Litmus

ICYMI, Animated Image Carousels are now live in Litmus Personalize 🎉 Show off your product offerings to create eye-catching, engaging experiences for subscribers. Best of all? No coding experience is required to create one. 💫 See what else is new in Litmus: https://lit.ms/3UnPDb9

The European Accessibility Act (EAA) is set to take full effect next year. This means by June 2025, companies will be obliged to make their technology products and services inclusive—whether PC, smartphone, or eCommerce. Join Salesforce Marketing Cloud, Accenture, and us this Wednesday, November 27th to learn the importance of accessibility in our current landscape, including: ↳ The new requirements of the EU Accessibility Act (BFSG) for digital marketers ↳ A checklist for meeting accessibility standards ↳ A live demo of configuring email templates in SFMC RSVP link in the comments. ⬇️

You know what we're watching this weekend... 🩷💚 #EmailGeeks Got 2025 planning on your mind? Now's a good time to revisit your email “envelope”—that is, your email sender name, subject line, and preview text. Apple, Gmail, and Yahoo have each introduced AI-generated email summaries over the past year. Does this mean preview text dead? 💭 Not quite. It's evolving, and the adoption of Apple Intelligence and Gemini is relatively early. In the meantime, you can prepare by: 1️⃣ Focusing on strong subject lines (in cases where preview text is replaced). 2️⃣ Using tools like ChatGPT to test how your content might be summarized. 3️⃣ Opting for live text over all-image emails for better readability and accessibility. For more tips, check out our Ultimate Guide to Email Preview Text—link in comments. 👇

What is lifecycle marketing, and how can it transform your email marketing into a program built for sustainable growth—beyond just acquisition? Cynthia Price asked our panel of experts April Mullen (Insider.), Naomi West (Customer.io), Maria Halovanic (Constant Contact), and Irwin Hipsman (Repetitos) for their advice on how to make the transition. Tune into the full event, on-demand in our comments.

Life of an email marketer 🐸✨ P.S. Got a lot on your plate with Black Friday/Cyber Monday? A small tweak to your automated emails can bring you high rewards with less effort. While they’ve earned a set-it-and-forget-it reputation, triggered emails are actually the unsung heroes of email marketing—especially during the holidays. Discover 7 ways (+ examples) to make your triggered campaigns shine bright this holiday season—link in the comments.

Our Roman Empire? The fact that email personalization hasn’t evolved much in over a decade (10+ years—and counting). 💭 Why is that? Our latest research found that most marketers rely on the basic personalization capabilities within their ESP, which often limits them to merge tag personalization (think: “Hello, %%first_name%%”). Dive into the solutions for the top challenges marketers face when it comes to personalization in the customer journey, available in The State of Email in Lifecycle Marketing. 🔗 https://lit.ms/3XJvKgX

Your emails say a lot about your brand. But with 300,000+ ways they can display, there’s no guarantee they’ll look right every time. On average, Email Guardian detects: 🚩 4,200+ broken links per week 🚩 1,500+ broken images per week 🚩 200 unexpected email client changes per week Protect your emails 24/7 with the first (and only) solution to monitor your automated sends and email templates. ➡️ https://lit.ms/3Za5zjd