Lumina Marketing Solutions

Exciting News: Lumina has merged with Peek! We are thrilled to announce that Lumina is now part of Peek to create a stronger, more innovative company, committed to delivering enhanced value to our clients. This partnership marks a significant milestone as we combine our expertise, resources, and shared vision for excellence. By uniting our strengths, we will be able to offer a more comprehensive suite of solutions, expanded capabilities, and superior service to help our clients achieve their goals. Together, we are reimagining access through innovation, technology, connectivity, and partnership. We look forward to this next chapter as we continue to innovate, grow and improve patients’ lives with even greater impact. Thank you to our incredible teams, partners and clients for your continued support on this exciting journey! Follow Peek to stay in the know and visit our website to learn more. #peek #healthcare #accessreimagined #patientaffordability

I’m thrilled to announce our new healthcare podcast, “Only Healthcare,” in which Randy Vogenberg, PhD and I discuss access, affordability, and transparency in the US healthcare system. Our goal is to empower all stakeholders—patients, payers, providers, employers, brokers, consultants, PBMs, health plans, and manufacturers—with insights and strategies to navigate this changing market. Click the link below to listen to our first episode, in which Randy and I explore the complexities of drug distribution and transparency's pivotal role in today's healthcare landscape. #healthcarepodcast #patientaccess #patientaffordability #transparency

The #Lumina team is having a great time with our customers and industry colleagues at Asembia. If you’re in Vegas, let’s connect! #accessreimagined #asembia24 #axs24 #luminamarketing #lifesciences

We would love to connect with you at #Asembia 2024 next week if you are going. Please use the link below to schedule a time to meet with #Lumina. #axs24 #accessreimagined https://lnkd.in/dy7_w7_D

Are you going to #AMCP or #Asembia? If so, we’d love to connect while we’re there. Please fill out the form in the link below to set up some time.   https://lnkd.in/enjGNnwd   #lumina #accessreimagined #amcp24 #axs24

Exploring ways to improve field force effectiveness and provide ongoing market education to your internal strategists to differentiate from the competition? A plan is only as effective as those who are executing it on the front lines in customer interactions. Our training leads know the power of engagement and how to harness it for actionable strategies that produce measurable results. We believe it is critical to constantly elevate your team’s knowledge and skills to remain relevant, and our learning and development curriculums are designed in collaboration with you to specifically address your challenges. Reach out today to learn how we can support you and your team. #lumina #accessreimagined #customerengagement #measurableresults

It’s meeting season! Our team will be heading to New Orleans to attend AMCP and then shortly thereafter we will head to Las Vegas for Asembia. Let us know if you’ll be in attendance at either conference, we’d love to connect! #lumina #accessreimagined #asembia24 #amcp24

Leveraging our market research capabilities across the spectrum of stakeholders, Lumina Marketing Solutions helped a clinical stage start-up gain HCP and caregiver insights for their launch plan. Knowing that this was a novel, rare disease category that impacts children, our team realized the importance of engaging with caregivers as part of the research plan and how their perceptions of access and affordability would be critical. Lumina was successful in delivering insights on time and under budget to exceed client expectations and enable them to receive additional funding to propel their pipeline. Interested in learning more about our market intelligence solutions? Reach out today. #lumina #accessreimagined #raredisease #marketresearch

Seeking a market research partner that can uncover and deliver critical insights, while helping interpret, clarify, and execute on the results? Our team believes that fully understanding the landscape and leveraging ongoing market intelligence is the cornerstone for success. We offer full-service market research capabilities and use both traditional and proprietary research techniques, including on demand surveys and AI-driven analytics for just-in-time insights. We customize every engagement to capture and distill the relevant information from key decision-makers that you need to inform successful strategies. While most life sciences companies focus on patients, providers, and large PBMs and health plans, Lumina Marketing Solutions also engages with actively employed access influencers from emerging PBMs, specialty pharmacies, insurers, coalitions, employers, and various other industry voices, so that we can provide a comprehensive point-of-view to our clients. Reach out today to learn more about how we can support your market intelligence needs. #lumina #accessreimagined #lifesciences #marketresearch #marketintelligence

In 2023, five gene therapies were approved for rare genetic diseases, and this year we could see five more in addition to the first adoptive cell therapy and the first allogenic T-cell therapy. With these approvals come the challenges of access and affordability. While the therapeutic value may be high, the price tags on these life transforming therapies are setting new bar, like the recent approval of Lenmeldy, that rings in at $4.25M before discounts. The question is, who is actually going to pay for these treatments? Outcomes and value-based agreements are being viewed as the answer, but how are these tied to the stop-loss carriers? And how will all this impact future plan options for employers and their employees? At Lumina Marketing Solutions, we are helping our customers design and execute their launch strategies to engage all the ecosystem influencers when tackling access and affordability. Whether you are one of the next five anticipated gene therapies, novel cell therapy, or small molecule, our team can help you reimagine access for your brand, achieve your forecast targets, and most importantly, get your therapy into the hands of the patients that need it. Challenge us today with solving your biggest barriers to adoption. #lumina #accessreimagined #lifesciences #lenmeldy #genetherapy https://lnkd.in/efht6jPE