BRAND UKRAINE

Maria Lypiatska, Head of BRAND UKRAINE, took part in a discussion panel at the conference for media experts ‘DisOut: How to knock manipulations out of the field’. We talked about cases in countering disinformation and, of course, the brand of Ukraine💙💛 We thank Internews Ukraine for the invitation and are always happy to share our experience 🫶

We remind you that Ukraine.ua has a photo bank with photos that can and should be used 📸 In it, we have collected photos of leading Ukrainian photographers who have donated their photos for use for non-commercial purposes. The photos show Ukrainian cities, their architecture, cultural events, nature and moments from people's lives. Link to the photo bank in the comments. We would also like to remind you that if you are a photographer and would like to upload your work, you can do so on the website. The photo bank was created by BRAND UKRAINE in partnership with The Ministry of Foreign Affairs of Ukraine. Ph: Maksym Mazurenko, Serhii Zysko, Maksym Starepravo, Tima Kostinyak, Roman Bolharov, Andriy Yakymenko, Yevhenii Chasovenko, Ruslan Voznesenskyi (Samovarov)

For more than 2 years, the BRAND UKRAINE team has been creating lovemark projects that open Ukraine to the world. 🇺🇦 In the cards, we tell our story and share interesting facts about our key achievements. ❤️

Head of our organization Maria Lyapiatska took part in a panel discussion on building the country's brand at the Made in Ukraine business forum. 🇺🇦 She shared insights from the ‘Made in Ukraine’ study, in which we explored the attitudes of foreigners towards Ukrainian goods and brands. The discussion was also joined by: ▪️Nadia Bigun, Deputy Minister of Economy of Ukraine,  ▪️Ігор Finashkin, founder and creative director of the creative agency I AM IDEA,  ▪️Yuliia Savostina, head of the Made in Ukraine NGO,  ▪️Hlib Vishlinsky, executive director of the Centre for Economic Strategies, ▪️Andrii Hrytseniuk, Deputy Director General for Development and Innovation at Diia. 💡 We would like to remind you that the Made in Ukraine survey covered 2806 respondents from seven countries. The results demonstrated a significant interest of foreigners in Ukrainian brands and products, particularly in the field of technology and fashion.

BRAND UKRAINE joined the organization of the MITS forum: US-Ukraine Defence Tech Partnership 💪 The event brought together leading defense experts and strategists. They discussed innovations in defense technology, global security and Ukraine's role in maintaining international stability. The conference was hosted by the head of our organization Maria Lypiatska. We thank our partners MITS Capital for co-organising the event. It was a pleasure to see a large number of experts with extensive experience and willingness to share it at the event.

76% of parents are concerned about their children's safety at school Parents in Ukraine and Brazil are twice as concerned about school safety as in other countries. According to the study ‘Protection of Childhood: Security Dimensions for Children and Adolescents’, created at the initiative of The Summit of First Ladies and Gentlemen, 55% of parents in Ukraine often worry about their children while they are at school. 📌 One of the Ukrainian respondents described his feelings as follows: ‘I feel that my child is in danger when there is a war in the country, when bullying happens in the classroom, when teachers are indifferent.’ The situation in schools remains difficult: 8 out of 10 children have experienced problems affecting their safety. The main reason for this in Ukraine is the interruption of classes due to air raid alerts (44% of respondents). ⚠️ More than half of children have missed classes over the past six months, and in Ukraine, 51% of children have missed school more than once. The survey involved 9,000 people from 15 countries. The study was conducted by Catalyse Research, a consulting company, in cooperation with BRAND UKRAINE and with the support of the United Nations Children's Fund (UNICEF). Ph: Elena Tita

🔍 80% of parents are concerned about what their children are exposed to online According to the study  ‘Protection of Childhood: Security Dimensions for Children and Adolescents’, presented at The Fourth Summit of First Ladies and Gentlemen, 80% of parents are concerned or extremely concerned about their children's online safety. 🛡️ What do parents do to protect their children? ▪️ 62% use parental controls ▪️ 78% teach children about cyber hygiene 8 out of 10 children know someone who has been a victim online. The most common problem is disinformation and fake news (43%). The study was conducted by Catalyse Research, a consulting company, in cooperation with BRAND UKRAINE and with the support of the United Nations Children's Fund (UNICEF). It involved 9,000 people from 15 countries.

BRAND UKRAINE is ready to become your partner in brand development! Thanks to our experience and creative approach, we help companies create a vibrant identity and launch campaigns that win hearts. Our portfolio includes many cool projects: 🌍 Digital ecosystem of Ukraine ukraine.ua 🌐 Global platform for the Summit of First Ladies and Gentlemen  🐆 Flash mob #FreeTheLeopards 🤝 International campaign "What We Are Fighting For" Other cool projects can be found on our website. Our team offers a wide range of commercial services to develop your business and strengthen its market position. Among them: ▪️ Development of communication strategies ▪️ Development of global campaigns and lovemark projects ▪️ Event management ▪️ Development of social media channels ▪️ Content production ▪️ International research and foreign market research, etc. A full list of services is available on our website. To discuss the implementation of your lovemark-project, please contact hi@brandukraine.org.ua We are always open to new creative partnerships!

💙 💛 Today, Ukrainians celebrate the Day of Defenders of Ukraine. We are immensely grateful to each one of you who have defended and are defending the country in battle. We are eternally indebted to you. The BRAND UKRAINE’s ‘Ukraine’s global perception report 2023’ showed that ‘brave people’ is the most common association with the country in the international media. It covered 31% of all publications mentioning brand attributes.  The second most frequently used characteristic was ‘democratic country’, which was used to describe Ukraine in 22% of articles. These results once again show that the world sees, respects, and admires our brave struggle for freedom and independence. We are sincerely convinced that the greatest credit for this goes to our incredible defenders. It is you who defend the freedom and values of Ukraine and the whole of Europe on the battlefield every day, and it is thanks to you that we have the right to be called a ‘brave people’. Thank you.

🔺️ Every sixth child does not feel safe at home Girls are more likely to feel threatened at home than boys. This is evidenced by the results of the study ‘Protection of childhood: security dimensions for children and adolescents’ presented at the First Ladies and Gentlemen's Summit. Today we are talking about the safety of children at home, one of the four dimensions that the Summit team has studied. Among the problems that have the greatest impact on poor health, children named quarrels at home (37%), war (30%), social media (30%), and separation from their parents (17%). By the way, among the countries where children feel most safe: Serbia, Kenya, the United Kingdom, and Brazil. ❗️А Ukraine is on the list of anti-leaders. It also includes Japan, Iraq, and France. The study was conducted by Catalyse Research, a consulting company, in cooperation with BRAND UKRAINE and with the support of the United Nations Children's Fund (UNICEF). It involved 9,000 people: 300 parents and 300 children in each country.