Limelight Insights by Shugoll

When meeting with our clients, a discussion of the ROI of market research often comes up. Our clients wonder: Is market research really worth the investment? Are we going to be able to return to our stakeholders and say, "Market research increased our sales or profits?" While its direct ROI is often very challenging to pinpoint/"prove", research from Hinge Marketing shows that, "...professional services firms that did systematic business research on their target client group grew faster and were more profitable than their peers and competitors." So, there's a reason top companies invest heavily in market research. They recognize that market research is about more than simply gathering data - it's about truly listening to your customers and being able to make informed decisions based on their feedback that drive growth (which, according to Hinge, certainly seems to have an attractive payoff)! Curious about how market research can drive your business growth? Reach out to us to schedule a complimentary consultation: https://lnkd.in/eVb2NWts See the research from Hinge here: https://lnkd.in/eA5Fmvs9 #MarketResearch #ROI #BusinessGrowth #BusinessStrategy #MarketTrends #InvestInResearch

The holiday season is one of the biggest shopping times of the year. Market research can help companies predict shopping trends and learn how to best capture potential shoppers' attention. Look at some of this season's holiday shopping insights gained through market research at: https://lnkd.in/eiYqCiaZ At Limelight Insights, we know that insightful research fuels impactful strategies. Reach out to learn how to utilize market research to enhance your business' success this holiday season and beyond: https://lnkd.in/d84phyyk #MarketResearch #Holiday #Christmas #Shopping #Gifts #Quirks

Limelight Insights is looking for a talented market research recruiter to focus on our public policy work. Job Type: Full-Time or Part-Time Location: Remote work position Limelight Insights by Shugoll, a Rockville, MD-based market research and online research technology provider, is seeking a talented Market Research Recruiter and Interviewer with a background in government affairs and public policy to join our remote team. As a key member of our recruiting team, you will source and interview public policy professionals working in roles that focus on public policy issues to participate in focus groups and one-on-one interviews. Job Duties / Activities: - Contribute to shaping public policy by identifying and recruiting experts to participate in critical research studies. - Research and identify public policy professionals from federal, state, and local government, think tanks, non-government organizations, advocacy organizations, trade associations, lobbying firms and private companies. - Screen  potential respondents through questionnaires to determine their eligibility to participate in a research study. - Invite and schedule qualified respondents to participate. - Build and maintain a robust network of public policy experts for Limelight Insight’s panel. Skills and Qualifications: - Previous experience as a recruiter or project manager for a market research firm is strongly preferred. - Strong interest in and general knowledge of public policy issues and the federal government is strongly preferred. - Ability to cold call and email potential candidates in a confident and professional manner and clearly explain our mission and the purpose of our outreach. - Strong knowledge of Windows operating systems. - Past experience working in federal or local government or with an advocacy organization is greatly beneficial. - Education: Associates degree or higher. Job Hours and Location: Fully remote position. Hours are typically Monday – Friday between the hours of 9:00 AM – 6:00 PM EASTERN TIME What We Offer: Competitive salary and benefits package Remote work flexibility Opportunity to work on impactful research projects To Apply: Submit resume and cover letter to jobs@limelightbyshugoll.com

During election periods, many focus groups are conducted with undecided voters to obtain their opinions about the candidates and determine what might sway them to vote one way or the other. Recently, Limelight Insights had the opportunity to recruit a group of Latino voters from the DC area for a faux focus group segment on The Daily Show featuring John Leguizamo. Here's our President, Rick Seale, who directed the recruit and had a chance to grab a photo with Leguizamo after the conclusion of the focus group. #TheDailyShow #MarketResearch #WashingtonDC

Happy Thanksgiving! We want to take a moment today to thank all of our amazing clients and partners for your valuable insights and collaboration. We are so grateful for your support! #Thanksgiving #MarketResearch

Happy Veteran's Day! Today, we pause to recognize and honor the brave men and women who have served our country. Their sacrifice and dedication to protecting our freedom inspires us all.

Findings of a recent survey of our market research database participants reveal that even post-pandemic, a majority of research participants (55%) still prefer online focus groups compared to just 16% who prefer in-person sessions (the remaining 29% have no preference). What's the reason for this continued preference for online qualitative research? Our survey results highlight the following key benefits of online that stand out to participants: Appeal: They find the idea of participating in online research more appealing than in-person. Convenience: Participants can join from the comfort of their homes, saving travel time and costs. Ease of participation: Online formats allow for a more flexible schedule, accommodating various time zones and personal commitments. Desire to participate: Digital platforms can enhance interaction with tools that foster participation and feedback in real-time which can it more exciting/dynamic. As the landscape of market research evolves, understanding these preferences is crucial for tailoring your research strategies. Let us help you navigate these changes effectively! How do you feel about online vs. in-person focus groups? Share your thoughts in the comments! #MarketResearch #FocusGroups #ConsumerInsights #OnlineResearch"

No tricks, only data-driven treats! Limelight Insights can uncover the insights you need to help you face scary business decisions head on. Contact us to learn how: https://lnkd.in/ek33TkVB Happy Halloween! #marketresearch #insights #halloween

Trends may come and go, but the Stanley brand certainly captured the drinkware spotlight. And the brand's success was largely because of insights from real consumers that helped inform the brand's strategy. Recently, our Research Director, Summer Shelton, attended an event hosted by the American Advertising Federation's Cincinnati Chapter, where she gained valuable insights from Stacey Boney of Hanson Dodge—the agency behind Stanley’s incredible growth. Throughout her presentation, Stacey reiterated the importance of insights and described how market research played a pivotal role in: - Understanding Stanley's Millennial audience - Guiding communications efforts to engage this target market - Informing the Stanley brand's overall business strategy At Limelight Insights, we know that insightful research fuels impactful strategies. Reach out to learn how we can help your brand uncover the insights you need to inform your business decision making: https://lnkd.in/d84phyyk #Stanley #MarketResearch #MarketInsights #BusinessGrowth

We love finding examples of big brands using consumer insights to inform their business strategy. In recent research from eMarketer for popular food delivery platforms, DoorDash and Uber Eats, findings revealed that, "While overall restaurant spending is under pressure as diners search for deals, DoorDash and Uber Eats are winning over affluent customers who care more about convenience, speed, and selection than price." Additional market research could help these brands identify the best messages to reach this more affluent customer base. Limelight Insights by Shugoll prides itself on helping clients determine the best marketing and communication strategy to increase revenue and drive their brands forward. Visit our website to learn more about our research services: https://bit.ly/3flUpk6 Read more about the research here: https://lnkd.in/e7cEHKQ2