Luminate

We’re excited to announce our partnership with Luminate, the industry leader in music data and analytics. Luminate, trusted for over 30 years and known for powering the Billboard charts, aggregates data from more than 500 verified sources, delivering the most comprehensive insights into music performance. Through this partnership, we’re proud to supply Luminate with critical data on music copyright usage, powered by CoverNet, MatchTune’s cutting-edge AI detection technology. CoverNet scans major content sharing platforms in real-time to identify and report even the most elusive copyright infringements, such as: 🔹 Covers, licensed or unlicensed 🔹 AI-generated compositions & deepfake vocals 🔹 Modified & unlicensed uses of an artist's masters As copyright challenges evolve in the digital age, this collaboration ensures that real-time data on these issues is seamlessly integrated into Luminate’s platform. This empowers rights holders and artists with the tools to protect their music, recoup lost revenue, and stay ahead of potential violations. With this partnership, MatchTune and Luminate are setting a new standard for transparency, compliance, and accountability in the music industry. #MusicCompliance #CopyrightProtection #AIinMusic #MatchTune #Luminate

With #BlackFriday #RecordStoreDay approaching in a couple of weeks, we can report on the current impact that independent record stores are making in 2024. Since June, when a new modeling methodology was implemented, indie stores have accounted for 40% of all vinyl album sales and 29% of all physical sales. In both cases, this marks the largest strata when measuring where consumers have gone to purchase vinyl. While the impact of the indie stores has not changed, the people shopping for vinyl at said stores over the years have. The average vinyl music buyer continues to skew younger. We recently added two new questions to our Luminate Insights Music 360 survey to determine where consumers purchased their vinyl albums over the past 12 months as well as who had gone to an indie record store to celebrate Record Store Day this past April. 37% of all vinyl buyers in the past 12 months purchased a vinyl album at an independent record store, which was the response with the highest percentage. The age breakdown of indie store buyers showed that 24% of consumers were 24 years old or younger and 41% were under 35 years old. However, the age segment with the largest number of indie store buyers was that of consumers between the ages of 35-44 years old, with 20%. Read more: https://lnkd.in/ecuGDBTX

In the wake of the presidential election, Luminate spotlights some recent trends surrounding Ron Howard’s 2020 biopic Hillbilly Elegy, based on the autobiography of Vice President-elect JD Vance. Following the high viewership from its initial streaming release in 2020, the film lay dormant for a few years, averaging between 30 and 50 thousand views per week…until recent months. Read more: https://lnkd.in/eM8NZ6Q7

Join us on Tuesday, December 3, 2024, at 3 p.m. EST/12 p.m. PST for a live virtual demo of Luminate’s Streaming Viewership (M), the premier analytics tool tracking minutes watched, hours watched, and views for movies and TV shows across major U.S. streaming platforms. This powerful tool drives the Variety Streaming Originals Charts.

In early October, we launched the Luminate Index, a comprehensive metric that ranks 500+ artists on a 0-100 scale based on the depth, breadth, and affinity of their fandoms. This tool helps brands and labels better align partnerships and understand audience impact. Unsurprisingly, Taylor Swift, Adele, and Beyoncé led the overall rankings. Interestingly, for the Hispanic audience, Shakira claimed the top spot. Read more in this week's Tuesday Takeaway: https://lnkd.in/gfNDnfjD

40% of time spent with entertainment is in ad-free environments. Our data enables you to bypass the noise and target audiences based on consumer preferences, content consumption, and live event trends. This shift is vital for brands that want to connect with audiences effectively. Learn more: https://lnkd.in/gJJhQgAF

"Data is Luminate’s entire business — it receives more than 3.5 terabytes of data every day, in different formats, from different sources. The studios, record labels, networks and artists they serve all need that data to understand what’s happening in the competitive landscape. With Snowflake at the core of its data lake architecture, Luminate can now automatically scale storage and compute independently on a single platform." Read more about our partnership with Snowflake: https://lnkd.in/ecR5bvib

When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet. Marvel Entertainment had already enjoyed TV successes with ABC hit Agents of S.H.I.E.L.D. and shows on Netflix led by Daredevil, though those were produced by a television team largely outside of the purview of Marvel hitmaker Kevin Feige. To support #Disney+, the movie studio took over producing TV shows, bringing its iconic characters to the small screen while introducing new characters to join Marvel’s heroes on the big screen. #WandaVision was an initial success for Disney, but it took over three years to follow up with its spinoff, Agatha All Along. While the smaller-scope show has dropped out of the Top 10 in the Variety Streaming Originals Chart powered by Luminate, it has managed to maintain viewership leading up to the two episode finale released this week. Read more: https://lnkd.in/e-bhmf_X

In an ever-evolving entertainment landscape, Luminate bridges the gap between content and culture. From the rise in ad-free environments to the surge in experience spending, Luminate’s data provides the insights you need to navigate trends, connect with audiences, and stay ahead. Whether it’s understanding where audiences are engaging or tracking emerging music and screen content, Luminate helps you capture today’s culture—one data point at a time. 📈✨ Ready to unlock the future of entertainment? Visit luminatedata.com/brands

Did you know that during #Halloween week in 2023, one in every 100 U.S. track sales was for “Monster Mash?” The song’s ability to capture audience attention annually at this time highlights the value of songs with a seasonal hook. For those in #financialvaluation practices, this predictability makes these #copyrights highly attractive #assets. The consistent yearly resurgence of such songs allows #investors to forecast performance with greater accuracy, ensuring returns during specific periods. Read more: https://lnkd.in/ejzxtSMh