Luminate

On June 18, 2024 Luminate hosted a webinar to discuss the release our 2024 Entertainment Diversity Report. Mark Hoebich and Kamala Avila-Salmon unpacked topics spanning ethnicity, gender, LGBTQ and other report findings. According to the report, both Film and TV content in the top 20 rankings had more diverse casts than those outside the top 20. This poses an opportunity for studios and streamers looking to increase viewership numbers because diverse projects show they resonate broadly and commercially.  This highlights the importance of diversity practice as a default, not a supplement, to our everyday work. In Kamala Avila-Salmon’s words, we can ask ourselves intensive questions like  "What is the level of representation of portrayal and inclusion in the script?” and then “Be able to get clear direction on how to amplify that in order to get content that resonates more broadly and more commercially". Watch the recap below.

Mark your calendars! In two weeks, on Tuesday July 16 at 2pm ET/11am PT we will be hosting our Midyear Music Webinar. Jaime Marconette, VP of Music Insights & Industry Relations and Haley Jones, Head of Independents will walk through our 2024 Midyear Music Report, giving context to the data that has shaped the music landscape so far this year. Register via the link in the event below!

How many units are needed to rank on the Billboard 200? This year, in general, fewer album equivalents are needed to reach specific rank thresholds than were needed in 2023. However, the trend in recent years shows that the No. 200 album in 2024 needs on average 13% more album equivalent activity than it did in 2021 when it took 6.7k units to land at No. 200. Read more: https://lnkd.in/ecntCGSa

With 1 billion minutes watched, “Bridgerton” Season 3 was the most-watched streaming original of the week of June 21-27, which marked the final four episodes’ second full week of availability.⁠ ⁠ Making a strong debut on Luminate's TV streaming chart was “America’s Sweethearts: Dallas Cowboys Cheerleaders,” a Netflix docuseries that was watched for 687 million minutes in its first full week of availability. It was followed by another docuseries, “Perfect Wife: The Mysterious Disappearance of Sherri Papini,” which his 509 million minutes watched in the same amount of time.⁠ Read the full analysis here: https://lnkd.in/gVsKehjJ

In the most recent edition of our "Streaming Watch" weekly insights, we unpack the nuanced correlation between a series' performance and cancellation on Amazon's #PrimeVideo. Read more: https://lnkd.in/esbQ77zd

We hope to see you tomorrow for a live demonstration of our Streaming Viewership (M) product, which measures views for original films and series across the 10 major streaming platforms in the US. Sign up below!

Did you know the Christian/Gospel music genre has grown almost 10% this year? Overall at a genre level in the U.S., the Christian/Gospel genre is the fourth-fastest growing in 2024 through week 22 (week ending 5/30/24) when analyzing overall consumption (Albums w/ TEA w/SEA On-Demand Audio). The genre has grown 8.9% this year in this metric, which is more than twice the industry growth rate of 4% when compared to the same time period last year. Read: https://lnkd.in/eZdTnPf8 

From our latest "Streaming Watch" insights, fueled by Luminate's Streaming Viewership (M) product: "The second season of Meredith Scardino’s music satire, Girls5Eva, dropped on Peacock in May 2022. The series had become a highlight of Peacock’s spring comedy slate, amassing a dedicated following during its inaugural season. Upon its premiere, Girls5Eva performed well on the platform, holding a consistent lead of 7 million minutes watched over Peacock’s other headlining comedy original, Rutherford Falls. It was a positive omen for the future of Girls5Eva, but when NBCU licensed the third season renewal to Netflix, it came as a shock." Read more: https://lnkd.in/eJttNsVc

Luminate is hosting Live Virtual Training . Make sure to attend it on June 27.

Mark your calendars! We are hosting a virtual training of our SVM platform. Hosted by Jimmy Doyle, Director of Business Development, we will cover the entire platform which powers the Variety Streaming Charts!