Liaison

What are the 2025 trends and best practices for inquiry response strategies in graduate enrollment management? The teams at NAGAP, the Association for Graduate Enrollment Management and Liaison are conducting a survey and research project to uncover the answer. Members of NAGAP are encouraged to participate in a brief survey about the inquiry response strategies you currently use to engage prospective applicants who complete a request for information (RFI) form. This survey includes questions like: ➡️ How easy is it for graduate prospective students to find your Request for Information (RFI) form online? ➡️ To what extent is your RFI form optimized for mobile? ➡️ What is your institution's average response time to graduate prospective student inquiries? ➡️ Have you implemented automated responses to RFI form inquiries? To participate in this survey and provide valuable insights into the factors influencing the success of the entire graduate enrollment management (GEM) community, please check your NAGAP News weekly newsletter for the link! #HigherEd #GraduateEducation

If you set resolutions to travel more this year and gain further professional development, we've got you covered! ⤵️ Now through January 17, when you register for #experienceLIAISON in San Antonio, you can bring a teammate for half the price! Join us this summer at a spectacular #HigherEd conference for #admissions and #enrollment professionals. ✨ Register today ✨ 🔗 https://hubs.ly/Q031HhPp0

Recruitment and enrollment strategies for undergraduate studies should be data-informed and personalized, prioritizing quality over quantity. Craig Cornell explains that “flipping the funnel” is a necessary mindset to shift the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates. With Liaison solutions, your campus can utilize predictive analytics, real-time engagement, and tailored outreach to attract and retain students who are well-suited to your programs. Read the full article at the link below! 📰 How to Recruit Undergraduate Students Who Persist 🔗 https://hubs.ly/Q031Hyft0

~ Western Connecticut State University ~ 📍Danbury, CT ✨ Othot, TargetX WCSU implemented Liaison’s TargetX CRM solution in 2013 and Liaison’s Othot AI solution in 2022. Both solutions were introduced to address critical challenges in their admissions process, including inefficient workflows and decentralized data tracking. Read the full story about our partnership with WCSU at the link below. ↙️ 🔗 https://hubs.ly/Q031xJxW0

Please join us in welcoming our newest centralized application service users, North Carolina Central University, to the #NursingCAS community! 🎉 #NewPartner #Nursing #CAS

If you're attending the Council of Independent Colleges President's Institute meeting, look to connect with Sarah Coen, Todd Abbott, and Eric Groves. 🎊

We began a collaborative relationship with The California State University in 2016 with the creation of Cal State Apply, a Centralized Application Service (#CAS). CSU, the largest statewide university system in the country, collaborated with us to build this application, which saw a successful launch and continues to thrive, processing approximately 1.2 million applications annually through Cal State Apply. In August 2023 we launched another project, the CSU Transfer Planner, to facilitate seamless transitions for community college students to CSU campuses. The CSU Transfer Planner helps students track coursework, research programs, and plan their academic paths, enhancing the transfer process and supporting enrollment goals. With Rebecca Barry's expertise and continuous support for our partners at the CSU, we are proud to share this story. Click the link below to read about our work together and the roadmap for our future endeavors. 🔗 https://hubs.ly/Q0314pzF0

📰 The Case for Graduate Application Fees For the past several decades, graduate enrollment has been a secondary consideration for most institution-level planning. With demand from students on the undergraduate level decreasing and a recognition of the growth opportunities in graduate education, graduate enrollment management (GEM) professionals are increasingly getting what many have long sought–attention. While grad programs deserve the attention due to their ability to generate additional revenue for institutions which typically devote most of their resources to undergrad, with attention comes scrutiny. Click below to continue reading this insightful piece written by Julie Masterson, Art Munin, Ph.D., and Stephen Taylor. #HigherEd #GraduateEducation #GEM

Happy New Years! 🎉 We look forward to continuing our strong partnerships, developing more innovative #EdTech and fostering a larger #HigherEd community in 2025.

Employing the right customer relationship management (CRM) solution enables better enrollment management outcomes for applicants, students, and admissions leaders. Is your institution using the right #CRM? ⤵️ ⤵️ 🔗 https://hubs.ly/Q030nQkB0