Lusso Cloud

Excited to announce we've led an investment round into Lusso Cloud , a brand redefining comfort footwear and carving out a unique position at the intersection of golf, lifestyle, and culture. How did we reach conviction? 1️⃣ Team: Mature Builders and Operators - Co-founder Jon Buscemi is an icon in the footwear industry, with a history of building premium, culture-first brands like Buscemi and Gourmet Footwear. - Rob Dyrdek and his Dyrdek Machine bring unmatched expertise in scaling lifestyle brands with cultural relevance. - Co-Founder Chris Noyes, whose decades of experience in the footwear industry and extensive network bring unparalleled operational discipline. 2️⃣ Positioning: A First Mover in Pre- and Post-Golf Comfort Lusso Cloud has created a new category within the golf market: stylish, comfortable footwear for pre- and post-round wear. While the golf industry has historically focused on performance-driven footwear for on-course use, Lusso recognized an untapped opportunity to serve the moments before and after play. 3️⃣ Growth Strategy: Building Culture and Expanding Across Channels What sets Lusso apart is its disciplined approach to growth. The brand has scaled rapidly by focusing on storytelling and cultural relevance, rather than relying solely on expensive customer acquisition. Collaborations with tastemakers like Malbon Golf, Jones Sports Co., and Jian DeLeon have created sell-out products and elevated Lusso’s profile in both golf and lifestyle spaces. Lusso’s multi-channel approach—spanning direct-to-consumer (DTC), wholesale, and collaborations—offers diverse and scalable revenue streams. Its wholesale business, which includes premium retailers like Nordstrom and green-grass golf accounts not only reduces risk but also allows Lusso to tap into both high-end and mass-market consumers, creating a long-term growth engine. 4️⃣ Brand: A Cultural Powerhouse with Strong Celebrity Backing Lusso Cloud has built a brand that’s more than just footwear—it’s a cultural movement. The product is already a favorite among tastemakers, athletes, and celebrities, with notable endorsements from Leonardo DiCaprio, Kylie Jenner, Oprah Winfrey, and Post Malone. Co-founder Rob Dyrdek has further amplified Lusso’s visibility by wearing the brand on his MTV show Ridiculousness, which generates millions of impressions per month. 5️⃣ Beyond Golf: A Broader Vision While Lusso’s initial success has come from its focus on the golf market, the brand is expanding its reach into other passion categories like surfing, MMA, and team sports. These communities share a need for comfort-driven footwear that supports recovery and relaxation before and after intense activity. By tapping into these lifestyle-driven markets, Lusso is positioning itself as the go-to brand for athletes, enthusiasts, and fans who value functionality and style in their downtime. If you haven’t already, check out Lusso Cloud and get your first pair: www.lussocloud.com