Linqia

🚨 Episode 53 of Creator Economy Live is here! 📢 On this week’s special episode, Keith and Brendan sat down with Jon Youshaei LIVE from Las Vegas. After nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. The group touched on topics like... ➡️ The paradox of production ➡️ Why Jon left his dream job ➡️ How he landed interviews with MrBeast, Logan Paul, Marques Brownlee, & Charli D’Amelio ➡️ Tips on how to find up-and-coming creators whose engagement punches above their following. This one’s packed with insider secrets you don’t want to miss. 🎧 Listen now: https://lnkd.in/gqu-xhWE #creatorconomylive #creatoreconomy #influencermarketing #socialmedia

🚨 Data Alert! We analyzed 200+ of our campaigns that ran in 2024 to compare year-over-year insights. 📊 With influencer marketing budgets growing, brands doubling down on TikTok, and new content formats on the rise, there’s a lot to unpack. Here’s what we found: ➡️ Investment in influencer marketing continues to grow—our campaign volume increased by 39% in 2024. ➡️ Despite the impending ban, TikTok campaigns doubled. ➡️ Influencers are being paid more—micro saw a 13% boost and mega saw 3%. ➡️ Nearly half of all influencer campaigns (49%) integrate paid media amplification, with brands allocating an average of 37% of their budgets to maximize reach and impact. ➡️ Looking forward, we anticipate the popularity of “on the street” content continuing to grow. We’ve already run double the number of OTS campaigns in 2025 than all of last year, and we’re only two months into the year. If you’d like the full breakdown of our research, head to our blog for more! 👇 https://lnkd.in/dKA2iaF9 #creatoreconomy #influencermarketing #socialmedia 

Episode 52 of the Creator Economy Live Podcast is here! 💥 This week Keith and Brendan sat down with Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares her insights on creativity, influencer marketing, the future of the creator economy, and most importantly, her favorite punk music. 🎸 👩🏼🎤 ⭐ The team also breaks down Meta’s latest push to lure creators, Instagram’s algorithm updates, and Linqia’s latest Creator Intelligence launch. Stream the episode now 👉 https://lnkd.in/gAcD68Dz #creatoreconomy #influencermarketing #socialmedia

Super Bowl weekend is here, and the buzz across the industry is undeniable. This year, influencers are taking the spotlight like never before. ⭐ Ferrara is already making noise with their upcoming Super Bowl ad featuring Shaboozey. Last year we sat down with Brian Camen from Ferrara to learn about how brands like Nerds and Trolli use influencers to drive results. 🍬 Here are some key takeaways from our conversation that can help you sharpen your influencer game plan: 🦸 Think beyond the walls of social media: Case in point - Ferrara’s Nerds Super Bowl commercial that featured Addison Rae. Brian also stressed the importance of paid media as part of an integrated influencer strategy, and challenged the ability to drive measurable value without having a paid component. 🏟️ Brands should seek fandom over following: Ferrara always looks for creators who show existing brand love first. Addison previously posted organically about her love of Nerds, Destiny’s Child singer Michelle Williams expressed love for Brach’s candy corn, and Chicago Bears quarterback Caleb Williams ate Trolli gummy worms on the sidelines, all before they officially partnered with the brand. 📊 Creating measurement frameworks that matter: It may not be the flashiest but it’s often the most important task. Once you can quantify your successes to the C-suite—and connect all influencer content to paid media—the ability to extrapolate and scale is significant. Not only can influencer marketing be one of the highest performing channels, it can help fuel the performance of all the other channels. 🔗 Head to Ad Age article for the full story  👉 https://lnkd.in/dx7bBVgr #creatoreconomy #influencermarketing #socialmedia #superbowl

📢 Creator campaigns can fuel the entire marketing engine 📢 Keith Bendes joined the Shorty Awards podcast, "It’s No Fluke," to talk all things influencer marketing with Jeff Barrett. Here’s a sneak peek of what they covered:  ✅ How to prove business impact on influencer investments ✅ How to leverage creator content across every channel, social & beyond ✅ The need for better metrics around cultural relevance ✅ The different types of creator partnership (affiliate, CGC, gifting, product collabs, sponsored posts, etc).  ✅ Why creators are either your most valuable partners or greatest competitors ✅ Why designing for earned is everything Check out the full episode here: https://lnkd.in/gw3EeuzB #influencermarketing #creatoreconomy #socialmedia #shortyawards

