Legends

The key to reaching hyper-personalization is in ethical data. Industry experts agree: privacy and collaboration will shape the future of inclusive, innovative travel solutions. https://lnkd.in/ebsbCcrC #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA

Building trust, offering clear benefits, and ensuring data security are ALL essential for hospitality brands to unlock true personalization.

The global personalized travel market is expected to skyrocket from $69.5 billion in 2018 to over $447 billion by 2030, with cruise lines leading the charge at a remarkable 20.5% CAGR. Companies like Carnival Cruise Line and Princess Cruises are driving this shift by introducing tailored offerings such as bespoke shore excursions and curated dining experiences, signaling a transformation in what was once a standardized industry. As this trend gains momentum, personalization is poised to shape not only customer loyalty but the very future of travel. https://lnkd.in/eZ-nFCve #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA

Another fascinating take on the future of travel loyalty programs. Kevin Schneider, Chief Innovation Officer at arrivia, highlights the growing demand for personalization in travel loyalty. With millenial and Gen-Z travellers increasingly stressed by trip planning, loyalty programs can stand out by using rich customer data to offer tailored promotions and seamless booking experiences. As brands innovate, transparency and trust established through #zeropartydata will be essential to building deeper, long-lasting relationships with travelers. https://lnkd.in/ezjFxK3j #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA

Loyalty programs in travel are evolving to meet the growing demand for personalization. According to Rocket Travel by Agoda's 2025 Trend Report, these programs are gaining popularity by transforming transactional relationships into meaningful, long-term connections. The report highlights the unique ability of travel to foster emotional engagement, with digital platforms offering tools like flexible booking options, tailored recommendations, and localization to enhance the customer experience. Brands that embrace these strategies see higher repeat bookings and increased customer lifetime value, positioning themselves for sustainable growth in 2025. https://lnkd.in/eXKv_z-d #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA

Inspired by airline models, hotels are adopting AI-powered strategies to optimize rates and occupancy, reduce overbooking, and offer tailored guest experiences. With tech investment set to rise by 14% in 2024, leveraging AI to drive profitability has become a top priority. 🔑 Key insights: 1. Leverage AI for real-time dynamic pricing. 2. Use predictive analytics to anticipate demand and avoid booking errors. 3. Personalize offers to enhance loyalty and repeat bookings. #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA https://lnkd.in/eaywVaEX

Speaking with BBC, Booking.com CEO Glen Fogel says that AI will revolutionize trip planning, but companies need to invest and utilize generative AI wisely in order to make it worthwhile. He emphasized that while AI has the potential to simplify and personalize travel experiences, its success depends on balancing innovation with practical application to truly meet traveler needs. #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA https://lnkd.in/eF7NXZq7

Writing for Forbes Council, Dana Dunne highlights how the travel industry has evolved into a digital innovation hub, leveraging AI, data science, and cloud computing to deliver personalized travel experiences. Initiatives like the EU’s Digital Decade and the growth of subscription-based travel are creating unprecedented opportunities for tech professionals. To stay competitive, travel companies must build a sustainable talent pipeline and embrace emerging technologies, ensuring the sector remains at the forefront of digital transformation. #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA https://lnkd.in/eZkhzQuu

Phocuswright's Travelers and Tech 2024: Attitudes and Usage highlights the evolving role of technology in trip planning. While websites remain the go-to platform for inspiration, research, and bookings, mobile apps are primarily used for tasks like checking in, finding transportation, and exploring dining options. Travelers value convenience but often encounter frustrations with app usability. Personalization is key. Many travelers are open to sharing their data, but only if it results in meaningful customization and time savings. This underscores the importance of leveraging #zeropartydata to enhance the planning and booking experience. Expectations for technology are growing, particularly among digital-native travelers who demand seamless, intuitive solutions. However, tools like self-service kiosks and facial recognition have yet to achieve widespread adoption. As the industry evolves, addressing these gaps will be essential for creating efficient and satisfying journeys. #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA

The hospitality industry is rapidly embracing digital transformation to meet evolving traveler expectations. From personalized in-room entertainment to contactless check-ins and AI-powered services, tech-savvy hotels are reshaping the guest experience. Notably, 79% of U.S. hotels reported staffing shortages in 2023, making smart technologies like self-service kiosks and digital concierge solutions essential for maintaining efficiency and enhancing guest satisfaction. For today’s traveler, data personalization is non-negotiable. Leveraging zero-party data to tailor experiences—like streaming their favorite shows or automating room preferences—can turn a one-time stay into lasting loyalty. How is your organization using technology to create seamless, personalized guest journeys? #ZeroPartyData #DataPersonalization #Legends #LegendsTravel #TravelDNA