Magid

🎮 🎮 Unlock your playtesting success! In part two of our three-part series, we explore the power of pre-work. Streamline your game playtesting by knowing your #gaming participants before they walk through the door. Through targeted research, gain valuable insights into gaming habits and attitudes, setting the stage for more effective sessions. Are you ready to elevate your playtesting process? Learn more about setting up successful playtests by watching our Games Team in action - check out this video with Jason Rice & Kirsten Dover. 🔗 Team up today - games@magid.com - to dive deeper into next-level playtesting strategies!

Magid goes to Nashville! Our boot-scootin' senior director of field operations Anna James will be with our partner Dynata at their annual Sales Kick Off Conference next week. Magid is an industry leader in data collection and Anna's expert insights on our "humanized data" focus are being sought to help shape the future of quantitative #research. 

Read our 2️⃣ 0️⃣ 2️⃣ 5️⃣ Consumer Sentiment Report at the link below, which dives into how consumers are feeling & thinking as we move into the new year. Tariffs, personal financial outlook, emotional mindset, and more -- our Magid AD.VANTAGE team captures what's currently in consumers' minds & hearts. Plus, see how the yearly outlook differs based on your political affiliation, and where everyone is aligned. It's shaping up to be an interesting year, and consumers are wrapping their heads around feelings of uncertainty, confidence, and anxiety. Read the full report here ▶️ https://lnkd.in/gXaGgskh #ConsumerInsights #Tariffs #ConsumerSentiment

Read our 2️⃣ 0️⃣ 2️⃣ 5️⃣ Consumer Sentiment Report at the link below, which dives into how consumers are feeling & thinking as we move into the new year. Tariffs, personal financial outlook, emotional mindset, and more -- our Magid AD.VANTAGE team captures what's currently in consumers' minds & hearts. Plus, see how the yearly outlook differs based on your political affiliation, and where everyone is aligned. It's shaping up to be an interesting year, and consumers are wrapping their heads around feelings of uncertainty, confidence, and anxiety. Read the full report here ▶️ https://lnkd.in/gXaGgskh #ConsumerInsights #Tariffs #ConsumerSentiment

Social consumers are grappling with the looming U.S. TikTok ban, and the reactions have been...largely indifferent. While some consumers are in a state of pre-ban mourning, many are unconcerned. It's a remarkable sign of the times when one of the most-used social apps (especially among young consumers) is going away, and users are widely OK with pivoting. We revisited our consumer survey from last year, which dissected the roots of the differing opinions around the ban (see below). Among those who do not oppose the ban, we've heard some positive comments around: 🔵 Getting some time back in their day 🔵 A lift to mental health 🔵 Having plenty of alternatives that fulfill similar needs How do you feel about the ban? Let us know below! #TikTokBan #ShortFormViewing #SocialMedia

Magid is headed to Scottsdale Feb 3-5. Helping sponsor this year's Media Insights & Engagement Conference. We will "Navigate Media's Next Wave" even in the desert. So many good topics, so many great marketing & research clients in attendance. Check out this amazing agenda and register now at https://lnkd.in/gs3EFuGV code Magid15. Book time now with Mike Bloxham and Jill Rosengard Hill and Sarah Holmes and Zak Shaikh. Thank You to our friends at Informa Connect.

🎮 Unlock your playtesting success! In part one of our three-part series, we explore the crucial first step on effective playtesting: finding the right audience. Whether you aim to gain fresh perspectives from general consumers or deep insights from experienced players, knowing which gamers to engage with is key. Are you ready to elevate your playtesting process? Learn more about setting up successful playtests by watching our Games Team in action - check out this video with Jason Rice & Kirsten Dover. 🔗 Team up today - games@magid.com - to dive deeper into next-level playtesting strategies!

Each new year, we survey thousands of people about their New Year's Resolutions. For 2025 (just like 2024), saving money is the top goal overall. 💰 Also similarly to last year, several health & self-improvement goals made the top priorities list. 🏋♀️ 🥑 🧠 Given the focus of improving wellness on a budget, we went to our Brand eDNA dashboard to find out which brands support that mission. Consumers rated the 5 brands listed below as highest in Good Value among Self-Help/Wellness brands -- this measure signifies that not only are the brands affordable, but they're worthwhile. What brands are you leaning on to help you achieve your 2025 resolutions? Let us know below! 💪 #NewYearsResolutions #ConsumerInsights #BrandEDNA

Everything is NOT “A-O-K.”  The New York Times reports that #SesameStreet will reportedly no longer make new episodes for Max, their home since 2020. https://lnkd.in/gha4b6WA This new Season 55 may be the last season under the current deal, and Warner Bros. Discovery may not be renewing with Sesame Workshop. The Sesame Street library currently found on Max will be available through 2027. The next distribution partner - incumbent or other - will be getting a classic property with remarkably high scores in Fun and Heart and Originality. Here’s the snapshot from Magid EmotionalDNA®️ - our proprietary dataset & dashboard quantifies the emotional landscape and contextual signature of over 10,000 entertainment properties against 14 points of engagement. Our clients optimize their partnership and programming decisions with our proprietary emotional reads on viewer intent – the real drivers of brand love.  https://lnkd.in/gneYUEPN Execs at TV programmers and consumer brands, connect with Mike Bloxham - he can tell you how to get to Sesame Street, and anywhere else your brand wants to go in 2025.

Do you really have a Brand? Or maybe just a logo. #Marketing guru Seth Godin keenly provides the distinction - “And what is a brand? It’s not the logo, certainly. The brand is our shorthand for the feelings that an experience creates, the promises that a product or service brings with it.” He continues, “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Let Magid help you OWN your brand, in the hearts & minds of your consumers. Our Brand eDNAⓇ is the data-set and dashboard that can clarify your brand’s entire landscape and strategy, by providing an emotional read on consumer intent – the real drivers of brand love – from 15K respondents over 60 emotional attributes across 700 brands. https://lnkd.in/gxDGWeQf