Foursquare

In a past fireside chat with Matt Turck from FirstMark Capital, Foursquare CEO Gary Little explored how Foursquare's Knowledge Graph integrates with LLMs, simplifying access to powerful insights. Watch the highlights to see how this synergy makes leveraging data for impactful decisions easier. #AI #data #FirstMarkCapital

Understanding the full journey from ad exposure to purchase should be one of your top goals. Foursquare Attribution and Sales Impact offer powerful insights to bridge the gap between digital touchpoints and in-store results. It's hard to believe that 64% of marketers struggle to connect ad-spend to real-world sales. How does your strategy stack up? ⬇️

✨There’s something special about the local mom-and-pop shops we all know and love in a world of big brands and endless choices. But beyond nostalgia, understanding these small businesses can be a huge advantage for big companies. 🔍 When brands tap into the unique insights from small, independent stores, they connect with real people, build loyalty, and drive targeted growth. From creating hyper-local experiences to supporting local economies, here’s why mom & pops are a big deal in today’s market. 💡 Swipe through to learn more 👇 #smb #Foursquare

In a recent Foursquare TechTalk, Ilya Boyandin walks us through the technical intricacies of building a collaborative GeoJSON editor. He explores how tools like Liveblocks, Replicache, Phoenix, and Yjs are overcoming challenges in real-time messaging, data synchronization, and conflict resolution. Learn how these advancements are shaping the future of geo-analytics platforms, like Foursquare Studio, to deliver faster, more reliable collaboration. 📹 Watch: https://lnkd.in/gN5cNxRM As a quick reminder, TechTalks @ Foursquare is a speaker series that brings the tech community together in our Belgrade office. #geoanalytics #geospatial #opensource

🌍On the Map: Insights from the Woolsey Fire This week, we’re sharing an example of how location intelligence meets real-world impact. 🔥🌲 This map showcases layers of data from the Woolsey Fire, revealing not just the burn area but also the surrounding population's demographics, average income, and other vital details, using raster data. With this data at our fingertips it’s possible to better understand, plan, and support resilience in impacted areas. #Onthemap #Foursquare #naturaldisaster .

🚀 We’re thrilled to announce Foursquare is open-sourcing access to our Places dataset and investing in new tools(coming soon), making high-quality location data accessible to everyone. Foursquare OS Places will empower businesses, developers, and communities to build with the most precise location data available. 🌍 Learn more in this blog by our CEO, Gary Little 👉 https://lnkd.in/e5qRij5e #OpenSource #Foursquare #LocationIntelligence A huge thank you to the team behind this effort: Emma Cramer, Anastassia Etropolski, Kevin Sapp, Ali Lewin, Rosalyn Ku, Shamim Samadi, Runxin Li, Danielle Gardner, Byron Radrigan, Stephen Sporik, Evan V., Kazuto Nishimori, Ivan Gajić, Michael Spadafora, Steve Vitali, Xiaowen Huang, James Bogart, Saurav Bose, Srdjan Radojcic, Milos Magdelinic, Nikola Damljanovic, Milena Amidžić, Viktor Kolarov, Vikram Gundeti, Michele Morelli, Alosha Shkolnik, An Bui, Arianna Vogel, Nathan Miller, Summer Slough, Tyler Ronca, Sang Y., Ryan Donahoe, Changliang Cao, Nate Folkert, and Grace Fletcher!

Foursquare understands perfect timing for holiday shoppers,  empowering brands to connect with consumers when it matters most. Imagine a shopper nearby discovering a timely promotion just in time for their holiday needs. 🎁 By understanding consumer behavior and preferences, brands can increase foot traffic and encourage immediate purchases—all while optimizing ad spend.💰 Swipe through ➡️ to explore the benefits of reaching holiday shoppers in a time crunch. #locationintelligence #holidayshopping

Have you ever wondered if your online ad has actually led to someone buying in-store? 🤔With Foursquare’s Sales Impact, you can finally connect the dots! Imagine launching a holiday campaign for shoes, seeing clicks skyrocket, and watching those same customers show up in-store and make a purchase. 🛍️ Sales Impact helps track everything from ad exposure to in-store sales, giving you the insights you need to optimize your campaigns in real-time. Take the guesswork out with Sales Impact.  🔗Link in comments below #marketing #Attribution #Foursquare

📍 Ready to connect with consumers at the right place and time? Foursquare Proximity helps easily build precise audience segments to reach consumers along their journey to your brand. From defining your geofence to activating campaigns, our intuitive platform ensures you engage your audience during key moments of receptivity.  Boost engagement, reduce CPC, and drive ROI with ease. Learn more about building your Proximity segments. 🔗 Link in the comments below 👇 #Proximity #marketing #geofencing

According to eMarketer, maximizing ROAS and measuring campaign effectiveness are top priorities for execs, and we’ve got just the power-up you need! 💥 Meet ‘Foursquare Attribution’—a game-changer for measuring how well your ads drive store visits. With real-time insights, you can make smart moves mid-campaign, reduce ad spend waste, and score a higher ROI. 🏆 Swipe to learn more 👉https://lnkd.in/exYvmUuT #Foursquare #Attribution