Mailivery - Land in the Inbox

Using images in cold emails can be risky But you can still make it work. Here are the best practices to follow when using images in your cold emails. 📩 

Confused about what 𝐃𝐌𝐀𝐑𝐂 actually does? Let’s break it down….. Think of DMARC as a 𝐩𝐚𝐬𝐬𝐩𝐨𝐫𝐭 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐬𝐲𝐬𝐭𝐞𝐦 for your email. ✈️ When your email arrives at its destination, the receiving server wants to know: - 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐞𝐦𝐚𝐢𝐥 𝐫𝐞𝐚𝐥𝐥𝐲 𝐟𝐫𝐨𝐦 𝐰𝐡𝐨 𝐢𝐭 𝐬𝐚𝐲𝐬 𝐢𝐭 𝐢𝐬? - 𝐂𝐚𝐧 𝐈 𝐭𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐬𝐞𝐧𝐝𝐞𝐫? Without DMARC, it’s like arriving at a foreign country without a passport. ❌ No one knows if you are who you say you are, and you could easily be denied entry. With DMARC, it’s like having a stamped passport and a visa. ✅ It tells the receiving server, “Hey, this email is legitimate, and here’s the proof.” Here’s what DMARC does: 1. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬: Works with SPF and DKIM to verify your email’s identity, ensuring it’s genuinely from your domain. 2. 𝐁𝐮𝐢𝐥𝐝𝐬 𝐭𝐫𝐮𝐬𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐫: When your emails consistently pass DMARC, receiving servers know you’re trustworthy. The more they trust you, the more likely your emails are to land in the inbox instead of spam. 3. 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐬 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐢𝐦𝐩𝐨𝐬𝐭𝐞𝐫𝐬: Stops scammers from pretending to be you, which also helps maintain your reputation. Setting up DMARC isn’t just about preventing fraud—it’s about building trust. Major ISPs like Gmail and Yahoo now consider DMARC essential for email delivery, so having it in place is key to ensuring your messages reach the inbox. Before launching your next email campaign, make sure your emails have the right passport to travel safely. 🛫 ------ Found this valuable? Follow for more insights on Email Deliverability

Ready to launch your cold email campaign?   If you’re scrambling on where to start, our 10-step cold email deliverability guide will help you in launching a successful cold email campaign. 📑 

Cold emailing has become a real challenge, hasn’t it? It’s no longer just about crafting the perfect message. If your emails aren’t getting delivered, all that effort is wasted. I’ve been reflecting on this a lot lately, and something that’s really stood out to me is the importance of having the right (and dedicated) tools—especially when it comes to making sure your emails actually land in the inbox. One tool I’ve found useful is Mailivery - Land in the Inbox It’s not one of those do-it-all platforms—it’s purely focused on email warm-up. And honestly, that focus makes a difference. Unlike other warm up tools, you don’t pay per inbox, so whether you’re warming 50 or 500 mailboxes, the cost stays the same. I’m not one for overloading on tools, but when something genuinely makes a difference, it’s worth sharing. Have you considered a dedicated warm up tool?

Lots of cold emails go unread    And usually it's because only a few things are missing    Here are a few strategies to increase engagement 🤝🏻 

Proper email deliverability setup can get confusing Yet, mastering a few critical elements can set you on the right path. Here are a few things you should always prioritize 👇 1. Properly setup your DNS settings ↳ Make sure SPF, DKIM, DMARC, and domain redirect are setup 2. Rotate your IP addresses ↳ Doing this will keep your open rates and domains healthy 3. Watch your sender reputation ↳ Track metrics like spam complaints, unsubscribes, and bounce rates to identify problems as soon as possible 4. Proper domain warm-up ↳ Make sure to warm up your sending addresses for at least 14 days before sending You can use a tool that’s specifically built for that like Mailivery - Land in the Inbox to get the best results As much as it’s important to craft relevant cold emails It can be even more important to optimize deliverability Because without deliverability your messaging won’t get to your recipient What are your favorite email deliverability practices?

A good deliverability setup can save your cold emails And this doesn’t mean you need to complicate things Here’s a few simple tips you can use: 1. Get your domain's DNS settings ready ↳ Make sure SPF, DKIM, DMARC, are set up 2. Rotate your IP addresses to get better delivery ↳ Doing this will keep your domain healthy and open rates high 3. Proper domain warm-up ↳ Make sure to warm up your sending addresses for at least 14 days before sending You can use a tool that’s specifically built for warm up like Mailivery - Land in the Inbox for optimal results 4. Watch your sender reputation ↳ Keep track of metrics like spam complaints, unsubscribes, and bounce rates It’ll help you foresee problems much earlier Because there's no way to have 0 deliverability problems But having a proper setup will make it much easier to predict And fix any threat that comes your way So you can guarantee good results no matter what What are your favorite email deliverability practices?

Unsubscribes often have a negative connotation, with many believing they hurt a sender’s reputation. But is it really a foe or a friend?

Tracking links can be a double-edged sword in cold emailing ⚔ Typically they aren’t recommended, but if used wisely….. …they can provide valuable insights Follow these tips to 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝘄𝗵𝗲𝗻 𝘂𝘀𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀: 𝟭. 𝗨𝘀𝗲 𝗖𝘂𝘀𝘁𝗼𝗺 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗗𝗼𝗺𝗮𝗶𝗻𝘀 Avoid shared default domains that can have poor reputations or even be blacklisted. Set up custom tracking domains to control your reputation and ensure only your campaigns affect it. 𝟮. 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗗𝗼𝗺𝗮𝗶𝗻𝘀 Make sure your tracking domain matches your sending domain, e.g., if your primary domain is example(dot)com, use track.example(dot)com. This consistency reduces the risk of being flagged as suspicious. 𝟯. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗲 Treat your custom tracking domains as if they are your primary sending domains. Use SPF, DKIM, and DMARC to establish trust with email service providers and bolster your sender reputation. 𝟰. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗕𝗹𝗮𝗰𝗸𝗹𝗶𝘀𝘁𝗶𝗻𝗴 Regularly check the blacklisting status of your tracking domains. Even if your sending domain is clean, a blacklisted tracking domain can harm your overall deliverability and inbox placement. 𝟱. 𝗢𝗻𝗲 𝗟𝗶𝗻𝗸 𝗥𝘂𝗹𝗲 Stick to one link per email. Multiple links increase the risk of your email being flagged as suspicious. Fewer links mean fewer variables that could negatively impact your deliverability. 𝟲. 𝗪𝗮𝗿𝗺 𝗨𝗽 Just like your sending domains, your tracking domains need to age and build reputation. Use a dependable warm-up tool to help establish credibility and build a positive reputation for your tracking domains. ------------------------- Implement these tips and watch your cold email campaigns soar! 📈 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘂𝘀𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀? Share them in the comments below

Tired of searching for hours trying to figure out WHY your emails are landing in spam? Say hello to Health Score, Mailivery’s newest feature! Gain a clear understanding of factors impacting your deliverability and learn the strategies to address these issues.