be given to people impacted by the fires and those who sign up for a specific time slot. Each impacted individual will receive a voucher for a set amount of free new clothing. For the LA community, pricing will be listed and 100% of sales will benefit California Community Foundation’s Wildfire Recovery Fund.