Longview Strategies

The full promise of sustainable value for businesses can be achieved when all the pieces of the puzzle are in place behind the scenes. As part of their Q&A conversation, Evan Zall and Susanne Salerno, MPP, CAP® discussed the pillars of a successful sustainable business strategy that drives long term value for firms. For more insights, check out their full conversation, here: https://lnkd.in/eH2w2qjY #sustainablebusiness #CSR #governance

Thanks to SOCMA for sharing! Excited to be a part of the organization and to serve as an ESG resource for manufacturers looking to get their arms around the best path forward.

The SEC’s revised advertising rule is here, but how does it change things for financial advisors? In our latest blog, we discuss the new guidelines and how firms can capitalize on them to bolster their marketing: https://lnkd.in/ddtm6asS Looking for a trusted partner to guide you through the new landscape? We're here to help: https://lnkd.in/eftRHsgp #SECmarketing #wealthmanagement

Corporate sustainability has evolved significantly, transitioning from a simple compliance concern to a critical component of corporate responsibility and a driver of competitive advantage. Today's regulations, such as the EU's Corporate Sustainability Reporting Directive (CSRD) and California’s Climate Accountability Package, redefine the role of compliance, making it fundamental to sustainable corporate governance. Read more from our blog to learn about how you can position your firm for success in an evolving landscape: https://lnkd.in/eyv8cR3E #corporatesustainability #compliance #CSR 

This past year, artificial intelligence vaulted onto the scene across industries with broad applications. Business leaders face an imperative to integrate AI solutions and processes into their strategies at lightning speed. But, the question of how AI will change the global economy in the next half-decade remains. Four leaders spoke with the New York Times to discuss their vision for an increasingly intertwined business and AI world: https://lnkd.in/eUKmiu7n #AI #businesstransformation

Navigating today's marketing landscape, filled with a vast array of tactics, can be overwhelming for businesses. It doesn't have to be that way. At Longview Strategies, our Marketing Accelerator Program is designed to streamline your strategy, ensuring every marketing move aligns with your overarching goals. We begin with defining clear, actionable objectives, tailor your unique message, and choose the right tools to synchronize your marketing efforts as part of an effective marketing engine. Ready to enhance your marketing with precision? Let's start a conversation, today. https://lnkd.in/eFZnmp32 #marketing #communications #PR 

AI's rapid evolution is reshaping business by reducing the cost of expertise and altering competitive landscapes. Read more from the Harvard Business Review for why this shift may lead to a revolution in operational efficiency for companies, and why it necessitates a strategic reevaluation of competitive advantages: https://lnkd.in/eHsdQdcA #AI #agility

TIME has released its list of top sustainable growth companies, highlighting firms that made gains in both financial and environmental metrics. The ranking aims to showcase that growth doesn't have to come at the cost of green initiatives. Check out the full list and methodology here: #sustainablebusiness #climatechange #scope3

Indigenous advocates, who have long fought for increased visibility and recognition during global climate talks, again face a similar story of "insufficient" returns from the latest COP summit. Groups that participated this year aimed to advance several priorities, such as investing in a just energy transition that respects Indigenous lands, and a formal seat at the table for negotiating future climate initiatives. Planning efforts are already underway for this diverse bloc for COP30 in Brazil, which figures to feature the largest Indigenous participation yet. https://lnkd.in/g5qVVJHt #COP #climatefinance

For corporations, addressing climate change requires a narrative that not only acknowledges the crisis but empowers action. This perspective encourages businesses to move beyond mere survival tactics to become proactive stewards of the environment. Pointed messaging can serve as a catalyst for innovative and sustainable business practices. Learn more from the International Institute for Management Development: https://lnkd.in/ePH4PeMk #sustainability #climatechange #sustainablebusiness