LocalEyes Video Production

The big game ads are over, but another part of the work starts now—analyzing what worked and why. A few key questions to ask as you think about your favorite (and least favorite) ads: - What emotions did the ad use to connect with the audience? - Did it keep attention from start to finish? - Would the brand be memorable another week from now, or just the ad itself? As you’re working on your own video strategy, these questions can help shape content that resonates and leaves a lasting impression.

Instead of a pre-recorded ad, Rocket turned its big game moment into a live experience, leading a stadium-wide singalong to Take Me Home, Country Roads. Thousands of fans participated in real time, making the ad feel more like an event than a commercial. This kind of activation builds connection and makes the audience feel like they’re part of the story. It’s a creative reminder that video campaigns don’t have to be passive. When audiences engage, the message lasts longer.

AI is here to stay, but how marketers use it is still evolving. This deep dive explores how brands are getting smarter about AI’s role in content, campaigns, and automation.

Most Big Game ads go big. Google went personal. Instead of one national ad, they made 50, each spotlighting small businesses in a different state. The campaign shows how AI is helping everyday businesses streamline operations, making AI feel more practical and accessible. Hyper-personalized video marketing is gaining traction for a reason. When content reflects the world of the audience watching it, it’s far more likely to resonate. Check out the core video here, then find the version made for your state in the comments.

The best videos don’t start on set, they start in the strategy phase. Pre-production is where you define your business goals, audience, distribution plan, and success metrics. The more intentional you are at this stage, the stronger your final video will be. Ask yourself: - What’s the primary goal of this video: brand awareness, conversions, or education? - Who is the audience, and what do they care about? - Where will it be distributed, and how should that shape the format? - How will success be measured beyond just views? Skipping these questions can lead to a video that looks great but doesn’t deliver results. Save yourself the trouble with strategic prep! 

PSA: not every Big Game ad that goes viral actually works. According to Big Chalk, the strongest ads build unaided brand awareness—where people recall a brand without any prompts. Nerds nailed this in its 2024 Big Game debut with a Flashdance-inspired ad featuring Addison Rae, driving a double-digit increase in awareness. Entertaining people is great, but making them remember your brand (and take action) is what really counts.

Promoting a fan-favorite franchise isn’t as easy as you might. See how Universal is tackling the challenge with its Wicked marketing strategy.

Netflix is redefining what ad-supported streaming can look like. Its new proprietary ad tech gives advertisers more control and flexibility, offering seamless integration with their content and improved targeting capabilities. These updates, shared during their Q4 earnings, show how Netflix is working to balance viewer experience with advertiser needs. For marketers, this is a sign that streaming platforms are becoming essential spaces for video campaigns—and the competition is heating up.

Workplace chaos is all too real, but Monday.com found a creative way to turn that into a standout campaign. Its latest ad highlights the challenges of managing disorganized projects, from endless emails to confusing workflows, while showing how the Monday.com platform offers a clear solution. The ad’s playful tone and creative twist (yes, there are singing llamas!) make it memorable and engaging. This is a great example of how understanding your audience’s pain points—and addressing them with creativity—can make even practical products shine.

If your video doesn’t feel tailored to your audience, it’s easy for your message to get lost. Take the time upfront to define your target viewer: What challenges do they face? What tone and style will resonate? The more focused your message, the more likely it is to spark connection and action.