Liaison

Are you joining us in San Antonio this summer for #experienceLIAISON? Check out the fabulous venue set to host the next installment of this popular #HigherEd and #EdTech event. 📍Hyatt Regency Hill Country Resort & Spa 🗓 June 16-18, 2025 💥 Registration is open! 🔗 https://hubs.ly/Q033YqvF0

To further maximize impact, institutions can use surveys and initial engagement data to tailor their outreach strategies, which allows them to deploy resources efficiently while maintaining relevance. For example, expensive print materials can be reserved for students who show strong interest in particular programs, while a social media campaign may be more appropriate for inquiries earlier in the enrollment cycle. 📰 Personalized Comms Strategies That Drive Student Engagement in #HigherEd ✍️ Craig Cornell 🔗 https://hubs.ly/Q033QtQb0

Programs looking to increase the diversity of their incoming classes and appeal to a broader set of applicants NEED comprehensive capabilities and holistic processes that expand admissions insights and deliver results. Liaison’s SlideRoom, a cloud-based comprehensive portfolio management and review system, makes it all possible. Learn more about this dynamic application tool today in our latest article. 📰 SlideRoom: Application and Portfolio Tracking with Unparalleled Impact 🔗 https://hubs.ly/Q033NMjw0

Community colleges serve a broad spectrum of students, from recent high school graduates to adults pursuing new careers. Traditionally, institutions would segment students into general categories—such as direct-out-of-high-school, transfer, or adult learners—and deliver similar messaging to each group. However, students within these categories have vastly different needs. Without targeted communication, critical nuances in messaging are often overlooked, leaving some students feeling disconnected because they don’t believe the college understands them. #AI can help personalize communications to your target audience, and Jeremy Schaeffer is here to help #CommunityColleges navigate it all. 📰 Transforming Student Engagement: How AI Is Personalizing the Community College Experience 🔗 https://hubs.ly/Q033B52t0

Revolutionize your grad school admissions with #MyLiaison. With #MyLiaison, you can simplify the application experience for students and enhance your institution's selection process. Check out this new platform today! 🔎 https://hubs.ly/Q033ld9W0

In her third installment of how to avoid marketing pitfalls, Jess Lanning covers hot enrollment marketing topics like hyper-segmentation, follow-up emails, and building a message matrix. Is your institution personalizing its marketing efforts effectively? Find out what your team can implement on campus today to create targeted student comms. 📰 Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way 🔗 https://hubs.ly/Q033mfw60

One key role of financial aid is the optimization capability. Optimization allows institutions to adapt aid policies for entire cohorts or demographic groups. ⤵️ For example, schools can address rising inflation in high school GPAs by recalibrating merit-based awards to prioritize equity and maintain fairness in their financial aid distribution. This adaptability keeps aid plans relevant as the dynamics of #HigherEd continue to shift. 📰 Making Higher Education More Affordable: The Role of Financial Aid Strategies 🔗 https://hubs.ly/Q0330Xz50

"Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle. A one-size-fits-all approach to creating a nuanced strategy can no longer work in an environment of shrinking applications and increased competition." - Craig Cornell 📰 Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy 🔗 https://hubs.ly/Q032Rcwy0

Registration is open and our holiday sale is live until Friday! Head to the website for more information about #experienceLIAISON in San Antonio next summer. 🗓 June 16 - 18, 2025 📍 Hyatt Regency Hill Country Resort & Spa, San Antonio (TX) ⏰ Holiday Sale - when you register, you can get a second registration for 50% off! 💡 Optional pre-conference training provided Pssst, registration is this way! ⤵️ https://hubs.ly/Q032H4t30

We recently sponsored a webcast with Inside Higher Ed about the future of AI for enrollment management professionals in #HigherEd. You can now listen to that conversation as a podcast! Click the link below to hear about the emerging practices for building data readiness and AI literacy among admissions and enrollment personnel. 🎧 Ep. 139: Enrollment Management's AI Future 🔗 https://hubs.ly/Q032vQ9W0