Mammoth Growth

“Ooooh! This product has AI!” So? Slapping AI on a product doesn’t count for much, unless it removes manual work or helps you make better decisions. And even then we’ve gotta ask, “How does it unlock business value?” But if it checks all these boxes, that’s when the real fun begins. Ethan Aaron gets into it with our CTO Drew Beaupre https://lnkd.in/gtzAamqF

Big Update from Mammoth Growth: We’re splitting in two! We’ve built Mammoth Growth into the premier Growth+Data agency over the last decade and have helped almost 1,000 companies leverage the best people, process and technology to generate more revenue, from more customers, more often, at a lower cost.  It’s been an amazing journey, but as markets/needs/wants shift we have decided to make changes that will accelerate our continued growth in 2025 and beyond. Introducing: (New) Mammoth Growth and GrowthBench! When we started Mammoth Growth few were using Snowflake, Databricks or BigQuery, and early in our journey we sometimes competed with another small data analytics consultancy called Fishtown Analytics (which quickly became one of our favorite companies and partners as the developer of dbt Labs). Today, great companies are migrating faster than ever to modern data warehouses and leveraging amazing platforms like dbt.  Now once siloed data from marketing, sales, crm (we’re talking about you Salesforce), ops & financial teams is unified it becomes a powerhouse for growth. This data work takes experience, smart account mappings, identity resolution and enrichments to create value through actionable insights. We know the TAM of this market will only continue to grow, and by doing excellent work - along with the proper positioning - we will continue to produce top notch outcomes. So in 2025, Mammoth Growth is spinning out its “growth” practice into a dedicated and hyper-focused new business called GrowthBench. This allows Mammoth growth to focus on delivering the best Customer 360 / Unified Customer Data experience in the data warehouse possible. Special thanks to amazing clients like Siemens, Nutrafol, Calendly, Etsy and all the hundreds of other great clients that have been with us on this journey.  We’re excited to continue growing together with you. Co-Founder, Jeff Bartolini is stepping into the CEO role at Mammoth Growth, and Tom Clinton is taking the reins as the Head of Data Practice, while Ryan Koonce transitions into an Executive Chairman role.  Additionally, Mammoth Growth LTD, lead by Stuart Scott, will continue to grow and serve EMEA by providing the best solutions to the best brands in Europe and beyond. * * * * In order to meet the market where it is, the “growth” team at Mammoth Growth has migrated to our new sister company, GrowthBench.  In addition to the premium managed services we’ve always provided, we’re excited to announce that GrowthBench is now also offering Fractional Leadership, Full Service Recruiting, and Staff Augmentation for Growth.  We’ve been doing these things successfully for quite some time and we're excited for the platform and focus GrowthBench provides to our team and clients. Co-Founder Ryan Koonce will lead GrowthBench hands on as CEO, while Co-Founder Jeff Bartolini assumes the Executive Chairman position.  We are excited for 2025, onward and upward!

Your customer’s lifecycle isn’t just a series of isolated events. So, why are you treating it that way? This is the big lifecycle marketing opportunity that most companies miss. A lot of companies confuse attention with intention and attraction. Read that again. The result: an endless stream of messages that are disconnected from your customer’s current goals, messages that usually boil down to “buy now.” But you’re better than this. The best companies know how to meet customers where they are, and guide them where they want to go. All your customer touchpoints tell a story. Learn how to read between the lines with a better approach to lifecycle marketing https://lnkd.in/dKY_3pjj

Join Stuart Scott, Solutions Architect and President here at Mammoth Growth as he sits with Segment and Movable Ink to discuss today's modern Customer Engagement Stack and the impact of AI on the ecosystem. Register Now: https://lnkd.in/g7xfY-vP

It’s never been easier to capture and organize customer data. But the real payoff is analyzing that data for key insights 👀 Don’t let your tech stack leak out money over time. Sign up for our webinar April 9th with HubSpot, Snowflake, and Segment, and make the most of your customer data https://lnkd.in/gadvSjHJ

Growth marketers have an impossible task: “There are a billion SaaS tools you have to be aware of. Plus, you need to work with AI which is evolving every day. And did we mention you have the same budget as last year but the number you have to hit is much higher. Go.” Yikes. Fortunately, the best way forward is also the most obvious: put your customers first. Find your way forward with the Modern Customer Engagement Stack. Sign up for our webinar with Segment on April 3rd and we’ll show you how to do it https://lnkd.in/g7xfY-vP

What steps are you taking to improve customer experience in 2024? It doesn’t matter how big your goals are. Your data infrastructure will always hold you back. That is… unless you solve this subtle puzzle. Join us on April 9th and see how to get faster, more reliable insights when you connect HubSpot with Snowflake and Segment. Sign up now https://lnkd.in/gadvSjHJ

The biggest challenge impacting your data infrastructure: Everyone thinks someone else will take care of data governance. But that’s not how you build a data-centric culture. Data governance is the foundation for all your initiatives in growth marketing, product analytics, CDP and beyond. Join our webinar tomorrow and see how to get it right https://lnkd.in/g3-6P_yF

How can you be sure your data is accurate? Data governance is the foundation for everything else in your company, but it’s often overlooked. Thinking your data is accurate and *knowing* it is are two different things. Everyone thinks their data is fine, but only 3% of companies meet basic quality standards for data governance. But you’re not basic. You have higher standards for your data infrastructure. We’ll show you how to get there in our webinar next week, sign up now https://lnkd.in/g3-6P_yF

We all hate fire drills at work, but this one was real: A few weeks ago one of our former clients called us in a panic. They had seen 80% of their Google Ads traffic disappear and they had no idea why. And while it turned out to be a pretty simple fix, this one was only the beginning. The privacy apocalypse is here right now. Here’s what to do about it: https://lnkd.in/gVgcbKmZ