🎤 The wait is over—Creator Economy Live starts TODAY in Las Vegas! Make sure to catch Keith Bendes and Brendan Gahan LIVE on stage with legendary guest, Jon Youshaei. Plus, don’t miss Linqia’s Denise Vitola playing MC duties on Stage 2 where a host of leading industry voices will be dropping their knowledge. 👏 📍In Vegas for the conference? Connect with us at hello@linqia.com! #creatoreconomylive #creatoreconomy #influencermarketing #socialmedia

January may have been one of the busiest months in social media in a long time, and we have the full breakdown of all the top stories From a 24 hour TikTok shutdown, to a slurry of Meta feature releases, to the unveiling of the YouTube algorithm, it was an action packed month to say the least. Check out the full roundup, and below are some of our Linqian's favorite stories... 💡 Instagram is sharing insights into its algorithm with a new content series 🤑 Meta is luring TikTok creators with $5K bonuses for some, and up to $50k bonuses for others 📲 Instagram announced Edits, a CapCut competitor launching in March ⏱️ YouTube is expanding three-minute Shorts to all users 🏛️ The White House wants creators in the press room Be sure to subscribe to never miss a roundup👇 #socialmedia #influencermarketing #creatoreconomy

Curious how AI is transforming influencer marketing? 🧠 Linqia’s Daniel Schotland sat down with Brian Wiles on the Autozy Curve Ahead Podcast to discuss all things AI in influencer marketing and more! You’ll learn…. 👉 How AI optimizes influencer selection for measurable campaign impact 👉 The evolution of influencer marketing from blogs to TikTok and Instagram 👉 Trends like retail media and integrating influencers into shopper marketing 👉 Balancing creative freedom with brand guidelines Grab your headphones and tune in now! 🎧 🔗 https://lnkd.in/gpnYc-DT #creatoreconomy #influencermarketing #socialmedia #ai

Linqia is proud to introduce Creator Intelligence, a scoring system to tackle two of the biggest challenges in influencer marketing 📊 In our 2025 State of Influencer Marketing Report, we found that measuring ROI and choosing the right creators are the top two challenges marketers face when it comes to their influencer investments. That’s where Creator Intelligence comes in! It scores creators based on the most important KPIs, and it’s fully customizable, so you can weight metrics that matter most to your brand. Here’s what sets it apart: 1️⃣  It’s both quant and qual: It analyzes both quantitative metrics (engagement rates, ROAS, click-through rates) and qualitative factors (ease of collaboration, content quality) to give brands a comprehensive view of creator performance. 2️⃣ It’s 100% customizable: Brands can prioritize the metrics that matter most, whether it’s views, content quality, or something else entirely. 3️⃣ It makes picking future creators much easier: By stack-ranking influencer performance, Creator Intelligence helps you find the right creators faster and plan more successful campaigns. Plus, we're excited to share this on Day 1 of the Association of National Advertisers Creator Marketing Conference, where key conversations on creator economy challenges are happening! Read the full release here 👉 https://lnkd.in/dzcU-A77 #creatoreconomy #influencermarketing #socialmedia #ANACreatorCon

We’re headed to Creator Economy Live in Las Vegas next week! 🎲 To kick off the event, Keith and Brendan are recording a LIVE podcast with the one and only Jon Youshaei, founder of Youshaei Studios. Jon’s wealth of experience includes… 💥 8 years at YouTube & Instagram 📈 566K subscribers on his YouTube channel 🎙️ Interviews with creators like Logan Paul, MrBeast, and Liza Koshy He’s a powerhouse with multiple successful channels, podcasts, and hundreds of millions of views, so this will be an insight-filled session you don’t want to miss! Session Details 👇 🗓 February 5, 2025 ⌚ 9:00-9:45 am PT 📍 Main Stage (Summit 2024) #creatoreconomy #influencermarketing #socialmedia